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All Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) IJEMA
G. Agung Krisna Yudha
Universitas Adhirajasa Reswara Sanjaya
Economics, Econometrics & Finance

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Peran Marketing sebagai Penguat Rantai Nilai dalam Organisasi: Tinjauan Literatus Sistematis The Role of Marketing as a Strengthener of the Value Chain in Organizations: A Systematic Literature Review Abdul Gopur; Gloria Graceta Natasya S; Grace Bambulu; G. Agung Krisna Yudha; Ineke Apriliana
Indonesian Journal of Economics Management and Accounting Vol. 2 No. 9 (2025): IJEMA - September 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Transformasi digital juga memperluas peran marketing dalam menciptakan nilai. Teknologi digital memungkinkan perusahaan untuk memanfaatkan data pelanggan, membangun hubungan interaktif, serta menyesuaikan strategi value creation secara lebih responsive. Fungsi marketing dalam organisasi telah mengalami pergeseran paradigma signifikan dari sekadar fungsi promosi menjadi fungsi strategis yang mengintegrasikan rantai nilai. Penelitian ini bertujuan untuk mengkaji secara sistematis peran fungsi marketing sebagai penggerak utama dalam rantai nilai organisasi. Marketing tidak hanya berperan sebagai aktivitas promosi, tetapi juga sebagai katalis integrasi antar aktivitas dalam menciptakan nilai tambah bagi pelanggan dan pemangku kepentingan. Metode Systematic Literature Review (SLR) digunakan dengan protokol PRISMA, melalui pencarian artikel dari basis data Scopus, Web of Science, ProQuest, dan Google Scholar dengan rentang publikasi 2013–2023. Dari 652 artikel yang ditemukan, sebanyak 41 artikel memenuhi kriteria inklusi. Hasil analisis menunjukkan bahwa fungsi marketing memiliki peran strategis dalam (1) penciptaan nilai melalui customer-centric value chain, (2) integrasi internal dan eksternal antar aktivitas bisnis, (3) transformasi digital dalam rantai pasok, serta (4) penguatan daya saing organisasi melalui orientasi pasar. Artikel ini memberikan kontribusi teoritis dengan memperkuat integrasi konsep value chain Porter dengan perspektif market-driven strategy, serta kontribusi praktis sebagai acuan pengembangan strategi bisnis berbasis nilai
RESISTENSI TENAGA KESEHATAN TERHADAP IMPLEMENTASI REKAM MEDIS ELEKTRONIK Joanie DewiJanti Dhartono; G. Agung Krisna Yudha; Purwadhi Purwadhi; Yani Restiani Widjaja
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.272

Abstract

Electronic Medical Records (EMR)constitute a strategic infrastructure in the digital transformation of healthcare services. Although they offer improvements in quality, efficiency, and patient safety, EMR implementation often encounters significant resistance from healthcare professionals. This resistance is not merely a technical barrier, but rather a strategic failure that threatens return on investment and the sustainability of digital transformation initiatives. This study employs a systematic literature review with a narrative (meta-synthesis) approach. A total of 10 internationally reputable scientific articles published between 2019 and 2024 were critically analyzed. The articles were sourced from the Scopus, PubMed, and ScienceDirect databases. Thematic synthesis was used to categorize resistance factors and intervention strategies. The findings indicate that healthcare professionals’ resistance is multidimensional, encompassing: (1) disruption of workflow and clinical autonomy; (2) cognitive burden and non–user-centered system design; (3) ethical and data security concerns; and (4) inadequate digital competencies and support systems. From a strategic perspective, this resistance leads to decreased productivity, increased turnover, patient safety risks, and stagnation of innovation. Effective interventions include transformational leadership, early user involvement, structured change management, and incentive alignment.Resistance to EMR represents a strategic management issue that requires an integrated sociotechnical approach. The success of EMR implementation is not determined by technological sophistication, but by the organization’s ability to manage human factors and change processes. Further evidence-based intervention research is needed within the Indonesian healthcare context
Co-Authors Abdul Gopur Gloria Graceta Natasya S Grace Bambulu Ineke Apriliana Joanie DewiJanti Dhartono Purwadhi Purwadhi Yani Restiani Widjaja, Yani Restiani