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All Journal Educatoria : Jurnal Ilmiah Ilmu Pendidikan
Anik Maghfiroh
Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Raya Banaran, Semarang, Jawa Tengah 50229, Indonesia
Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis FoMO di Kalangan Gen Z terhadap Konten Edukasi Makeup oleh Beauty Content Creator Nabila Amalia; Shalasha Haura Aqilah Sa’adah; Isabella Augustina Azzahra; Agustin Wahyu Wardani; Alda Lestia Ananda; Anik Maghfiroh
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1323

Abstract

The Fear of Missing Out (FoMO) phenomenon among Generation Z is increasing due to the increased use of social media as a source of information and informal learning, particularly in the beauty and makeup industry. Content delivered by influencers on TikTok, Instagram, and YouTube serves not only as a visual learning medium but also influences trend-based digital consumption behavior. This study aims to analyze the influence of FoMO on social media algorithms and the role of influencers on digital learning and consumption behavior through a Systematic Literature Review (SLR) with the PRISMA approach. Eighteen articles meeting the inclusion criteria were analyzed using thematic systematic techniques. The results indicate that FoMO is a major factor driving Generation Z to follow beauty trends on social media. Digital platform algorithms amplify exposure to viral content, thereby increasing consumer behavior and impulsive buying. Furthermore, influencers serve as trusted sources of informal learning because they present practical and easy-to-understand visual content. These findings emphasize that digital literacy and critical thinking skills are necessary for Generation Z to utilize social media as a learning tool without falling into consumer behavior due to FoMO.
Makeup sebagai Bentuk Ekspresi dan Kepercayaan Diri Nayla Saskia Rahma; Fathiya Lensi Prastiwi; Alviatur Rosadah; Waqofa Adinda Almaaidah; Nabila Naufa Putri; Anik Maghfiroh
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2026): January
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i1.1112

Abstract

The phenomenon of makeup use among Indonesian women is growing as part of the construction of social and cultural identity. This study aims to explore the meaning of makeup use as a form of self-expression and its relationship to women's self-confidence within the Indonesian socio-cultural context. This study used a descriptive qualitative approach with data collection through an online questionnaire. Respondents in this study were teenagers and university students who had experience using makeup. Data were analyzed by grouping respondents' answers into main themes, such as self-expression, reasons for using makeup, and its influence on self-confidence. The results show that the majority of respondents use makeup both routinely and in specific situations, particularly in social activities. Makeup is understood not only as a means of enhancing appearance but also as a medium of self-expression that represents personal identity and character. Most respondents felt more confident after using makeup, especially in situations that require social interaction. However, it was also found that self-confidence does not depend entirely on the use of makeup. These findings enrich the study of women's identity construction in Indonesian popular culture.
Co-Authors Agustin Wahyu Wardani Alda Lestia Ananda Alviatur Rosadah Fathiya Lensi Prastiwi Isabella Augustina Azzahra Nabila Amalia Nabila Naufa Putri Nayla Saskia Rahma Shalasha Haura Aqilah Sa’adah Waqofa Adinda Almaaidah