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All Journal Educatoria : Jurnal Ilmiah Ilmu Pendidikan
Sri Endah Wahyuningsih
Program Studi Pendidikan Tata Busana, Fakultas Teknik, Universitas Negeri Semarang, Jalan Raya Banaran, Semarang, Jawa Tengah 50229, Indonesia
Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Fondasi Utama dalam Menjaga Konsistensi Kualitas Layanan Beauty Salon Bunga Julian Sunaryo; Nabila Amalia; Nevita Sherly Tri Hapsari; Shalasha Haura Aqilah Sa’adah; Sri Endah Wahyuningsih
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1374

Abstract

Service quality is a strategic factor that plays a crucial role in increasing competitiveness and supporting business sustainability in the beauty services sector. This study aims to analyze the factors influencing service quality at SYR Beauty Salon, UNNES Branch. The study employed a descriptive qualitative approach, with data collection techniques consisting of observations and interviews with informants involved in the service process. The data obtained were analyzed descriptively to identify various aspects contributing to salon service quality. The results indicate that service quality is influenced by several key factors: employee competence and cooperation, the implementation of Standard Operating Procedures (SOPs), the quality of products used in the service, the effectiveness of communication with customers, and the accuracy of hair condition diagnosis prior to treatment. The use of social media also plays a role in supporting the delivery of information, communication, and service promotion to customers. The research findings indicate that optimal service quality can be achieved through competent and professional human resource management, the implementation of standardized work systems, and a service orientation focused on customer needs and expectations. These factors contribute to consistent service quality, increased customer satisfaction, and strengthened the competitiveness of beauty services businesses.
Penerapan Fungsi Manajemen dalam Pengelolaan Kostum di Sanggar Tari Grace Evelyn Hidayat; Tsania Azizah Zadal Faroh; Berliana Purwanto Shakhib; Sri Endah Wahyuningsih
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1375

Abstract

Costume management is a crucial aspect of ensuring the quality of dance performances, as it plays a vital role in establishing character, aesthetics, and cultural identity. This study aims to analyze the application of management functions in costume management within a dance studio. A qualitative approach utilizing a case study method was employed. Data were collected through in-depth interviews, observation, and documentation, and subsequently analyzed using the interactive analysis model developed by Miles, Huberman, and Saldaña, which encompasses data reduction, data display, and conclusion drawing. Data validity was verified through source and technique triangulation. The results indicate that management functions—specifically planning, organizing, implementing, and supervising—have been applied to costume management. Planning involves costume procurement and usage scheduling; organizing entails task allocation and the provision of supporting facilities; implementation involves the use of operational resources and coordination among members; and supervision involves monitoring costume usage and condition. However, the application of these functions is not yet optimal due to resource limitations, unsystematic inventory record-keeping, and a lack of structured documentation for supervision mechanisms. The findings suggest that while facility availability and resource support contribute to the smooth operation of costume management, achieving true effectiveness requires a more organized management system. Therefore, strengthening administration, standardizing procedures, and enhancing supervision systems are essential to ensure the sustainability of costume management in the dance studio.
Strategi Pengelolaan Bisnis Kecantikan Berbasis Kualitas Layanan dan Digital Marketing dalam Mempertahankan Loyalitas Pelanggan: Studi Kasus pada Lydia Beauty Salon di Semarang Septia Puja Mulia; Aniq Muyasyaroh; Angelly Rahmadania Putri Kedua; Tiara Agni Prameswari; Sri Endah Wahyuningsih
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1390

Abstract

The beauty industry in Indonesia has experienced rapid growth in line with increasing public awareness of self-care, skin health, and appearance. Intensifying competition has prompted beauty business operators to implement effective management strategies to retain customers and ensure business sustainability. This study aims to analyze beauty business management strategies in enhancing customer loyalty at Lydia Beauty Salon. The research design is descriptive qualitative using a case study method. The research informant consists of 1 beauty business owner. The research subjects include service quality strategies, digital marketing, and customer loyalty. Data collection techniques included observation, interviews, and documentation, while data analysis utilized data reduction, data presentation, and drawing conclusions. The results indicate that service quality, the use of digital marketing, service innovation, and customer loyalty programs positively contribute to customer satisfaction and loyalty. This study is expected to serve as a reference for beauty business operators in developing sustainable business strategies.
Jenis Produk Perawatan Rambut yang Digunakan untuk Meningkatkan Kepuasan Pelanggan di Salon Laksita Leilani Indra Lukman; Alfina Aprilia; Olivia Zahra Ramadhani . YS; Sri Endah Wahyuningsih
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1397

Abstract

This research is motivated by the increasing demand for more personalized salon services by customers, particularly in selecting hair care products tailored to individual conditions and needs. This study aims to identify the types of hair care products used in salons and analyze their contribution to customer satisfaction. The method used was a systematic literature review (SLR) of various relevant scientific publications from 2016 to 2025. Data were collected through searching and selecting articles based on predetermined inclusion and exclusion criteria, then analyzed using thematic analysis to identify key patterns and themes. The results indicate that the use of hair care products significantly influences salon customer satisfaction. The level of satisfaction is influenced by the suitability of the product to the hair condition, the quality of the ingredients used, the effectiveness of the treatment results, and the competence of the therapist in applying the product. In addition to functional aspects, a positive service experience also strengthens customer perceptions of the quality of the treatment received. These findings confirm that hair care products are a strategic component of salon service quality and play a crucial role in building customer satisfaction and loyalty. Therefore, selecting appropriate and adaptive products needs to be a primary concern for salon managers to continuously improve service competitiveness.
Pentingnya Fungsi Manajemen Make Up Artist dalam Promosi melalui Pemasaran Digital Aida Salwa Evelyna; Arvy Rizqia Ardana; Melinda Lailatus Zahro; Silfa Ratna Dita; Sri Endah Wahyuningsih
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1402

Abstract

Management plays a crucial role in supporting the effective promotion of Make-Up Artist (MUA) services amidst increasingly competitive digital marketing. This study aims to examine the importance of management functions in enhancing the effectiveness of MUA service promotion through digital marketing. The method used was a literature review, reviewing various scientific sources, such as books, journals, research articles, and other relevant references. The results of the study indicate that the implementation of management functions, including planning, organizing, implementing, and monitoring, contributes to the success of digital promotion strategies. Optimizing digital media through content management, strengthening personal branding, utilizing social media, and implementing appropriate pricing strategies are factors that support the competitiveness of MUA businesses. These findings indicate that strategically integrating management and digital marketing functions can increase promotional effectiveness and expand market reach for MUA businesses in the digital era.
Co-Authors Aida Salwa Evelyna Alfina Aprilia Angelly Rahmadania Putri Kedua Aniq Muyasyaroh Arvy Rizqia Ardana Berliana Purwanto Shakhib Bunga Julian Sunaryo Grace Evelyn Hidayat Laksita Leilani Indra Lukman Melinda Lailatus Zahro Nabila Amalia Nevita Sherly Tri Hapsari Olivia Zahra Ramadhani . Ys Septia Puja Mulia Shalasha Haura Aqilah Sa’adah Silfa Ratna Dita Tiara Agni Prameswari Tsania Azizah Zadal Faroh