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All Journal Coverage: Journal of Strategic Communication Indonesian Journal of Social Work Jurnal Bisnis Event Journal of Business on Hospitality and Tourism Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Fauzi Mubarak
Politeknik Negeri Jakarta
Languange, Linguistic, Communication & Media Social Sciences

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Collaborative Environmental Management to Support Sustainable Tourism During the Covid 19 Pandemic (Case Study in Pulo Geulis Tourism Village) Annisa Wardhani; Fauzi Mubarak; M. Iqbal Katik Rajoendah
Indonesian Journal of Social Work Vol 5 No 02 (2022): IJSW
Publisher : Politeknik Kesejahteraan Sosial Bandung

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Abstract

The tourism sector is the sector that has most felt the impact of the Covid 19 pandemic. Travel restrictions and crowds issued by the Indonesian government during the early 2020 pandemic are still being carried out. Several tourist destinations/areas try to maintain their sustainability with various efforts and stimuli to increase tourist visits, one of which is the Pulo Geulis Tourism Village/Thematic Village which is famous for its mural paintings. The Pulo Geulis area represents cultural diversity as well as a very strong tolerance since ancient times. The existence of this area can be a strong magnet for the development of leisure tourism as well as to support business tourism activities (MICE). The management of the Pulo Geulis Tourism Village is carried out in a collaborative manner that actively involves educational institutions, corporations and also tourism communities/groups such as tourism awareness groups (Pokdarwis) as well as internal community organizations in the area. During the pandemic, the area structuring activities that have been carried out by several stakeholders must gradually experience delays. Initiation to restart environmental management activities begins with reforestation activities in the area. This study will explore forms of collaboration and partnership (partnership) and the role of each stakeholder in environmental management activities in the Pulo Geulis Tourism Village during the Covid 19 Pandemic. The method used in this research is a case study of environmental management activities involving local governments, institutions education, company and community/society. The output of this research is the mapping of roles and forms of collaboration of relevant stakeholders (such as technical/ non technical support, knowledge sharing, community empowerment/ engagement, networking dan local community knowledge) involved in environmental management activities in the Pulo Geulis Tourism Village.
Analysis of The Economic Impacts of Special Event: The Case of Jember Fashion Carnival in Jember City Christina L., Rudatin; Fauzi Mubarak
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.508 KB) | DOI: 10.22334/jbhost.v1i1.24

Abstract

This study investigated the economic impact a special event in the tourism industry. Jember Fashion Carnival 2015 became the object observed to conduct this study. Jember Fashion Carnival is an annual event from Jember City, but until this time not anyone makes observations to investigate the economic impact of outside tourist that come to Jember City during the time of the event. This study used a semi-structured, self-administered questioner was employed in collecting relevant social and economic data from respondents. A convenience sample of 100 attendees was used to determine the economic impact generated. The Respondents is the tourists who come from outside the city of Jember and attend the Jember Fashion Carnival 2015. The Economic impact assessment based on the amount of spending money from the attendees, with the details information some expenditure categories such as; accommodation, food, entertainment, souvenirs, communication and other types of expenditure. The result supported the claim that the event of Jember Fashion Carnival 2015 has positive economic impact on the host community.
Integrasi Desa Wisata melalui Optimalisasi Peta Rute Wisata sebagai Konten Pemasaran Pariwisata Muhammad Iqbal Katik Rajo Endah; Fauzi Mubarak; Imam Syafganti; Firman Syah
CoverAge: Journal of Strategic Communication Vol 14 No 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v14i1.4659

Abstract

Kajian ini menggali potensi daya tarik wisata existing yang terdapat di beberapa desa yang sudah ditetapkan sebagai desa wisata di kawasan Subang Selatan, yaitu Desa Wisata Cibeusi, Desa Wisata Sanca dan Desa Wisata Pasanggrahan. Pengintegrasian desa-desa wisata melaluiperencanaan dan perancangan rute wisata dapat dimanfaatkan sebagai salah satu cara untuk mempromosikan atraksi-atraksi wisata yang tersebar di dalam suatu destinasi wisata. Kajian ini mengonfirmasi titik-titik daya tarik wisata dengan memanfaatkan Global Positioning System (GPS) yang dikombinasikan dengan penggunaan aplikasi terkait Geospatial Information Systems (GIS), yaitu ArcGIS 10.8 dan website Google My Maps, untuk selanjutnya menilai kondisi existing, baik daya tarik wisata, amenitas maupun aksesibilitasnya. Pengumpulandata primer dilakukan dengan melakukan observasi lapangan, wawancara dan verifikasi, sementara pengumpulan data sekunder berupa data riset sebelumnya, kebijakan terkait, maupun data yang tersedia di internet. Analisis yang dilakukan dalam kajian ini adalah analisis deskriptif, analisis kebijakan, analisis penentuan daya tarik potensial menggunakan indikator, dan analisis spasial menggunakan peta. Kajian ini menghasilkan sebuah desain rute wisata optimal dalam rangka pengembangan pariwisata kawasan Subang Selatan berupa pengintegrasian desa-desa wisata di Kecamatan Ciater dan Kecamatan Kasomalang yang juga dapat dijadikan sebagai salah satu konten pemasaran pariwisata
Proses Promosi Melalui Media Sosial untuk Event Genrevolusi oleh Genvoice by PT Koran Jakarta Sarah Qiptiah Putri; Sudarno Sudarno; Fauzi Mubarak; Yuningsih Yuningsih
Bisnis Event Vol. 7 No. 27 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i27.7797

