Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Educatoria : Jurnal Ilmiah Ilmu Pendidikan
Angelly Rahmadania Putri Kedua
Program Studi Pendidikan Tata Kecantikan, Fakultas Teknik, Universitas Negeri Semarang, Jalan Raya Banaran, Semarang, Jawa Tengah 50229, Indonesia
Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Tren Makeup “Mangklingi” dan Krisis Identitas dalam Industri Makeup Artist Indonesia Melinda Lailatus Zahro; Nevita Sherly Trihapsari; Angelly Rahmadania Putri Kedua; Olivia Zahra Ramadhani . Ys; Berliana Purwanto Shakhib
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1336

Abstract

The "mangklingi" makeup trend is gaining popularity in the Indonesian Makeup Artist (MUA) industry, especially since the rise of makeup promotions on social media. The term "mangklingi" refers to a drastic change in facial appearance that significantly differs from one's natural appearance. This trend not only symbolizes a MUA's technical expertise but also establishes new standards for assessing beauty. This study aims to examine how the "mangklingi" makeup trend influences perceptions of beauty and triggers an identity crisis within the Indonesian MUA industry. The method used is a descriptive qualitative approach through literature review, observation of social media content, and interviews with several MUAs and makeup service users. The results indicate that the "mangklingi" trend encourages extreme transformation practices that often ignore clients' natural facial characteristics. This situation has the potential to cause social pressure, reduce self-confidence without makeup, and trigger unhealthy competition among industry players. This study provides a more critical understanding of the dynamics of beauty trends and encourages makeup practices that respect individual identity and uniqueness.
Strategi Pengelolaan Bisnis Kecantikan Berbasis Kualitas Layanan dan Digital Marketing dalam Mempertahankan Loyalitas Pelanggan: Studi Kasus pada Lydia Beauty Salon di Semarang Septia Puja Mulia; Aniq Muyasyaroh; Angelly Rahmadania Putri Kedua; Tiara Agni Prameswari; Sri Endah Wahyuningsih
Educatoria : Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2026): July (In Progress)
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/educatoria.v6i3.1390

Abstract

The beauty industry in Indonesia has experienced rapid growth in line with increasing public awareness of self-care, skin health, and appearance. Intensifying competition has prompted beauty business operators to implement effective management strategies to retain customers and ensure business sustainability. This study aims to analyze beauty business management strategies in enhancing customer loyalty at Lydia Beauty Salon. The research design is descriptive qualitative using a case study method. The research informant consists of 1 beauty business owner. The research subjects include service quality strategies, digital marketing, and customer loyalty. Data collection techniques included observation, interviews, and documentation, while data analysis utilized data reduction, data presentation, and drawing conclusions. The results indicate that service quality, the use of digital marketing, service innovation, and customer loyalty programs positively contribute to customer satisfaction and loyalty. This study is expected to serve as a reference for beauty business operators in developing sustainable business strategies.
Co-Authors Aniq Muyasyaroh Berliana Purwanto Shakhib Melinda Lailatus Zahro Nevita Sherly Trihapsari Olivia Zahra Ramadhani . Ys Septia Puja Mulia Sri Endah Wahyuningsih Tiara Agni Prameswari