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All Journal Al-Kharaj: Journal of Islamic Economic and Business ABSYARA: Jurnal Pengabdian Pada Masyarakat
Nila juliana
Universitas Hamzanwadi
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Library & Information Science Mathematics Other

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The Effect of the Intensity of Food Purchases 0leh Free Nutritious Meal Program on the Income of Local Food MSMEs as a Source of Economic Learning in Teko Village Nila juliana; Mispandi; Rohaeniyah zain
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countrie
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11355

Abstract

This study discusses the influence of the intensity of food purchases by the Free Nutritious Meal Program (MBG) on the income of local food MSMEs in Teko Village and its use as a source of contextual economic learning. The results of the study show that the MBG Program has a positive impact on increasing MSME income through regular and sustainable food purchases. The increase in income not only provides economic benefits for MSME actors, especially vegetable traders who are the main suppliers of food for the program, but can also be used as a source of economic learning that connects theoretical concepts with real conditions in society. Thus, the MBG Program has an important role not only in supporting the fulfillment of community nutrition, but also in improving the economic welfare of local communities and providing educational value for economic learning.
Penguatan Daya Saing UMKM Rengginang Desa Tetebatu Melalui Inovasi Branding dan Digital Marketing Huldiya Syamsiar; Pina Ania Putri; Septina Ziadatin; Nisa Martiana; Rinda Oktavia Suriana; Nila Juliana; Sahrul Jayadi; Eli Mazlin; Ah Agil Alfian; Ely Suliastri; Pera Adriana; Muhammad Riyandi
ABSYARA: Jurnal Pengabdian Pada Masayarakat Vol 6 No 1 (2025): ABSYARA: Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/ab.v6i1.30683

Abstract

Rengginang micro, small, and medium enterprises (MSMEs) in Tetebatu Village, Sikur District, East Lombok, have significant potential for development but face challenges in brand management and the utilization of digital technology for marketing. This community service program aimed to strengthen the competitiveness of MSME actors through branding innovation and digital marketing. The activities were conducted in three stages: training on packaging design and brand identity, mentoring in creating digital promotional content, and implementing social media–based marketing strategies. A participatory approach was applied by involving 15 MSME actors from three hamlets: Lingkung Leuk, Lingkung Tengak, and Kembang Sri Leuk. Quantitative results based on pre-test and post-test evaluations showed significant improvements in competencies: the first group increased from 40% to 70%, the second group from 60% to 85%, and the third group from 45% to 80%. On average, branding knowledge improved by 25 percentage points, and social media marketing skills increased proportionally. Furthermore, 80% of participants successfully produced new packaging designs that met modern market standards, and 73% began marketing their products through digital platforms within two weeks after the training. These findings indicate that practice-based collaborative training integrating branding innovation and digital marketing is effective in strengthening MSME capacity to compete in broader markets. In the future, similar programs are recommended to expand to other villages and include business financial management to support sustainability.
Co-Authors Ah Agil Alfian Eli Mazlin Ely Suliastri Huldiya Syamsiar Mispandi Muhammad Riyandi Nisa Martiana Pera Adriana Pina Ania Putri Rinda Oktavia Suriana Rohaeniyah Zain Sahrul Jayadi Septina Ziadatin