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Pengaruh Brand Image, Persepsi Harga dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen The Highland Park Resort Hotel Bogor Tjong Su Ling; Anton Widio Pratomo
Jurnal Ilmiah Pariwisata Kesatuan Vol 1 No 1 (2020): JIPKES Edisi Juli 2020
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v1i1.325

Competition is now increasingly fierce, making the company put orientation on customer satisfaction and satisfaction as the main goal. With more and more companies offering the same products and services to consumers, more and more alternatives are owned by consumers, so companies always try to meet the satisfaction of their customers. A good company image will make prospective customers more confident with the goods or services they will choose. The image will eventually become good, when consumers have enough memorable experience. WOM is a promotional activity that the level of control by marketers is very low but has an extraordinary impact on the company's products or services. WOM is able to spread so quickly if the individuals who spread it also have a wide network, news that is spread can be positive and negative news depending on what they feel when they enjoy the products or services offered. The purpose of this study is To find out and analyze the influence of Brand Image on Purchasing Decisions, To find out and analyze the effect of Price Perception on Purchasing Decisions, To find out and analyze the influence of Word of Mouth on Purchasing Decisions and To find out and analyze the effect of Brand Image, Price Perception, and Word of Mouth together on Purchasing Decisions. The number of respondents in this study amounted to 100 respondents taken from guests who have stayed at The Highland Park Resort Hotel Bogor. Research data were processed using SPSS. The results of this study are as follows: Brand Image has a positive and significant effect on purchasing decisions at The Highland Park Resort Hotel Bogor with a regression coefficient of 0.370 and a significant value of 0.017. Price perception has a positive and significant effect on Purchasing Decisions at The Highland Park Resort Hotel Bogor with a regression coefficient value of 0.312 and has a significant value of 0.001. Word of Mouth has a positive and significant effect on Purchasing Decisions at The Highland Park Resort Hotel Bogor with a regression coefficient of 0.576 and a significant value of 0,000. Brand Image, Price Perception, and Word of Mouth have a positive and significant effect on Purchasing Decisions at The Highland Park Resort Hotel Bogor with a calculated F value of 48.507 and greater than the F table of 2.70 and a significance value of 0,000 . Keywords: brand image, perceived price, WOM, Purchasing Decision

Pengaruh Bukti Fisik, Suasana Ruangan, Dan Harga Terhadap Loyalitas Pelanggan Warunk Upnormal Bogor Christian Andi Wijaya; Anton Widio Pratomo
Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 1 (2021): JIPKES Edisi Januari 2021
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v2i1.585

The purpose of this research is to find out how much influence of physical evidence, room atmosphere, and price on customer loyalty. Data type of research is quantitative explanation research instruments using questionnaires. Sampel for this research is 100 respondents who were Bogor resident visited and make purchase in Warunk Upnormal Bogor. Analitycal tool used regression analysis and testing hipotesis in this research using formula t count with result physical evidence (5,343>1,66), room atmosphere (-0,610<1,66), price (5,517>1,66) and f count with result (31,909>2,70) with SPSS program version 23 for macintosh. Based on the result of the research noted that physical evidence and price have positive effect and significant on customer loyalty while room atmosphere have no effect on customer loyalty and all three independent variable can determine changes in value from dependent variable as big as 49,9%. While partially, physical evidence variable have positive effect and significant on customer loyalty, room atmosphere variable have no effect on customer loyalty, and price variable have positive effect and significant on customer loyalty. This shows that there is a direct influence between independent variable and dependent variable simultaneously while partially, physical evidence and price have direct influence on customer loyalty while room atmosphere have no direct influence on customer loyalty. Keyword: Physical Evidence, Room Atmosphere, Price, Customer Loyalty

Pengaruh Pengetahuan Produk Dan Penjualan Personal Terhadap Minat Beli Produk Asuransi Guntur Ridho Pangestu; Anton Widio Pratomo; Pinto Jaya
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.581

Penelitian ini bertujuan untuk mengetahui apakah prudential dan indikator-indikator di dalamnya (Pengetahuan Produk, dan Penjualan Personal) memiliki pengaruh terhadap Minat Beli. Populasi dalam penelitian ini adalah masyarakat yang pernah melakukan pembelian asuransi prudential di kota Bogor dengan jumlah sampel sebanyak 100 orang. Metode analisis data meggunakan regresi linear berganda untuk mengetahui pengaruh asuransi prudential terhadap Minat Beli. Pengujian data dilakukan dengan menggunakan Software SPSS 22. Hasil dari penelitian ini adalah sebagai berikut: (1) Pengetahuan Produk berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 5,688 dan nilai signifikansi sebesar 0,000. (2) Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 3,716 dan nilai signifikansi sebesar 0,000. (3) Pengetahuan Produk, Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai F hitung sebesar 109.947 dan lebih besar dibandingkan dari F tabel sebesar 2,75 dan memiliki nilai signifikansi sebesar 0,000. Kata kunci : Pengetahuan Produk, Penjualan Personal, Minat Beli

