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All Journal Journal of Innovative and Creativity Jurnal Ilmu Manajemen Dan Pendidikan
Winata Indriyani
Universitas Pancasakti Tegal
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Shopping Value Resonance Brand Fashion Wanita Lavenda Terhadap Niat Pembelian Konsumen Pada Marketplace Online Azka Nabil Salsabila; Winata Indriyani; Makmur Sujarwo
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Perkembangan bisnis online di Indonesia mengalami pertumbuhan yang sangat pesat seiring meningkatnya penggunaan internet dan perubahan gaya hidup masyarakat digital. Aktivitas belanja yang sebelumnya dilakukan secara langsung (offline) kini mulai beralih ke sistem online karena dinilai lebih praktis, efisien, dan mudah diakses kapan saja. Penggunaan marketplace juga terus meningkat karena mampu memberikan berbagai kemudahan seperti promo, diskon, serta variasi produk yang lebih lengkap. Berdasarkan laporan Statista, Indonesia menjadi salah satu negara dengan pertumbuhan pengguna e-commerce terbesar di Asia Tenggara. Selain itu, kategori fashion termasuk produk yang paling sering dibeli konsumen melalui marketplace online karena tingginya minat masyarakat terhadap tren fashion digital. Pertumbuhan e-commerce di Indonesia dipengaruhi oleh tingginya kebutuhan masyarakat terhadap transaksi digital yang praktis dan efisien dalam memenuhi kebutuhan sehari-hari
Peran Etika Bisnis terhadap Keputusan Pembelian Ulang di Marketplace Shopee Ismaul Janah; Winata Indriyani; Marissa Amelinda Penika; Budi Setyawan; Catur Wahyudi
Jurnal Ilmu Manajemen dan Pendidikan | E-ISSN : 3062-7788 Vol. 3 No. 1 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jimp.v3i1.2095

Abstract

The development of marketplaces like Shopee has significantly changed people's shopping behavior. However, the rise of unethical business practices, such as misleading promotions, late delivery, and poor customer service, poses a challenge in maintaining consumer loyalty. This study aims to analyze the role of business ethics in repeat purchase decisions on the Shopee marketplace. The research method used a literature review, analyzing various journals, books, and related scientific articles. The results show that business ethics, consisting of honest information, price transparency, transaction security, service fairness, and seller responsibility, have a positive influence on repeat purchase decisions. Consumers are more likely to repeat purchases when they feel treated fairly, safely, and transparently by the seller and the platform. The implications of this research are important for businesses and marketplace managers to improve ethical business practices to build long-term loyalty.
Co-Authors Azka Nabil Salsabila Budi Setyawan Catur Wahyudi Ismaul Janah Marissa Amelinda Penika Sujarwo, Makmur