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Rofiq Setiawan
UIN Raden Mas Said Surakarta, Indonesia
Education

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TRANSFORMASI PERAN HUMAS PENDIDIKAN TINGGI: DARI FUNGSI ADMINISTRATIF MENUJU KEMITRAAN STRATEGIS DALAM MEMBANGUN REPUTASI INSTITUSI Rofiq Setiawan; Rustam Ibrahim
Jurnal Manajemen Pendidikan Vol. 11 No. 3 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i3.2490

Abstract

This study aims to analyze the transformation of public relations roles in higher education institutions from administrative functions toward strategic partnerships in building institutional reputation. The rapid changes in the higher education environment in the digital era require public relations not only to function as information disseminators and administrative executors, but also as strategic actors capable of building institutional image, public trust, and collaborative relationships with various stakeholders. This research employs a qualitative approach using the library research method through the analysis of scientific literature, academic journals, and relevant documents related to higher education public relations management. The findings indicate that the transformation of public relations in higher education is characterized by the strengthening of strategic communication functions, digital media management, institutional branding development, crisis management, and partnership building with communities, industries, and mass media. Modern public relations plays a strategic role as a bridge between institutions and both internal and external publics in creating a positive and sustainable reputation. Furthermore, the success of this transformation is influenced by the competence of human resources, leadership support, and adaptability to the development of information technology. This study confirms that public relations in higher education holds an essential position in enhancing institutional competitiveness and reputation amid global educational competition.
ANALISIS RAGAM BELANJA UNIVERSITAS CAMBRIDGE: STRATEGI PENGADAAN DI PERGURUAN TINGGI KELAS DUNIA Rofiq Setiawan; Suryono Suryono; Muhammad Munadi
Jurnal Manajemen Pendidikan Vol. 11 No. 3 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i3.2512

Abstract

This study analyzes the spend variety at the University of Cambridge, one of the oldest and most prominent universities globally. Using a descriptive-qualitative approach with a case study method, this research examines financial reports, public contracts, and budget allocation documents from 2020-2025. The findings indicate that Cambridge implements a strategic procurement model combining collective purchasing consortia for strategic commodities with decentralized flexibility for specialized expenditures. This model achieves cost efficiencies of 19-24% in specific categories while generating a regional economic impact worth £1.61 billion in gross value added (GVA). The hybrid governance structure between central University and autonomous colleges proves effective in managing complex spending across nine main categories. This research contributes to higher education management literature by providing an analytical framework for spend variety adoption in developing countries. However, structural deficits require fundamental business model transformation beyond procurement efficiency alone
Co-Authors Muhammad Munadi Rustam Ibrahim Suryono Suryono