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Sri Mulyati
Institut Bisnis dan Informatika Kesatuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Prosedur Pembelian Rumah Secara Tunai Dan Kredit: Studi kasus pada PT Graha Andrasentra Propertindo Tbk Sinta Listari; Annisah Al Apriadi; Sri Mulyati; Soei Khim; Wadudi Wibowo
Jurnal Aplikasi Bisnis Kesatuan Vol. 5 No. 3 (2025): JABKES Edisi Desember 2025
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v5i3.2701

Abstract

PT Graha Andrasentra Propertindo Tbk adalah perusahaan yang bergerak dalam bidang pembangunan, perdagangan dan jasa yang berhubungan dengan real estate, properti dan pengelolaan taman hiburan/rekreasi. Portofolio properti PT Graha Andrasentra Propertindo Tbk adalah Bogor Nirwana Residence (BNR), yang merupakan kompleks perumahan dan perniagaan terpadu yang berlokasi di Kota Bogor. Maksud dan Tujuan dari pengamatan ini adalah untuk mengetahui prosedur pembelian rumah secara tunai dan kredit yang diterapkan di PT Graha Andrasentra Propertindo Tbk, mengetahui kendala-kendala yang terjadi pada saat pembelian rumah, serta mengetahui solusi atau upaya yang dilakukan PT Graha Andrasentra Propertindo dalam menghadapi kendala-kendala tersebut. Hasil dari pengamatan yang dilakukan penulis dapat disampaikan bahwa dalam Proses pembelian tunai perumahan Bogor Nirwana Residence Pada PT Graha Andrasentra Propertindo Tbk ada dua cara, yaitu tunai dan kredit. Pembelian rumah secara tunai yang diterapkan PT Graha Andrasentra Propertindo Tbk juga terdiri dari dua cara, yaitu: tunai keras dengan jangka waktu pelunasan maksimal 3 bulan dan tunai bertahap dengan jangka waktu pelunasan maksimal 3 tahun. Untuk pembelian rumah secara kredit dalam penerapan pembayaran PT Graha Andrasentra Propertindo Tbk melibatkan pihak bank melalui program kredit Pemilikan Rumah (KPR). Pada metode KPR, bank yang membayar pelunasan rumah kepada pengembang. PT Graha Andrasentra Propertindo Tbk telah menjalankan prosedur penjualan rumah kepada konsumen dengan baik, meskipun dalam pelaksanaannya masih terdapat kendala-kendala atau hambatan yang terjadi ketika proses pembelian rumah, namun perusahaan telah membekali diri dengan berbagai solusi atau jalan keluar agar aktivitas pembelian rumah dapat berjalan dengan lancar. Kata Kunci: Pembelian tunai, pembelian kredit, KPR.
Pengaruh Logo, Color Palette Dan Desain Feeds Instagram Terhadap Brand Awareness: Studi Empiris Pelanggan Fomo Vapestore Bogor MD. Yuwansyah; Anton Widio Pratomo; Sri Mulyati
Jurnal Aplikasi Bisnis Kesatuan Vol. 6 No. 1 (2026): JABKES Edisi April 2026
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v6i1.5273

Abstract

Fomo Vapestore is a retail business engaged in the sale of vape products and accessories, located in Bogor. In response to increasing business competition, Fomo Vapestore utilizes visual elements such as logo, color palette, and Instagram feed design to build brand identity and enhance brand awareness. The purpose of this study is to examine the effect of logo, color palette, and Instagram feed design on consumer brand awareness. This study employs a quantitative approach with a descriptive-associative method. Data were collected through questionnaires distributed to 180 respondents using purposive sampling. The data were analyzed using SmartPLS 4.0. The results show that all three independent variables have a positive and significant effect on brand awareness. The coefficient values for each variable are as follows: logo (0.308), color palette (0.454), and Instagram feed design (0.162), with significance values below 0.05. The model’s R-square value is 0.744, indicating that 74.4% of the variation in brand awareness can be explained by the three variables. These findings indicate that well-designed visual elements such as logos, color palettes, and Instagram feed designs can effectively increase consumer brand awareness of Fomo Vapestore. Therefore, the consistent use of visual identity is highly recommended in digital marketing strategies.  
Determinants of Firm Value: Financial Performance, Capital Structure, and Corporate Governance in Emerging Markets Soei Khim; Zul Azhar; Sri Mulyati; Syaharani Tiara Avrilia
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4252

