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Digital Da’wah and Authority Contestation in Indonesia: Between Traditional Ulama and Modern Influencers Wahyu Khoiruz Zaman; Ilyas Supena; Muhammad Sulthon; Muh. Amirudin
FITRAH: Jurnal Kajian Ilmu-ilmu Keislaman Vol 12, No 1 (2026)
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/fitrah.v12i1.19457

Abstract

This study explores the contestation of religious authority in Indonesian digital da’wah, examining how traditional ulama and Muslim influencers interact and negotiate their legitimacy on social media platforms such as YouTube, Instagram, and TikTok. Utilizing a qualitative digital discourse analysis combined with non-participatory online observation, the research analyzes selected religious content to understand communication styles, symbols of authority, audience engagement, and narratives of legitimacy. The findings reveal that the rise of Muslim influencers and digital preachers has led to a fragmentation of religious authority, shifting from traditional sources such as scholarly lineage and institutional affiliation to factors like visibility, popularity, affective communication, and algorithmic circulation. This transformation creates opportunities for democratizing Islamic preaching, making it more accessible to younger Muslims, but also introduces risks such as superficial religious understanding, pseudo-authority, and polarization. Traditional ulama respond by adopting integrative, collaborative, and defensive strategies, often involving younger digital actors to adapt classical messages into platform-friendly formats. The results highlight the complex dynamics of digital religious authority, emphasizing the importance of understanding how authority is reshaped through interactions between tradition, platform logic, and digital visibility, which has significant implications for the future of Islamic discourse in Indonesia. This article contributes to Islamic studies by showing that religious authority in the digital age is not simply displaced, but contested, negotiated, and reconfigured through the interaction between scholarly tradition, platform logic, generational mediation, and digital visibility.
Resource Mobilization Strategies for Strengthening Da'wah Programs in Islamic Educational Institutions: Evidence from Southern Thailand Seehabudin Samoh; Abdul Ghofur; Muhammad Sulthon
Journal of Counseling, Education and Society Vol. 6 No. 2 (2025): Journal of Counseling, Education and Society
Publisher : Indonesian Institute for Counseling, Education and Theraphy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/08jces691100

Abstract

This study aims to analyze the resource mobilization strategies employed to strengthen da’wah programs in Islamic educational institutions, focusing on Ma’had Al-Bi’athat Ad-Diniyah Yala in Southern Thailand. Utilizing a case study methodology, the research examines how the institution navigates funding challenges through a hybrid model that integrates community-based social capital with emerging digital fundraising modalities. The findings reveal a complex dynamic where traditional religious and social values are reproduced within the Muslim minority community, while simultaneously negotiating symbolic legitimacy via digital transparency and accountability. This dual approach highlights a paradoxical tension between maintaining historic trust-based networks and meeting modern philanthropic demands. By applying Bourdieu’s theory of cultural capital and habitus, the study advances theoretical understanding of how hybrid fundraising strategies enable institutional adaptation amid socio-economic constraints and shifting donor behaviors. The research contributes to broader discourses on institutional transformation, social reproduction, and the evolving role of digital engagement in sustaining religious education within marginalized minority contexts.