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All Journal Journal TEPAT: Teknologi Terapan untuk Pengabdian Masyarakat
Herlina Anwar
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Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Engineering Public Health

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Analytical Hierarchy Process Approach in Determining Priority of Ecotourism Land to Support Community Economic Independence in Baranti District Atika Izzaty; Suharman Hamzah; Muhammad Akbar Walenna; Farid Sitepu; Raden Aisyah Nur; Herlina Anwar
JURNAL TEPAT : Teknologi Terapan untuk Pengabdian Masyarakat Vol 9 No 1 (2026): Environmental-based Awareness for Agile Community Strength
Publisher : Faculty of Engineering UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25042/jurnal_tepat.v9i1.695

Abstract

Integrating environmental conservation, community empowerment, and local economic growth into ecotourism land allocation is essential for sustainable development. The objective of this community service activity is to implement the Analytical Hierarchy Process (AHP) approach to determine the level of ecotourism land suitability in Baranti District, Sidenreng Rappang Regency, South Sulawesi, thereby enhancing the community’s capacity to understand and apply data‑driven decision‑making. A participatory approach was applied by involving the community in determining the criteria and location priorities. The respondents for the pre‑test and post‑test were members of farmer groups, totaling 25 individuals. The evaluation conducted through the pre‑test and post‑test shows that 22.40% of participants experienced an improvement in understanding after attending the socialization and the application of automation‑based methods in decision‑making. The AHP analysis results indicate that the slope gradient criterion has the highest weight at 0.35, followed by road access at 0.25 in determining land suitability. Sipodeceng Village, located in Baranti District, was identified as the priority location with a high suitability level based on geographic criteria. Areas with a slope gradient of 3–15% are the most suitable for ecotourism development. The determination of ecotourism land priorities serves as a basis for decision‑making in the development of agricultural ecotourism areas, thereby supporting the enhancement of economic independence among communities in Baranti District.
Branding Strategy and AI-Driven Content Marketing to Increase the Competitiveness of Banana Cake MSMEs in Polewali Mandar Regency Novy NRA Mokobombang; Fadliyani Nawir; Tyanita Puti Marindah Wardhani; Indrabayu -; Elly Warni; Mukarramah Yusuf; A. Ais Prayogie Alimuddin; Muhammad Abdillah Rahmat; Arliyanti Nurdin; Herlina Anwar; Nadia Indriani Sumardi; Shalomi AE Peter; Muhammad Nashwan Indrabayu; Haerul Algifari; Ratry Mutmainnah
JURNAL TEPAT : Teknologi Terapan untuk Pengabdian Masyarakat Vol 9 No 1 (2026): Environmental-based Awareness for Agile Community Strength
Publisher : Faculty of Engineering UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25042/jurnal_tepat.v9i1.698

Abstract

UMKM Bolu Pisang Rezky in Polewali Mandar, West Sulawesi Province faces challenges in market visibility and competitiveness in the digital era. The product enjoys strong local market acceptance, yet marketing relies on word-of-mouth referrals, and the existing Facebook account remains inactive. A Community Service (PKM) program "Bolu Pisang Go Digital" was conducted on April 17, 2026, by the Department of Informatics Engineering, Faculty of Engineering, Universitas Hasanuddin. The program aimed to improve MSME actors practical skills in brand identity development and the use of various generative AI platforms for text, image, and video as marketing content tools. The workshop was attended by 9 participants and evaluated via pre-test and post-test (10 multiple-choice questions + 5 Likert-scale statements). Mean scores improved from 87.5 (pre) to 91.1 (post), with participants in the Very Good category increasing from 44.4% to 77.8%. Mean Section B scores (attitude and AI adoption readiness) improved from 4.54 to 4.87 per item. These findings suggest that hands-on generative AI workshops effectively improve the digital literacy of local MSME actors.
Co-Authors A. Ais Prayogie Alimuddin Atika Izzaty Elly Warni Farid Sitepu Haerul Algifari Indrabayu - Muhammad Abdillah Rahmat Muhammad Akbar Walenna Muhammad Nashwan Indrabayu Mukarramah Yusuf Nadia Indriani Sumardi Nawir, Fadliyani Novy NRA Mokobombang Nurdin, Arliyanti Raden Aisyah Nur Ratry Mutmainnah Shalomi AE Peter Suharman Hamzah, Suharman Tyanita Puti Marindah Wardhani