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All Journal Padma: Jurnal Pengabdian Kepada Masyarakat
Siti Fauziah
Universitas Ma'soem
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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MSMEs, Operational Management, E Mewujudkan Efektifitas dan Efisiensi Tata Kelola di Usaha Mikro melalui Pelatihan Manajemen Operasional dan E-Business pada UMKM Hijab Syamil di Kecamatan Cicalengka Kabupaten Bandung Hasti Pramesti Kusnara; Sofia Dewi; Haekal Pirous; Siti Fauziah; Syifa Hanifa Salsabil
PADMA Vol 5 No 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v5i2.2175

Abstract

This community service project aimed to improve the effectiveness and efficiency of business management at Hijab Syamil MSME through operational management and e-business training. A quantitative approach with pre-test and post-test design was employed to measure participants’ knowledge improvement. The training covered production SOP development, inventory management, digital financial recording, social media optimization, and e-commerce platform utilization. The results indicated a significant increase in operational management knowledge (70%), digital bookkeeping skills (77%), social media usage (70%), and e-commerce understanding (80%). The impact was evident in more organized production processes, a 60% increase in social media engagement, and the activation of online store sales. These findings demonstrate that operational management and e-business training can strengthen MSMEs’ competitiveness in the digital era and support business sustainability.
Co-Authors Haekal Pirous Hasti Pramesti Kusnara Sofia Dewi Syifa Hanifa Salsabil