Pengaruh Bukti Fisik, Suasana Ruangan, Dan Harga Terhadap Loyalitas Pelanggan Warunk Upnormal Bogor Christian Andi Wijaya; Anton Widio Pratomo
Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 1 (2021): JIPKES Edisi Januari 2021
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v2i1.585

The purpose of this research is to find out how much influence of physical evidence, room atmosphere, and price on customer loyalty. Data type of research is quantitative explanation research instruments using questionnaires. Sampel for this research is 100 respondents who were Bogor resident visited and make purchase in Warunk Upnormal Bogor. Analitycal tool used regression analysis and testing hipotesis in this research using formula t count with result physical evidence (5,343>1,66), room atmosphere (-0,610<1,66), price (5,517>1,66) and f count with result (31,909>2,70) with SPSS program version 23 for macintosh. Based on the result of the research noted that physical evidence and price have positive effect and significant on customer loyalty while room atmosphere have no effect on customer loyalty and all three independent variable can determine changes in value from dependent variable as big as 49,9%. While partially, physical evidence variable have positive effect and significant on customer loyalty, room atmosphere variable have no effect on customer loyalty, and price variable have positive effect and significant on customer loyalty. This shows that there is a direct influence between independent variable and dependent variable simultaneously while partially, physical evidence and price have direct influence on customer loyalty while room atmosphere have no direct influence on customer loyalty. Keyword: Physical Evidence, Room Atmosphere, Price, Customer Loyalty

Pengaruh Marketing Mix Terhadap Keputusan Memilih Perguruan Tinggi Anton Widio Pratomo
JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia) Vol 6 No 1 (2022): JAS-PT Edisi JULI 2022
Publisher : Forum Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/jaspt.v6i1.628

The purpose of this study was to examine and analyze the effect of marketing mix elements which include product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6), and physical evidence (X7). and the effect of the overall (simultaneous) marketing mix on the student's decision to choose the Bogor Unity IBI campus. This study uses primary data through a survey of 97 active IBI Unit students in the even semester of the 2019/2020 academic year. The collected data is processed and analyzed using SPSS software. From the results of this study indicate that; (1) Product has a positive and significant effect on students' decisions to choose to study at IBI Kesatuan Bogor; (2) price has no effect on students' decisions to choose to study at IBI Bogor Unity; (3) place does not affect the student's decision to choose to study at IBI Kesatuan Bogor; (4) promotion has a positive and significant effect on student decisions to choose to study at IBI Kesatuan Bogo; (5) people have a positive and significant effect on students' decisions to choose to study at IBI Kesatuan Bogor; (6) the process does not affect the student's decision to choose to study at IBI Kesatuan Bogor; (7) has a positive and significant effect on student decisions to choose to study at IBI Kesatuan Bogor; (8) Overall variable X (marketing mix) has a positive and significant effect on student decisions to choose to study at IBI Kesatuan Bogor of 77.1%. Keywords: product, price, place, promotion, people, process, physical evidence

Pengaruh Store Atmosphere dan Experiential Marketing Terhadap Keputusan Pembelian Di Kopi Daong Pancawati Achmad Imam Tantowi; Anton Widio Pratomo
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i2.328

This study aims to find out: (1) How is the influence of Store Atmosphere on purchasing decisions (2) How is the influence of Experiential Marketing on Purchasing Decisions. (3) How is the influence of Store Atmosphere and Experiential Marketing on Purchasing Decisions. The total sample of 140 respondents using the Hair formula. The data used are primary data derived from answers to questionnaires. Data processing using Statistical Package For Social Science (SPSS 25) analysis with multiple regression analysis methods, hypothesis testing, and f test. The results of this study are as follows: (1) Store Atmosphere has a positive and significant effect on purchasing decisions in Daong Pancawati coffee with a multiple regression value of 0.353 and has a significant value of 0,000. (2) Experiential Marketing has a positive and significant effect on purchasing decisions in Daong Pancawati Coffee with a multiple regression value of 0.444 and has a significant value of 0,000. (3) Store Atmosphere and Experiential Marketing have a positive and significant effect on purchasing decisions in Daong coffee with a calculated F value of 108.153 and is greater than the f table of 3.06 and has a significant value of 0,000. Keywords: Store Atmosphere, Experiential Marketing and Purchasing Decisions

