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All Journal al-Afkar, Journal For Islamic Studies Didaktik : Jurnal Ilmiah PGSD STKIP Subang Nusantara Journal of Multidisciplinary Science Bildung: Jurnal Ilmu Pendidikan Comunitario: Jurnal Pengabdian Masyarakat IJEMA
Mursidin
Universitas Islam Negeri Sunan Gunung Djati Bandung
Religion Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Fenomena Fomo Pada Pelaku Umkm Dalam Mengadopsi Tren Jajanan Viral Dan Implikasinya Dalam Keberlanjutan Usaha Melfiana Khoirunnisa; Nada Zahra Radhatul Jannah; Reza Mahendra Nunggal Saputra; Mursidin
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 6 (2026): IJEMA - Juni 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Penelitian ini bertujuan untuk menganalisis fenomena Fear of Missing Out (FOMO) pada pelaku UMKM dalam mengadopsi tren jajanan viral serta dampaknya terhadap keberlanjutan usaha. Metode yang digunakan adalah pendekatan kualitatif dengan desain deskriptif-analitis, dengan sumber data berupa konten media sosial dan laman berita yang relevan. Hasil penelitian menunjukkan bahwa FOMO mendorong pelaku usaha untuk mengambil keputusan bisnis secara cepat dan cenderung impulsif tanpa perencanaan yang matang, seperti riset pasar dan diferensiasi produk. Hal ini menyebabkan banyak usaha hanya bertahan dalam jangka pendek karena bergantung pada viralitas semata. Studi kasus seperti cireng dan Dubai Chocolate menunjukkan bahwa inovasi produk, strategi pemasaran digital, serta penguatan branding mampu mendukung keberlanjutan usaha. Sebaliknya, produk seperti es kepal Milo dan odading Mang Oleh cenderung mengalami penurunan karena kurangnya inovasi dan diferensiasi. Oleh karena itu, keberlanjutan usaha tidak cukup mengandalkan tren viral, tetapi memerlukan strategi jangka panjang melalui inovasi, kualitas produk, dan pengelolaan bisnis yang adaptif
Storytelling Marketing Pada Konten Tiktok Sajodo Snack Sebagai Strategi Komunikai Pemasaran Dalam Memabangun Branding Produk UMKM Nakhwatunnisa Dhiya’ulhaq; Arribah Auliani; Najwa Fitria Kusumawardhani; Mursidin
Nusantara Journal of Multidisciplinary Science Vol. 3 No. 11 (2026): NJMS - Juni 2026
Publisher : PT. Inovasi Teknologi Komputer

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Perkembangan media sosial telah mendorong usaha kecil dan menengah (UKM) untuk memanfaatkan strategi pemasaran yang tidak hanya berorientasi pada promosi, tetapi juga membangun identitas merek melalui penyampaian cerita yang autentik. Penelitian ini bertujuan menganalisis penerapan strategi storytelling pada akun TikTok Sajodo Snack serta mengkaji perannya dalam membentuk identitas merek. Penelitian menggunakan pendekatan kualitatif deskriptif dengan objek penelitian berupa konten video pada akun TikTok Sajodo Snack. Data dikumpulkan melalui observasi nonpartisipan terhadap konten yang diunggah serta pencatatan unsur visual, narasi, dan bentuk interaksi yang ditampilkan. Hasil penelitian menunjukkan bahwa strategi storytelling diterapkan melalui penyajian proses produksi, perjalanan pengembangan usaha, serta komunikasi yang autentik dengan audiens. Strategi tersebut mampu memperkuat citra merek dengan membangun kedekatan emosional, meningkatkan kepercayaan konsumen, dan menciptakan persepsi positif terhadap produk. Dengan demikian, storytelling pada platform TikTok menjadi strategi pemasaran digital yang efektif bagi UKM dalam membangun identitas merek sekaligus memperkuat hubungan dengan konsumen
Dinamika Psikologis Service Recovery Pada UMKM Mahasiswa: Peran Rasa Malu, Rasa Bersalah, Dan Pemaafan Pelanggan Dalam Membangun Loyalitas Devitha Lisnawaty; Farhan Rafi Mulki; Sifa Salsabillah; Mursidin
Nusantara Journal of Multidisciplinary Science Vol. 3 No. 12 (2026): NJMS - Juli 2026
Publisher : PT. Inovasi Teknologi Komputer

