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All Journal Educatoria : Jurnal Ilmiah Ilmu Pendidikan
Shalasha Haura Aqilah Sa’adah
Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Raya Banaran, Semarang, Jawa Tengah 50229, Indonesia
Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis FoMO di Kalangan Gen Z terhadap Konten Edukasi Makeup oleh Beauty Content Creator Nabila Amalia; Shalasha Haura Aqilah Sa’adah; Isabella Augustina Azzahra; Agustin Wahyu Wardani; Alda Lestia Ananda; Anik Maghfiroh
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1323

Abstract

The Fear of Missing Out (FoMO) phenomenon among Generation Z is increasing due to the increased use of social media as a source of information and informal learning, particularly in the beauty and makeup industry. Content delivered by influencers on TikTok, Instagram, and YouTube serves not only as a visual learning medium but also influences trend-based digital consumption behavior. This study aims to analyze the influence of FoMO on social media algorithms and the role of influencers on digital learning and consumption behavior through a Systematic Literature Review (SLR) with the PRISMA approach. Eighteen articles meeting the inclusion criteria were analyzed using thematic systematic techniques. The results indicate that FoMO is a major factor driving Generation Z to follow beauty trends on social media. Digital platform algorithms amplify exposure to viral content, thereby increasing consumer behavior and impulsive buying. Furthermore, influencers serve as trusted sources of informal learning because they present practical and easy-to-understand visual content. These findings emphasize that digital literacy and critical thinking skills are necessary for Generation Z to utilize social media as a learning tool without falling into consumer behavior due to FoMO.
Fondasi Utama dalam Menjaga Konsistensi Kualitas Layanan Beauty Salon Bunga Julian Sunaryo; Nabila Amalia; Nevita Sherly Tri Hapsari; Shalasha Haura Aqilah Sa’adah; Sri Endah Wahyuningsih
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1374

Abstract

Service quality is a strategic factor that plays a crucial role in increasing competitiveness and supporting business sustainability in the beauty services sector. This study aims to analyze the factors influencing service quality at SYR Beauty Salon, UNNES Branch. The study employed a descriptive qualitative approach, with data collection techniques consisting of observations and interviews with informants involved in the service process. The data obtained were analyzed descriptively to identify various aspects contributing to salon service quality. The results indicate that service quality is influenced by several key factors: employee competence and cooperation, the implementation of Standard Operating Procedures (SOPs), the quality of products used in the service, the effectiveness of communication with customers, and the accuracy of hair condition diagnosis prior to treatment. The use of social media also plays a role in supporting the delivery of information, communication, and service promotion to customers. The research findings indicate that optimal service quality can be achieved through competent and professional human resource management, the implementation of standardized work systems, and a service orientation focused on customer needs and expectations. These factors contribute to consistent service quality, increased customer satisfaction, and strengthened the competitiveness of beauty services businesses.
Co-Authors Agustin Wahyu Wardani Alda Lestia Ananda Anik Maghfiroh Bunga Julian Sunaryo Isabella Augustina Azzahra Nabila Amalia Nevita Sherly Tri Hapsari Sri Endah Wahyuningsih