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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Aulia Syafira Azzahro
Universitas KH. A. Wahab Hasbullah
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pendampingan Branding UMKM melalui Google Maps dan Banner untuk Peningkatan Pemasaran Lokal Desa Bakalan Ibrahim Ibrahim; Mochammad Syafiuddin Shobirin; Sholechah Sholechah; Aulia Syafira Azzahro; Syaqila Maulidatina; Syahrul Rozaky
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7i1.6290

Abstract

This community service program aimed to assist micro, small, and medium enterprises (MSMEs) in strengthening their business branding through the use of Google Maps and banners as local promotional media. The program was conducted in Bakalan Village, Sumobito District, Jombang Regency, involving two MSME partners, namely Rumah Laundry and Margo Roso Bakery. These two partners were selected because they had different needs in strengthening their business identity. Rumah Laundry did not yet have a clear visual identity and business profile, while Margo Roso Bakery already had a Google Maps account but still needed support in optimizing business information and strengthening offline branding. The program used a participatory approach through several stages, including field surveys, identification of partner needs, branding concept planning, assistance in managing business information, banner design and installation, Google Maps optimization, and evaluation. The results showed that this assistance helped the partners develop a clearer business identity, more attractive promotional media, and more accessible business information for the local community. The program also improved MSME owners’ understanding of the importance of consistent business identity in supporting local marketing. Therefore, branding assistance through Google Maps and banners can serve as a simple, practical, and relevant strategy to increase MSME visibility at the village level.
THE IMPACT OF EVA AND MVA ON STOCK RETURNS THROUGH COMPANY VALUE: EVIDENCE FROM INDONESIAN PROPERTY COMPANIES FOR THE 2020–2024 PERIOD Aulia Syafira Azzahro; Lailatus Sa'adah
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3655

Abstract

Introduction: This research was intended to examine how Economic Value Added (EVA) and Market Value Added (MVA) influence stock returns, with company value serving as a mediating variable. This research centers on companies within the property sector that are registered on the Indonesian Stock Exchange (IDX) from 2020 to 2024. The property sector was chosen because it has high investment potential, but its performance often fluctuates due to macroeconomic uncertainty and investor perception of the company's value.Methods: A quantitative approach was chosen in this research. There are 92 companies in the population, with the final sample of 10 companies processed from purposive sampling techniques. Data analysis in this research was carried out using classic assumption tests, partial tests, and coefficient of determination tests. In addition, mediation analysis was performed using the PROCESS macro developed by Hayes with the assistance of SPSS 26.Results: The results demonstrate that both EVA and MVA influence the company's value. Market added value, economic added value, and company value do not impact stock returns. After a mediation test using PROCESS macro Hayes, the company's value was unable to mediate between the impact of EVA and MVA on stock returns.Conclusion and Suggestion: This research concludes that both EVA and MVA can be determinants of investor confidence. This emphasizes the importance of companies optimizing their financial performance to increase company value and stock returns. It is advised for future researchers to increase the research object, sample, and observation period to obtain more comprehensive results. It is also recommended to add other variables such as financial value added, good corporate governance, dividend policy, and macroeconomics. Keywords: Economic Value Added, Market Value Added, Company Value, Stock Returns
Co-Authors Ibrahim Ibrahim Lailatus Sa'adah Sholechah Sholechah Syahrul Rozaky Syaqila Maulidatina