Abstract

Firm value represents a central indicator of corporate success, particularly in emerging markets characterized by institutional uncertainty, weak external monitoring, and high information asymmetry. While prior studies have examined the roles of financial performance, capital structure, and corporate governance, empirical findings remain fragmented, largely due to methodological approaches that overlook hierarchical and mediating mechanisms. This study develops and tests a hierarchical and mediating structural model to explain firm value formation by integrating corporate governance, capital structure, and financial performance within a Partial Least Squares–Structural Equation Modeling (PLS-SEM) framework. Using secondary data from publicly listed non-financial firms in emerging markets, the analysis captures both direct effects and indirect transmission pathways among the constructs. The results demonstrate that financial performance functions as the primary transmission mechanism, exerting the strongest direct effect on firm value while simultaneously mediating the influence of corporate governance. Corporate governance shows a substantial impact on financial performance and a complementary direct effect on firm value, indicating that governance enhances market valuation largely through performance improvement. In contrast, capital structure exhibits a weaker and context-dependent effect, suggesting that excessive leverage may undermine firm value in volatile emerging market environments. Overall, the model exhibits strong explanatory power, confirming the relevance of a hierarchical SEM-PLS approach in uncovering firm value formation mechanisms. This study contributes to corporate finance literature by clarifying how governance structures translate into firm value through financial performance, offering both theoretical refinement and practical insights for managers, investors, and policymakers in emerging markets.   Keywords: Firm value; Financial performance; Capital structure; Corporate governance; Emerging markets; PLS-SEM
Perhitungan Harga Pokok Penjualan dan Peningkatan Laba Bagi Peserta UMKM Naik Kelas Kota Bogor Sri Mulyati; Zul Azhar; Soei Khim
Jurnal Abdimas Dedikasi Kesatuan Vol. 7 No. 1 (2026): JADKES Edisi Januari 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v7i1.5078

Abstract

This community service activity aims to strengthen the understanding and skills of Micro, Small, and Medium Enterprises (MSMEs) in calculating Cost of Goods Sold (COGS) and developing strategies to increase business profits. This activity was held as part of the Closing Ceremony of the Bogor City MSME Naik Kelas Program, which serves as a final reinforcement for participants after participating in a series of MSME mentoring programs. The activity took place on Wednesday, January 21, 2026, in the Hall of Building B of the Kesatuan Bogor Business and Informatics Institute, and involved 50 MSMEs from various business sectors. The activity included material delivery, interactive discussions, and exercises and simulations on COGS calculations tailored to the characteristics of the participants' businesses. The results showed that participants gained an increased understanding of business cost components, COGS calculation techniques, and the relationship between COGS, selling price determination, and business profits. Furthermore, this activity encouraged changes in participant attitudes, particularly an increased awareness of maintaining more orderly financial records separate from personal finances. Overall, this community service activity made a positive contribution in supporting the process of upgrading MSMEs by strengthening their financial management. The closing ceremony is expected to provide MSMEs with the initial foundation for implementing sustainable cost management and profit planning
Pengaruh Persepsi Harga, Desain Produk dan Customer Experience: Studi Empiris Pengguna Sepatu Ventela di Kota Bogor Mario Butar Butar; Anton Widio Pratomo; Sri Mulyati
Jurnal Aplikasi Bisnis Kesatuan Vol. 6 No. 2 (2026): JABKES Edisi Agustus 2026
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v6i2.5719

Abstract

This study aims to analyze the influence of price perception, product design, and customer experience on the repurchase intention of Ventela shoes in Bogor City. The research used a quantitative method with questionnaires distributed to Ventela shoe consumers in Bogor City. The independent variables consisted of price perception, product design, and customer experience, while repurchase intention served as the dependent variable. Data were analyzed using multiple linear regression, t-test, f-test, and coefficient of determination with the assistance of SPSS software. The results showed that partially all variables had a positive and significant effect on repurchase intention. Product design was found to have the strongest influence, followed by customer experience and price perception. Simultaneously, price perception, product design, and customer experience had a positive and significant effect on the repurchase intention of Ventela shoes in Bogor City, as indicated by an Fcount value greater than Ftable and a significance value below 0.05. These findings indicate that consumers are more likely to repurchase Ventela shoes when the products have attractive designs, prices that match consumer perceptions, and satisfying customer experiences. Therefore, Ventela is expected to maintain product design quality, provide competitive pricing, and improve customer experience in order to strengthen repurchase intention and remain competitive in the local fashion industry
Co-Authors Annisah Al Apriadi Anton Widio Pratomo Mario Butar Butar MD. Yuwansyah Sinta Listari Soei Khim Syaharani Tiara Avrilia Wadudi Wibowo Zul Azhar