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All Journal Among Makarti Journal of Digital Business and Innovation Management
Samuel Domatius Surya Putra
Universitas Negeri Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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Blockchain and Data Security Management in Financial Services: A Strategic Evaluation with the COBIT 2019 Framework Desinta Riski Ashari; Khusnul Khotimah; Samuel Domatius Surya Putra; Adz Dzukran Zaki Zharauri Naimullah Shalih; Angga Rafael Cristian Tambun; Meisyanda Adelia Rahma Putri; Jessica Joylynn Kaligis
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.67033

Abstract

In the digital era, data security is a top priority for the banking industry, given the increasing cyber threats and the demands of strict regulatory compliance. This study aims to analyze the impact of blockchain on data security, regulation, and business efficiency in the banking sector, and provide strategic recommendations for companies that want to adopt this technology. The method used is the Systematic Literature Review (SLR) with the PRISMA approach and bibliometric analysis using Publish or Perish and VOSviewer to identify research trends from 2015 to 2025. The case study at Bank XYZ emphasizes the importance of using the COBIT 2019 framework in evaluating and improving IT infrastructure, as well as the need for better risk management and increased collaboration between teams to achieve higher effectiveness. The results of the study show that blockchain technology, IT governance, and cybersecurity are the main pillars in the digital transformation of banking, where the integration of the three can improve efficiency, security, and transparency in digital financial services, although challenges such as cyber threats, regulation, and risk management still need to be overcome to achieve sustainable optimization. However, challenges such as implementation complexity, high costs, and dynamic regulatory changes are still major obstacles. Therefore, this study recommends the implementation of risk-based security strategies, increasing cyber awareness in the workplace, and utilizing cutting-edge technologies such as artificial intelligence (AI) in data protection systems. With a more adaptive approach, banks can strengthen their security systems and minimize potential cyber threats.
PENGARUH BRAND IMAGE DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER PREFERENCE PADA LAYANAN OJEK ONLINE (STUDI KASUS: GOJEK DAN GRAB) Nadiah Syarifatustsania; Desinta Riski Azhari; Khusnul Khotimah; Cahaya Alya Rizkiya; Samuel Domatius Surya Putra; Muhammad Fajar Wahyudi Rahman; Ratih Amelia; Ika Diyah Candra Arifah
Among Makarti Vol 18 No 2 (2025): Among Makarti
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v18i2.874

Abstract

ABSTRACT : This study applies a quantitative method through a cross-sectional survey design that aims to examine the influence of brand image and customer experience on customer preference for online motorcycle taxi services (Gojek and Grab). Primary data were collected directly from 200 respondents using an online questionnaire (Google Forms), while secondary data was sourced from scientific articles and related journals. The target population consists of students and workers who use online motorcycle taxi applications in Indonesia on a daily basis. This study uses the S-O-R (Stimulus Organism Response) theory, which states that brand image and customer experience act as external behavioral stimuli (S) that influence the internal processes of individuals (O) through consumer preference responses (R). Sampling was conducted using purposive sampling (non-probability). Data analysis from the Likert questionnaire was performed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) on the SmartPLS 3.0 software. The research findings reveal that brand image and customer experience have a significant positive influence on customer preference for Gojek and Grab transportation service.ABSTRAK : Studi ini menerapkan metode kuantitatif melalui desain survei cross-sectional yang bertujuan untuk mengkaji pengaruh brand image dan customer experience pada customer preference layanan ojek online (Gojek vs Grab). Data primer dikumpulkan secara langsung dari 200 responden menggunakan kuesioner online (Google Forms), sementara data sekunder bersumber dari artikel ilmiah dan jurnal terkait. Target populasi terdiri dari pelajar dan pekerja yang kesehariannya menggunakan aplikasi ojek online di Indonesia. Studi ini menggunakan teori S-O-R (Stimulus Organism Response) bahwa brand image dan customer experience bertindak sebagai stimulus perilaku eksternal (S) yang memengaruhi proses internal pribadi mereka organisme (O) melalui preferensi konsumen response (R). Pengambilan sampel dilakukan dengan teknik purposive sampling (non-probabilitas). Analisis data yang dikumpulkan menggunakan kuesioner Likert dilakukan melalui Structural Equation Modeling-Partial Least Squares (SEM-PLS) pada software SmartPLS 3.0. Temuan penelitian mengungkapkan bahwa brand image dan customer experience berpengaruh positif secara signifikan terhadap customer preference pada layanan transportasi Gojek dan Grab. 
Co-Authors Adz Dzukran Zaki Zharauri Naimullah Shalih Angga Rafael Cristian Tambun Cahaya Alya Rizkiya Desinta Riski Ashari Desinta Riski Azhari Ika Diyah Candra Arifah Jessica Joylynn Kaligis Khusnul Khotimah Meisyanda Adelia Rahma Putri Muhammad Fajar Wahyudi Rahman Nadiah Syarifatustsania Ratih Amelia