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All Journal Journal of Current Studies in SDGs Journal of Current Studies in SDGs Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan
Anang Martoyo
Universitas Siber Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Digital Marketing Strategy for Sustainable Ecotourism Development: A BCG Matrix Analysis to Support SDG 8 and SDG 11 Anang Martoyo; Neneng Rachmalia Feta; Rika Astuti; Siti Nuryati
Journal of Current Studies in SDGs Vol. 2 No. 2 (2026): June
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.2.2.178

Abstract

Objective: To identify the business position of Ciwaluh Ecotourism Village and formulate an appropriate digital tourism marketing strategy to support its development and competitiveness. Method: A case study approach was employed using digital marketing strategy analysis through the Boston Consulting Group (BCG) Matrix. The analysis assessed market growth rate and relative market share by comparing Ciwaluh Ecotourism Village with its competitors. Results:  The BCG Matrix analysis revealed a market growth rate of 12.81% and a relative market share of 1.82, placing Ciwaluh Ecotourism Village in the “Star” quadrant. The findings indicate the need for business expansion, government support, infrastructure development, and the utilization of digital platforms to improve tourism information access and marketing effectiveness. Novelty: BCG Matrix as a strategic digital marketing framework to support sustainable ecotourism village development. By integrating market growth and competitive positioning with digital marketing strategies, the study provides a data-driven decision-making model that contributes to the achievement of SDG 8 (Decent Work and Economic Growth) and SDG 11 (Sustainable Cities and Communities) through sustainable tourism development and improved destination competitiveness.
Digital Marketing Strategy for Sustainable Ecotourism Development: A BCG Matrix Analysis to Support SDG 8 and SDG 11 Anang Martoyo; Neneng Rachmalia Feta; Rika Astuti; Siti Nuryati
Journal of Current Studies in SDGs Vol. 2 No. 2 (2026): June
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.2.2.178

Abstract

Objective: To identify the business position of Ciwaluh Ecotourism Village and formulate an appropriate digital tourism marketing strategy to support its development and competitiveness. Method: A case study approach was employed using digital marketing strategy analysis through the Boston Consulting Group (BCG) Matrix. The analysis assessed market growth rate and relative market share by comparing Ciwaluh Ecotourism Village with its competitors. Results:  The BCG Matrix analysis revealed a market growth rate of 12.81% and a relative market share of 1.82, placing Ciwaluh Ecotourism Village in the “Star” quadrant. The findings indicate the need for business expansion, government support, infrastructure development, and the utilization of digital platforms to improve tourism information access and marketing effectiveness. Novelty: BCG Matrix as a strategic digital marketing framework to support sustainable ecotourism village development. By integrating market growth and competitive positioning with digital marketing strategies, the study provides a data-driven decision-making model that contributes to the achievement of SDG 8 (Decent Work and Economic Growth) and SDG 11 (Sustainable Cities and Communities) through sustainable tourism development and improved destination competitiveness.
KINERJA PEGAWAI BERBASIS KOMPENSASI YANG DIMEDIASI OLEH PENGAWASAN Anang Martoyo; Muhammad Yusuf; Satrio Pinandito
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 1 No 1 (2024): Jurnal Ilmu Manajemen, Bisnis dan Keuangan (Innobiz) Volume 1 Number 1 Tahun 2024
Publisher : Universitas Siber Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of the research is to determine the effect of effective monitoring mechanisms to achieve the desired performance and to determine the effect of compensation on employee performance at PT. Bank Rakyat Indonesia (Persero) Tbk Regional Office Jakarta 3. The research method used is associative research with a quantitative approach and data collection techniques through observation, using questionnaires and interviews with respondents. The data analysis used is multiple regression using IBM SPSS 21. The results of the research show that supervision has a positive effect on employee performance and compensation affects the performance of PT employees. Bank Rakyat Indonesia (Persero) Tbk. Regional Office Jakarta 3.
Co-Authors Muhammad Yusuf Neneng Rachmalia Feta Rika Astuti Satrio Pinandito Siti Nuryati