Pengaruh Kualitas Pelayanan, Persepsi Harga dan Penyediaan Fasilitas Terhadap Kepuasaan Pelanggan Pada Klinik Duta Medika Pratama di Kota Bogor Della Syafitri; Anton Widio Pratomo; Saefudin Zuhdi
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1609

Economic activity is currently experiencing rapid progress, overall growth is accompanied by the development of science and technology, making competition between markets more intense. Klinik Duta Medika Pratama is a health service provider located in the city of Bogor, providing a variety of medical services that can help the community in getting medical help. This study aims to (1) Know the effect of Service Quality on Customer Satisfaction (2) Know the effect of Price Perception on Customer Satisfaction (3) Know the effect of Facilities on Customer Satisfaction (4) Know the effect of Service Quality, Price Perception and Facilities together on Customer Satisfaction. (4) Knowing the effect of Service Quality, Price Perception and Facilities together on Customer Sat isfaction. This sample method is a non-probability sampling method with purposive sampling type with calculations using the Kretjie and Morgen formula. The number of respondents selected was 270 people who were patients of the Duta Medika Pratama Clinic. The research data was processed using SPSS 23 software. From the results of the analysis, it shows that partially (1) there is a positive and significant relationship between Service Quality and Customer Satisfaction. (2) there is a positive and significant relationship between Price Perception and Customer Satisfaction. (3) there is a positive and significant relationship between the Facility and Customer Satisfaction. (4) Service Quality, Price Perception and Facilities together have a positive and significant effect on Customer Satisfaction Keywords : Service Quality, Price Perception, Facilities and Customer Satisfaction

Pengaruh Periklanan Dan Kualitas Produk Smartphone Samsung Terhadap Keputusan Pembelian Konsumen Kevin Cahaya Wijaya; Anton Widio Pratomo
Jurnal Informatika Kesatuan Vol 2 No 1 (2022): JIKES Edisi Februari 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i1.1380

This study aims to find out the advertising factors and quality of Samsung Smartphone Products can influence purchasing decisions. This study used independent variables (Advertisingand Product Quality) and dependent variables (Purchase Decisions). This study was conducted in Jabodetabek, with data collection method using questionnaires distributed to 160 respondents. Research data is processed using SPSS program. The result of this study is that (1) Advertising has no positive and insignificant effect on Purchasing Decisions on Samsung Smartphones with a regression coefficient value of 0.019 and has a signification value of 0.150. (2) The quality of Samsung Smartphone Products positively and significantly affects the Purchase Decision with a regression coefficient value of 0.617 and has a significant value of 0.000. (3) Advertising and Quality of Samsung Smartphone Products positively and significantly affects The Buying Interest in Vitatonic Sangobion products with a calculated F value of 2679,234 and greater than F table 3.07 with a significance value of 0.000 Keywords: Advertising, Product Quality and Purchasing Decisions

Pengaruh Logo, Color Palette Dan Desain Feeds Instagram Terhadap Brand Awareness: Studi Empiris Pelanggan Fomo Vapestore Bogor MD. Yuwansyah; Anton Widio Pratomo; Sri Mulyati
Jurnal Aplikasi Bisnis Kesatuan Vol. 6 No. 1 (2026): JABKES Edisi April 2026
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v6i1.5273

Fomo Vapestore is a retail business engaged in the sale of vape products and accessories, located in Bogor. In response to increasing business competition, Fomo Vapestore utilizes visual elements such as logo, color palette, and Instagram feed design to build brand identity and enhance brand awareness. The purpose of this study is to examine the effect of logo, color palette, and Instagram feed design on consumer brand awareness. This study employs a quantitative approach with a descriptive-associative method. Data were collected through questionnaires distributed to 180 respondents using purposive sampling. The data were analyzed using SmartPLS 4.0. The results show that all three independent variables have a positive and significant effect on brand awareness. The coefficient values for each variable are as follows: logo (0.308), color palette (0.454), and Instagram feed design (0.162), with significance values below 0.05. The model’s R-square value is 0.744, indicating that 74.4% of the variation in brand awareness can be explained by the three variables. These findings indicate that well-designed visual elements such as logos, color palettes, and Instagram feed designs can effectively increase consumer brand awareness of Fomo Vapestore. Therefore, the consistent use of visual identity is highly recommended in digital marketing strategies.

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