<![CDATA[This study aims to analyze the influence of price perception, product design, and customer experience on the repurchase intention of Ventela shoes in Bogor City. The research used a quantitative method with questionnaires distributed to Ventela shoe consumers in Bogor City. The independent variables consisted of price perception, product design, and customer experience, while repurchase intention served as the dependent variable. Data were analyzed using multiple linear regression, t-test, f-test, and coefficient of determination with the assistance of SPSS software. The results showed that partially all variables had a positive and significant effect on repurchase intention. Product design was found to have the strongest influence, followed by customer experience and price perception. Simultaneously, price perception, product design, and customer experience had a positive and significant effect on the repurchase intention of Ventela shoes in Bogor City, as indicated by an Fcount value greater than Ftable and a significance value below 0.05. These findings indicate that consumers are more likely to repurchase Ventela shoes when the products have attractive designs, prices that match consumer perceptions, and satisfying customer experiences. Therefore, Ventela is expected to maintain product design quality, provide competitive pricing, and improve customer experience in order to strengthen repurchase intention and remain competitive in the local fashion industry]]>