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Penelitian ini dilatarbelakangi oleh meningkatnya jumlah UMKM yang dikelola mahasiswa di Indonesia yang menghadapi tantangan operasional dan tekanan psikologis saat terjadi kegagalan layanan (service failure). Penelitian ini bertujuan mengeksplorasi pengalaman emosional mahasiswa pelaku UMKM, khususnya rasa malu (shame) dan rasa bersalah (guilt), mengidentifikasi strategi pengelolaan emosi dalam service recovery, serta menganalisis peran pemaafan pelanggan terhadap loyalitas. Penelitian menggunakan pendekatan kualitatif dengan desain fenomenologis yang melibatkan delapan mahasiswa pelaku UMKM yang pernah mengalami komplain pelanggan. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa rasa bersalah menjadi emosi dominan yang mendorong tindakan perbaikan, sedangkan rasa malu dapat menghambat maupun memotivasi. Service recovery yang efektif ditandai oleh respons cepat, kejujuran, empati, dan kompensasi yang sesuai. Pemaafan pelanggan juga berkontribusi dalam meningkatkan loyalitas dan perubahan psikologis positif pada pelaku UMKM untuk lebih percaya diri dan adaptif. Dengan demikian, service recovery tidak hanya berfungsi memulihkan layanan, tetapi juga menjadi sarana pembelajaran dan pengembangan diri bagi mahasiswa pelaku UMKM
Internalisasi Growth Mindset Sebagai Katalisator Transformasi Kepribadian Guru Dalam Menghadapi Perubahan Kurikulum M. Faiz Azmi Ibnu Mansur; Isnina Fathi Fauziyyah; Mursidin; Ayi Muammar
Bildung: Jurnal Ilmu Pendidikan Vol. 2 No. 2 (2026): Mei - Agustus
Publisher : CV. Biha Cendekia

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Abstract

The abs the paradigm shift in Indonesian education through the implementation of dynamic curricula demands high adaptability from teachers. However, psychological barriers in the form of a fixed mindset often hinder this transformation. This article aims to analyze the internalization of a growth mindset as a catalyst for transforming teacher personality in facing curricular changes. The research method employed is a literature study with a qualitative approach. The findings suggest that the process of internalizing a growth mindset is capable of fostering adaptive agility and shifting the teacher’s paradigm toward becoming a lifelong learner. This transformation results in a teacher personality that is more open-minded, resilient to criticism, and innovative in documenting ideas through a culture of writing. This study concludes that the success of curriculum changes does not solely depend on technical readiness but is rooted in the functional and adaptive evolution of the teacher's character in meeting contemporary challenges.
Integrating Islamic Values ​​and Science to Develop Students with Noble Morals Ratu Suntiah; Mursidin; Hani Yuliawati; Habibah Nur Azizah; Siti Wifa Uswatussolihah
al-Afkar, Journal For Islamic Studies Vol. 9 No. 2 (2026)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v9i2.2048

Abstract

This research aims to explore the integration of Islamic values and science in the education system and its impact on the formation of noble students. . Methods This research is a qualitative research with a literature study approach. The data used in this research is in the form of document data, both from textbooks, scientific journals, and other relevant document sources. The results showed that teachers play an important role as role models and facilitators in instilling the principles of integration. Overall, this integration helps students develop into balanced individuals, possessing intelligence and moral goodness, and ready to contribute positively in society.
Pengembangan Konsep Dan Kebijakan Zero Pengangguran Lulusan di SMK ATM Majalengka Mursidin
Comunitario: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2025): Desember
Publisher : CV. Biha Cendekia

