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All Journal Journal of Innovative and Creativity Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Alif Syahdan
Universitas Islam Negeri Raden Fatah Palembang
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Efektivitas Kampanye Public Relations Digital terhadap Pembentukan Reputasi Organisasi Fuji Islah Izzati; Sri Hertimi; Adrian Muhammad; Sri Wahyu Ningsih; Alif Syahdan
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.11890

Abstract

Perkembangan teknologi digital telah mendorong perubahan strategi komunikasi organisasi, termasuk dalam pelaksanaan kampanye Public Relations (PR). Penelitian ini bertujuan untuk menganalisis efektivitas kampanye Public Relations digital terhadap pembentukan reputasi organisasi. Metode yang digunakan dalam penelitian ini adalah studi pustaka (library research) dengan mengkaji berbagai jurnal ilmiah, buku, dan sumber relevan yang berkaitan dengan Digital Public Relations dan reputasi organisasi. Data dianalisis secara deskriptif melalui proses pengumpulan, pengkajian, dan interpretasi berbagai temuan penelitian terdahulu. Hasil penelitian menunjukkan bahwa kampanye PR digital berperan penting dalam membangun reputasi organisasi melalui penyebaran informasi yang cepat, luas, dan interaktif. Pemanfaatan media digital, terutama media sosial, mampu meningkatkan keterlibatan publik, memperkuat kepercayaan, serta membentuk citra positif organisasi. Selain itu, komunikasi yang konsisten, transparan, dan responsif menjadi faktor utama yang mendukung keberhasilan kampanye PR digital dalam membangun reputasi organisasi. Temuan penelitian juga menunjukkan bahwa semakin efektif kampanye PR digital yang dilakukan, semakin baik reputasi organisasi yang terbentuk di mata publik. Dengan demikian, kampanye Public Relations digital dapat menjadi strategi komunikasi yang efektif dalam meningkatkan dan mempertahankan reputasi organisasi di era digital. Oleh karena itu, organisasi perlu mengoptimalkan pemanfaatan media digital sebagai sarana komunikasi yang mampu membangun hubungan positif dengan publik.
Sosialisasi Uin Raden Fatah Palembang Safitri Asrol; Kharina Kharina; Rafiky Alfitra; Alif Syahdan; Hikmah Vika Putri; Aditia Fiqri Andriano
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Higher education is an important stage in improving human resource quality and preparing young people to face developments in social life, the economy, and the world of work. However, limited information regarding higher education options, particularly Islamic state universities, can be one of the factors affecting students' interest in continuing their education to the higher education level. This community service activity aimed to introduce Raden Fatah State Islamic University (UIN Raden Fatah Palembang) to students of Modern Darussalam Islamic Boarding School in Cambai. The information provided included the university profile, faculties and study programs, admission pathways, as well as various advantages and facilities available at the university. The activity was conducted through brochure distribution, presentation of materials, and an interactive question-and-answer session. The activity took place at Modern Darussalam Islamic Boarding School, Cambai District. The results showed increased knowledge among students regarding higher education options and enthusiasm in obtaining information about study programs and university admission pathways. The socialization also motivated students to consider UIN Raden Fatah Palembang as one of their options for continuing their education. This activity is expected to assist students in planning their education after completing secondary education and to increase awareness of the importance of pursuing higher education.
Co-Authors Aditia Fiqri Andriano Adrian Muhammad Fuji Islah Izzati Hikmah Vika Putri Kharina Kharina Rafiky Alfitra Safitri Asrol Sri Hertimi Sri Wahyu Ningsih