Abstract

Social media plays an important role in the lives of Generation Z. As digital natives, they utilize these platforms not only to socialize but also to access information and engage with social and cultural issues. This opens up business opportunities for organizations to interact with them through digital content marketing and relevant campaigns. Genvoice, a media platform that targets young audiences, organized the “GenRevolusi” event to educate and empower Generation Z by combining both digital and offline activities. This study explores the social media promotional strategy implemented by Genvoice for the GenRevolusi event. The researcher was directly involved in content creation, scheduling, publishing, and audience engagement as part of the internship program. Using qualitative methods such as observation, interviews, document analysis, and literature review, this study highlights how planning, visual appeal, and real-time interaction affect reach and engagement. Strong storytelling, consistent branding, and tailored formats help boost visibility, while challenges like limited time, budget, and content adaptation across platforms require strategic planning to ensure meaningful audience involvement.
Pengendalian Persediaan Toko X Berdasarkan Analisis ABC, EOQ, dan ROP Setia Novaliana; Arizal Putra Pratama; Erlyn Rosalina; Wahyudi Utomo; Fauzi Mubarak
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

X Shop is a retail shop that sells building tools. The X Store experienced out-of-stocks and excess stock on several types of inventory, both of which resulted in the X Store losing sales opportunities and holding back capital on excess stock of goods. Therefore, this research aims to apply the use of the ABC analysis method, EOQ method, and ROP method in controlling the inventory of the X Store. The data used is quantitative data and qualitative data. Quantitative data in the form of numerical data obtained from 2023 sales data belonging to Shop. The results of the analysis using the ABC analysis method show that the inventory included in group A is 4 types of goods (20%) with 56% of the investment value. There are 6 types of goods (30%) which are included in group B with 31% investment value, and 10 types of goods (50%) which are included in group C with an investment value of 13%. The results of the EOQ calculation show that the optimal order quantity for group A goods is 35-73 pcs and the ROP results show that for inventory in group A, the right time to reorder is when the inventory has reached 5- 10 p
Inovasi Produk terhadap Minat Beli Perumahan yang di Mediasi Pemasaran Media Sosial Intan Putri Fadya; Fauzi Mubarak; Arizal Putra Pratama; Titik Purwinarti; Ratri Kurniasari
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the influence of product innovation on the purchase intention of H City Sawangan housing, with social media marketing as a mediating variable. The decline in H City Sawangan’s sales over the past four years, along with consumer perceptions that the housing resembles subsidized housing, highlights the need for more innovative product development and marketing strategies. This research employs a quantitative approach, with data collected through questionnaires distributed to 241 respondents residing in the Depok and South Tangerang areas. Data were analyzed using the Structural Equation Modeling (SEM) method with the Partial Least Squares (PLS-SEM) approach. The results show that product innovation has a positive and significant effect on purchase intention, with a path coefficient of 0.497 and a p-values of 0.000. Furthermore, social media marketing significantly mediates the effect of product innovation on purchase intention for H City Sawangan housing, with a path coefficient of 0.220 and a p-values of 0.000. This study indicate that enhanced product innovation and effective social media marketing strategies are crucial factors in increasing consumer purchase intentions in the property sector.
Co-Authors Annisa Wardhani Arizal Putra Pratama Christina Lipuring Tyas Rudatin Erlyn Rosalina Firman Syah Imam Syafganti Intan Putri Fadya Kurniasari, Ratri Rajoendah, Muhammad Iqbal Katik Sarah Qiptiah Putri Setia Novaliana Sudarno Sudarno Titik Purwinarti Wahyudi Utomo Yuningsih Yuningsih