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All Journal Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Alam Alam
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Pelatihan Pemasaran Digital untuk Peningkatan Omzet di Unit Pembenihan Sipakatuo Kabupaten Pinrang jalil jalil; Sitti Fakhriyyah; Irmawati Irmawati; Romisetiawan Romisetiawan; Ade Ikhlas Amal; Syafruddin Syafruddin; Muh Alwi; Husnaeni Husnaeni; Kusmaladewi Kusmaladewi; Alam Alam; M. Irham Ilyas; Syakira Permadani Mahdi; Dian Purnamasari Anwar
Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 2 (2026): Volume 7, No 2, Juni 2026
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/zdc8fv15

Abstract

Unit Pembenihan Rakyat (UPR) Sipakatuo Kabupaten Pinrang merupakan salah satu pelaku usaha pembenihan ikan nila yang menghadapi tantangan dalam memperluas pasar. Selama ini, pemasaran masih terbatas pada metode manual dan pemanfaatan media sosial tanpa iklan berbayar. Hal ini berdampak pada stagnasi omzet meskipun permintaan pasar meningkat. Program pengabdian ini bertujuan meningkatkan omzet usaha melalui pelatihan dan pendampingan pemasaran digital. Metode kegiatan meliputi pelatihan pembuatan konten promosi, penggunaan google bisnis dan WhatsApp Bisnis, serta pendampingan implementasi strategi pemasaran digital. Hasil kegiatan menunjukkan peningkatan kompetensi pengelola dalam membuat konten digital yang menarik, memperluas jangkauan konsumen, serta meningkatkan omzet penjualan benih. Kegiatan ini juga melibatkan mahasiswa sebagai pendamping lapangan yang memperoleh pengalaman praktis di luar kampus. Dengan demikian, pelatihan pemasaran digital terbukti efektif sebagai upaya pemberdayaan pengelola dan peningkatan daya saing UPR Sipakatuo di era digital.
Implementasi Sistem Booking Online Berbasis Website untuk Mendukung Smart Business pada QM Photo Studio Dede Rizal Nursamsi; Alam Alam; De Ali Farizal; Ramadhan Ariandi; Riska Raudhatul A’naini
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2026): Juni : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v3i2.3305

Abstract

QM Photo Studio still conducts its service booking process manually, which leads to several issues such as scheduling recording errors, delayed confirmations, and limited access to information regarding service availability. These conditions result in suboptimal operational efficiency and reduced service quality provided to customers. Therefore, this community service program aims to develop a web-based online booking system to improve efficiency, accuracy, and integration in photography service management. The system development was carried out using a multi-layer (4-tier) architecture method, Model-View-Controller (MVC), and a Service Layer approach implemented with the Laravel framework and MySQL database. Data collection involved observation, interviews, and documentation to comprehensively identify system requirements. The developed system is designed to facilitate customers in making online service bookings, while also assisting administrators in managing schedules, services, and transactions in a more structured and real-time manner. The implementation results show that the online booking system improves the operational efficiency of QM Photo Studio, reduces the potential for recording errors, and accelerates service confirmation processes. Furthermore, the system supports digital transformation in photography business management, making services more effective, modern, and responsive to customer needs.
Co-Authors Ade Ikhlas Amal De Ali Farizal Dede Rizal Nursamsi Dian Purnamasari Anwar Husnaeni Husnaeni Irmawati Irmawati jalil jalil Kusmaladewi Kusmaladewi M. Irham Ilyas Muh Alwi Ramadhan Ariandi Riska Raudhatul A’naini Romisetiawan Romisetiawan Sitti Fakhriyyah Syafruddin Syafruddin Syakira Permadani Mahdi