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All Journal Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian dan Pengkajian Ilmiah
Sania Fitri Talib
Universitas Negeri Gorontalo
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences Other

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Pemberdayaan Masyarakat Pesisir Melalui Pelatihan Pembukuan Keuangan Sederhana Bagi Nelayan Desa Botubarani Hawa Pobi; Nurul Fadilla Mopangga; Nur Fadillah Panigoro; Sania Fitri Talib; Noventiana Mohi; Alfi Sahri R. Baruadi; Nilawaty Yusuf
PADMA Vol 6 No 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v6i1.2937

Abstract

Program pengabdian masyarakat ini dilakukan guna meningkatkan pemahaman dan kompetensi para nelayan dalam pengelolaan keuangan melalui penerapan pembukuan keuangan sederhana di Desa Botubarani, Kabupaten Bone Bolango. Program ini dilaksanakan melalui tiga tahap persiapan, pelaksanaan, dan evaluasi yang mencakup kegiatan edukasi, pelatihan dalam penggunaan buku kas sederhana, serta pelatihan praktis dalam pencatatan transaksi. Sebanyak 15 nelayan berpartisipasi dalam program ini. Hasil pengabdian menunjukkan adanya peningkatan pemahaman di antara peserta mengenai pentingnya perencanaan dan, pencatatan keuangan sederhana serta, pengembangan keterampilan dalam pencatatan pendapatan dan pengeluaran, dan kesadaran dalam membedakan keuangan untuk usaha dari pengeluaran rumah tangga.
Analisis Pemakaian Bahasa Persuasif pada Konten Promosi UMKM dan Pengaruhnya terhadap Peningkatan Pendapatan pada UMKM Just Koling Afastar Coffee Meilina Widya Dali; Silvana Sunge; Asrit I. Mohamad; Fathur Amruslim Samparaja; Alif Alfiansyah Hagu; Dwi Dytha Fathia Lobu; Trifina S. Katung; Sunyani Sunyani; Nur Fadilah Yahya; Nurul Fadilla Mopangga; Muniifa Hasan; Sania Fitri Talib; Rahmiyanti Abdul; Nazwa Fidya Gani; Firman Utina
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 1 (2026): CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah, Januari 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i1.2213

Abstract

The rapid development of digital technology has encouraged micro, small, and medium enterprises (MSMEs) to utilize social media as an effective and efficient promotional medium. One important aspect of digital promotion is the use of persuasive language, which plays a key role in attracting attention and influencing consumer interest. This study aims to analyze the use of persuasive language in promotional content of the MSME Just Koling Afastar Coffee and to examine its role in increasing consumer interest and supporting business revenue growth. This research employed a descriptive qualitative method with documentary and field approaches. Data were collected through interviews with the owner and manager of the MSME, as well as documentation of promotional content published on social media platforms. Data analysis was conducted using the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing. The findings indicate that the promotional content of Just Koling Afastar Coffee is dominated by persuasive language in the form of short, casual, and easily understood invitation sentences. The use of persuasive language plays an important role in attracting consumer interest, increasing social media interaction, and supporting the growth in the number of customers and business revenue. This study confirms that persuasive language is a relevant and applicable marketing communication strategy for MSMEs, particularly in social media-based digital promotion.
Co-Authors Alfi Sahri Remi Baruadi Alif Alfiansyah Hagu Asrit I. Mohamad Dwi Dytha Fathia Lobu Fathur Amruslim Samparaja Firman Utina Hawa Pobi Meilina Widya Dali Muniifa Hasan Nazwa Fidya Gani Nilawaty Yusuf Noventiana Mohi Nur Fadilah Yahya Nur Fadillah Panigoro Nurul Fadilla Mopangga Rahmiyanti Abdul Silvana Sunge Sunyani Sunyani Trifina S. Katung