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All Journal Jurnal Ilmu Bahasa, Sastra, dan Budaya (BASADYA)
Mika Charolin
Universitas Negeri Medan
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Fenomena Tumbler Tuku Di Kai Dalam Perspektif Cyber Pragmatik Mika Charolin; Intan Valiza; Mesya Fadila Sani Harahap; Muhammad Ridho Afarrel; Afriani Sasmita Br Manurung; Oky Fardian Gafari; Herning Puspitarini
Jurnal Ilmu Bahasa, Sastra, dan Budaya Vol. 2 No. 1 (2026): BASADYA - Januari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/basadya.v2i1.1355

Abstract

The viral phenomenon of "tumbler tuku" at PT Kereta Api Indonesia (KAI) is one example of the dynamics of digital communication in the social media era. This case began with a passenger's complaint posted on social media and then escalated into a communication crisis involving multiple parties. The purpose of this research is to examine this phenomenon from a cyberpragmatic perspective, particularly regarding how context functions to understand the intent of utterances in the digital space. This study uses a descriptive qualitative approach by examining utterances on social media, institutional responses, and media coverage. The results indicate that utterances on social media tend to be emotional and judgmental, which can lead to misunderstandings. The virtual context plays a crucial role in rectifying, affirming, clarifying, and underlying the intent of utterances from a cyberpragmatic perspective. Conflicts in the digital public space increase due to misinterpretation of context.
Analisis Alih Kode, Campur Kode, Interferensi, Dan Integrasi Dalam Video Tiktok Akun “Sabreen” Cristin Ameria; Lusia Gita Vanesa; Mika Charolin; Mesya Fadilla; Intan Valiza; Nadine Yusuf
Jurnal Ilmu Bahasa, Sastra, dan Budaya Vol. 2 No. 1 (2026): BASADYA - Januari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/basadya.v2i1.1366

Abstract

This study aims to analyze linguistic phenomena, including code-switching, code-mixing, interference, and language integration, in TikTok videos from the account @Sabreensdiary. This research employs a descriptive qualitative approach with data collection techniques using observation and note-taking methods. The primary data source is a TikTok video uploaded on December 26, 2025, supported by captions and user comments. The findings reveal that code-mixing is the most dominant phenomenon, particularly in the form of English words and phrases inserted into Indonesian (outer code-mixing). Code-switching is also identified in several forms, including metaphorical, intrasentential, and extrasentential switching. Meanwhile, interference is not significantly found, as there are no deviations from Indonesian grammatical rules. Language integration is evident in commonly used words such as vibes, sunset, and headphone. The factors influencing these phenomena include bilingualism, language contact through digital media, social prestige and identity, communicative efficiency and expressiveness, as well as globalization and popular culture. These phenomena have both positive and negative impacts. Positively, they enhance linguistic creativity, strengthen social identity, and expand vocabulary. However, they may also lead to language shift, communication gaps, and the weakening of standard Indonesian usage.
Co-Authors Afriani Sasmita Br Manurung Cristin Ameria Herning Puspitarini Intan Valiza Lusia Gita Vanesa M. Oky Fardian Gafari Mesya Fadila Sani Harahap Mesya Fadilla Muhammad Ridho Afarrel Nadine Yusuf