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All Journal ABSYARA: Jurnal Pengabdian Pada Masyarakat Padma: Jurnal Pengabdian Kepada Masyarakat
Sahrul Jayadi
Universitas Hamzanwadi
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Library & Information Science Mathematics Public Health Social Sciences Other

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Persepsi Siswa Terhadap Pembelajaran Setelah Menggunakan Wordwall Kelas XI-V SMAN 1 Labuhan Haji Farhana Muhammad; Nisa Iswandari; Siti Hadijah; Sahrul Jayadi; Yusril Iska Wandi; Rosmila
PADMA Vol 6 No 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v6i1.2609

Abstract

This qualitative study employed an intrinsic case study design to analyze the perceptions of grade XI-V students at SMA Negeri 1 Labuhan Haji regarding the use of the interactive learning medium Wordwall in Economics. The research aims to address the core problem in Economics classes, where students are often passive, sleepy, and find the subject boring due to its heavy theoretical nature. Data were collected through in-depth interviews (focusing on cognitive, affective, and conative dimensions of perception) and non-participant observation, and then analyzed using the interactive model by Miles, Huberman, and Saldaña. The results indicate a strong positive perception among the students. Wordwall proved successful in the affective dimension by creating a more engaging, enjoyable, and boredom-reducing learning environment. In the conative dimension, the medium enhanced student activeness, motivation, and concentration. The study concludes that Wordwall is an effective innovative solution for changing students' negative views toward learning Economics.
Penguatan Daya Saing UMKM Rengginang Desa Tetebatu Melalui Inovasi Branding dan Digital Marketing Huldiya Syamsiar; Pina Ania Putri; Septina Ziadatin; Nisa Martiana; Rinda Oktavia Suriana; Nila Juliana; Sahrul Jayadi; Eli Mazlin; Ah Agil Alfian; Ely Suliastri; Pera Adriana; Muhammad Riyandi
ABSYARA: Jurnal Pengabdian Pada Masayarakat Vol 6 No 1 (2025): ABSYARA: Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/ab.v6i1.30683

Abstract

Rengginang micro, small, and medium enterprises (MSMEs) in Tetebatu Village, Sikur District, East Lombok, have significant potential for development but face challenges in brand management and the utilization of digital technology for marketing. This community service program aimed to strengthen the competitiveness of MSME actors through branding innovation and digital marketing. The activities were conducted in three stages: training on packaging design and brand identity, mentoring in creating digital promotional content, and implementing social media–based marketing strategies. A participatory approach was applied by involving 15 MSME actors from three hamlets: Lingkung Leuk, Lingkung Tengak, and Kembang Sri Leuk. Quantitative results based on pre-test and post-test evaluations showed significant improvements in competencies: the first group increased from 40% to 70%, the second group from 60% to 85%, and the third group from 45% to 80%. On average, branding knowledge improved by 25 percentage points, and social media marketing skills increased proportionally. Furthermore, 80% of participants successfully produced new packaging designs that met modern market standards, and 73% began marketing their products through digital platforms within two weeks after the training. These findings indicate that practice-based collaborative training integrating branding innovation and digital marketing is effective in strengthening MSME capacity to compete in broader markets. In the future, similar programs are recommended to expand to other villages and include business financial management to support sustainability.
Co-Authors Ah Agil Alfian Eli Mazlin Ely Suliastri Farhana Muhammad Huldiya Syamsiar Muhammad Riyandi Nila juliana Nisa Iswandari Nisa Martiana Pera Adriana Pina Ania Putri Rinda Oktavia Suriana Rosmila Septina Ziadatin Siti Hadijah Yusril Iska Wandi