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All Journal Educatoria : Jurnal Ilmiah Ilmu Pendidikan
Melinda Lailatus Zahro
Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Raya Banaran, Semarang, Jawa Tengah 50229, Indonesia
Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Tren Makeup “Mangklingi” dan Krisis Identitas dalam Industri Makeup Artist Indonesia Melinda Lailatus Zahro; Nevita Sherly Trihapsari; Angelly Rahmadania Putri Kedua; Olivia Zahra Ramadhani . Ys; Berliana Purwanto Shakhib
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1336

Abstract

The "mangklingi" makeup trend is gaining popularity in the Indonesian Makeup Artist (MUA) industry, especially since the rise of makeup promotions on social media. The term "mangklingi" refers to a drastic change in facial appearance that significantly differs from one's natural appearance. This trend not only symbolizes a MUA's technical expertise but also establishes new standards for assessing beauty. This study aims to examine how the "mangklingi" makeup trend influences perceptions of beauty and triggers an identity crisis within the Indonesian MUA industry. The method used is a descriptive qualitative approach through literature review, observation of social media content, and interviews with several MUAs and makeup service users. The results indicate that the "mangklingi" trend encourages extreme transformation practices that often ignore clients' natural facial characteristics. This situation has the potential to cause social pressure, reduce self-confidence without makeup, and trigger unhealthy competition among industry players. This study provides a more critical understanding of the dynamics of beauty trends and encourages makeup practices that respect individual identity and uniqueness.
Pentingnya Fungsi Manajemen Make Up Artist dalam Promosi melalui Pemasaran Digital Aida Salwa Evelyna; Arvy Rizqia Ardana; Melinda Lailatus Zahro; Silfa Ratna Dita; Sri Endah Wahyuningsih
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1402

Abstract

Management plays a crucial role in supporting the effective promotion of Make-Up Artist (MUA) services amidst increasingly competitive digital marketing. This study aims to examine the importance of management functions in enhancing the effectiveness of MUA service promotion through digital marketing. The method used was a literature review, reviewing various scientific sources, such as books, journals, research articles, and other relevant references. The results of the study indicate that the implementation of management functions, including planning, organizing, implementing, and monitoring, contributes to the success of digital promotion strategies. Optimizing digital media through content management, strengthening personal branding, utilizing social media, and implementing appropriate pricing strategies are factors that support the competitiveness of MUA businesses. These findings indicate that strategically integrating management and digital marketing functions can increase promotional effectiveness and expand market reach for MUA businesses in the digital era.
Co-Authors Aida Salwa Evelyna Angelly Rahmadania Putri Kedua Arvy Rizqia Ardana Berliana Purwanto Shakhib Nevita Sherly Trihapsari Olivia Zahra Ramadhani . Ys Silfa Ratna Dita Sri Endah Wahyuningsih