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Abstract

Unemployment among vocational high school graduates remains a critical issue in Indonesia’s human resource development, particularly in regional areas. This condition reflects a mismatch between graduate competencies and the needs of industry. This community service program aims to develop the concept and policy of zero unemployment for graduates at SMK ATM Majalengka through an institutional policy approach, strengthening industry partnerships, and optimizing the role of the Special Job Fair Unit. The implementation method was participatory, including needs analysis, policy formulation, implementation assistance, job readiness training, and program evaluation. The results indicate an improvement in graduate job readiness, the establishment of a zero-unemployment policy document, and an increased absorption of graduates into industry and entrepreneurship. This program also produced a model for an integrated and sustainable vocational school graduate management policy. This community service activity significantly contributes to reducing the unemployment rate among vocational school graduates and can be replicated in other vocational schools with similar characteristics.
Kepribadian Guru Generasi Gen Z: Kajian Teoritis Tentang Karakteristik dan Implikasinya Dalam Lingkungan Sekolah Mursidin; Fatiya Tsabita Mujahidah; Nasywaah Alzahrah Hidayat Nur; Natia Khoirunnisa
Bildung: Jurnal Ilmu Pendidikan Vol. 2 No. 1 (2026): Januari - April
Publisher : CV. Biha Cendekia

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Abstract

This study aims to comprehensively understand the personality traits of Generation Z teachers in the educational context. The primary focus is to identify the personality traits of Generation Z teachers according to theory and then examine how these traits relate to the roles and responsibilities of teachers in the school environment. This study also aims to analyze the implications of these traits on the dynamics of learning and professional interactions in schools. Furthermore, this study seeks to explain the potential strengths and weaknesses of Generation Z teachers' personalities, which could impact overall educational performance. This study uses a descriptive qualitative approach based on a literature review to analyze theories and scientific findings on Generation Z teacher personality. Data were obtained from primary sources such as generational theories, personality theories, and related journals, as well as secondary sources such as books, educational reports, and official documents. Data were collected through a structured literature search and analyzed using content and thematic analysis to identify key concepts and develop a comprehensive synthesis without field data collection. Generation Z teachers' personalities significantly influence education through their technological skills, creativity, and open communication, which support innovative learning. Their rapid adaptation helps them navigate curriculum changes and digital demands. However, their tendency to be easily distracted, their dependence on technology, and their sensitivity to work pressure can hinder their professionalism. These characteristics also influence interactions in schools. With the right mentoring and support, the potential of Gen Z teachers can be optimized to improve the quality of education.
MODEL PENGEMBANGAN KEPRIBADIAN GURU BERBASIS ETIKA PROFETIK SEBAGAI FONDASI PENDIDIKAN HUMANISTIK ISLAM Amelia cahyaeti; Ghinan Muhammad Zainie; Harina Novira Fitriani; Putri Awaliah Nursakinah; Mursidin
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Public
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.14493

Abstract

This study is grounded in the concern over the declining moral and spiritual quality of teachers, which weakens the humanistic orientation of Islamic education. It aims to explore how a prophetic ethics based model can develop teacher personality and how it integrates with Islamic humanistic education. The research uses a qualitative approach with a library research design, relying on primary sources such as the Qur’an and Hadith, and supported by relevant academic literature. Data were collected through documentation and analyzed using content analysis combined with an interpretative-conceptual approach. The findings show that the development of teacher personality based on prophetic ethics is built on key values, namely shiddiq, amanah, tabligh, and fathanah, as well as the pillars of humanization, liberation, and transcendence. This model emphasizes internalization of values, holistic development, and exemplary behavior in teaching practice. The study concludes that integrating prophetic ethics with Islamic humanistic education produces teachers who are morally grounded, spiritually aware, and professionally competent. The impact of this model is the creation of a more humanistic, value-oriented learning environment and the strengthening of students’ character, particularly in terms of honesty, responsibility, and social awareness
Co-Authors Amelia cahyaeti Arribah Auliani Ayi Muammar Devitha Lisnawaty Farhan Rafi Mulki Fatiya Tsabita Mujahidah Ghinan Muhammad Zainie Habibah Nur Azizah Hani Yuliawati Harina Novira Fitriani Isnina Fathi Fauziyyah M. Faiz Azmi Ibnu Mansur Melfiana Khoirunnisa Nada Zahra Radhatul Jannah Najwa Fitria Kusumawardhani Nakhwatunnisa Dhiya’ulhaq Nasywaah Alzahrah Hidayat Nur Natia Khoirunnisa Putri Awaliah Nursakinah Ratu Suntiah Reza Mahendra Nunggal Saputra Sifa Salsabillah Siti Wifa Uswatussolihah