Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal TEPAT: Teknologi Terapan untuk Pengabdian Masyarakat JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat
Muhammad Abdillah Rahmat
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Engineering Public Health Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Branding Strategy and AI-Driven Content Marketing to Increase the Competitiveness of Banana Cake MSMEs in Polewali Mandar Regency Novy NRA Mokobombang; Fadliyani Nawir; Tyanita Puti Marindah Wardhani; Indrabayu -; Elly Warni; Mukarramah Yusuf; A. Ais Prayogie Alimuddin; Muhammad Abdillah Rahmat; Arliyanti Nurdin; Herlina Anwar; Nadia Indriani Sumardi; Shalomi AE Peter; Muhammad Nashwan Indrabayu; Haerul Algifari; Ratry Mutmainnah
JURNAL TEPAT : Teknologi Terapan untuk Pengabdian Masyarakat Vol 9 No 1 (2026): Environmental-based Awareness for Agile Community Strength
Publisher : Faculty of Engineering UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25042/jurnal_tepat.v9i1.698

Abstract

UMKM Bolu Pisang Rezky in Polewali Mandar, West Sulawesi Province faces challenges in market visibility and competitiveness in the digital era. The product enjoys strong local market acceptance, yet marketing relies on word-of-mouth referrals, and the existing Facebook account remains inactive. A Community Service (PKM) program "Bolu Pisang Go Digital" was conducted on April 17, 2026, by the Department of Informatics Engineering, Faculty of Engineering, Universitas Hasanuddin. The program aimed to improve MSME actors practical skills in brand identity development and the use of various generative AI platforms for text, image, and video as marketing content tools. The workshop was attended by 9 participants and evaluated via pre-test and post-test (10 multiple-choice questions + 5 Likert-scale statements). Mean scores improved from 87.5 (pre) to 91.1 (post), with participants in the Very Good category increasing from 44.4% to 77.8%. Mean Section B scores (attitude and AI adoption readiness) improved from 4.54 to 4.87 per item. These findings suggest that hands-on generative AI workshops effectively improve the digital literacy of local MSME actors.
SOSIALISASI RESEARCH ROADMAP DAN SKEMA PENELITIAN BAGI STAF FUNGSIONAL DI BRIDA KOTA MAKASSAR Indrabayu Indrabayu; Elly Warni; Muhammad Abdillah Rahmat; Herlina Anwar; Clara Diva; Siti Nur Anisah; Aulia Tifani
JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2025): Sipissangngi Volume 5, Nomor 2, Juni 2025
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat, Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/jp.v5i2.5852

Abstract

Transformasi Balitbangda menjadi BRIDA Kota Makassar merupakan langkah penting bagi pemerintah daerah untuk meningkatkan kualitas riset dan inovasi, sesuai dengan tujuan otonomi daerah dalam meningkatkan pelayanan publik, daya saing, dan kesejahteraan masyarakat. Oleh karena itu, diadakan kegiatan pengabdian berupa sosialisasi yang diharapkan dapat membantu staf fungsional BRIDA Kota Makassar dalam merancang strategi riset yang lebih terarah dan meningkatkan kapasitas mereka dalam mengelola penelitian berbasis kebutuhan daerah. Dengan metode tahapan kegiatan pengabdian yakni observasi awal, pembahasan rancangan kegiatan, pelaksanaan kegiatan, dan evaluasi. Kegiatan ini menghasilkan peningkatan pemahaman dan keterampilan terkait penelitian dan pengabdian sebesar 17,10%, berdasarkan hasil kuesioner yang diisi oleh peserta.
Co-Authors A. Ais Prayogie Alimuddin Aulia Tifani Clara Diva Elly Warni Haerul Algifari Herlina Anwar Indrabayu - Indrabayu Indrabayu Muhammad Nashwan Indrabayu Mukarramah Yusuf Nadia Indriani Sumardi Nawir, Fadliyani Novy NRA Mokobombang Nurdin, Arliyanti Ratry Mutmainnah Shalomi AE Peter Siti Nur Anisah Tyanita Puti Marindah Wardhani