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Dyah Seruni Rizqiana
Politeknik Negeri Medan
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ANALYSIS OF THE EFFECTIVENESS OF MEDIA AND COMMUNICATION CHANNELS OF THE NORTH SUMATRA TOURISM OFFICE IN PROMOTING THE "SUMUT TOURISM FESTIVAL 2024" EVENT FOR STUDENTS OF THE D-IV MICE STUDY PROGRAM AT THE MEDAN STATE POLYTECHNIC Putri Sosanti Sembiring; Dyah Seruni Rizqiana; Dwianita Dwianita; An Nisa Dian Rahma; Blangi Intan Maharani
Journal Analytica Islamica Vol 15, No 4 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i4.29335

Abstract

This research aims to analyze the effectiveness of the media and communication channels used by the North Sumatra Tourism Office in promoting the 2024 North Sumatra Tourism Festival event to students in the Diploma IV MICE Study Program at the Medan State Polytechnic. A quantitative descriptive approach was used, with 170 MICE students selected through random sampling. Data collection was conducted through a questionnaire with four main indicators: ease of access to promotional media, effectiveness of digital media in attracting young audiences, consistency of information across platforms, and suitability of communication channels to audience characteristics. Data were analyzed through validity, reliability, and descriptive frequency analysis. The results showed that the effectiveness of the North Sumatra Tourism Office's media and communication channels was categorized as good, with an overall average score of 3.87. Digital media such as Instagram, TikTok, and YouTube were considered the most effective because they were able to reach students quickly, engagingly, and interactively. This study concludes that the effectiveness of tourism public communication is determined not only by the content of the message, but also by the suitability of the media and delivery method to the behavior and needs of the audience.
The Effectiveness of Public Communication by the North Sumatra Tourism Office on the "Sumut Tourism Festival 2024" Event Calendar to Strengthen Tourism in North Sumatra Among Students of Politeknik Negeri Medan An Nisa Dian Rahma; Putri Sosanti Sembiring; Dyah Seruni Rizqiana
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.26355

Abstract

This study aims to analyze the effectiveness of public communication conducted by the North Sumatra Tourism Office at the "Sumut Tourism Festival 2024" event in strengthening the tourism sector in the province, with a focus on the perceptions of students of the D-IV MICE Study Program at the Medan State Polytechnic. The specific target to be achieved is to identify effective public communication strategies in increasing student participation and interest in visiting North Sumatra tourism, as well as providing recommendations for improving future communication strategies. The research method used is a quantitative approach with a survey using a questionnaire distributed to students. The data obtained will be analyzed using descriptive and inferential statistics. The results of the study indicate that public communication conducted by the North Sumatra Provincial Tourism Office through the "Sumut Tourism Festival 2024" has proven effective in strengthening the regional tourism sector. This effectiveness is seen from the positive and significant influence between public communication (X) on strengthening tourism (Y), evidenced by the calculated t value (9.825) > t table (1.974) and Sig. 0.000 < 0.05. This means that the more effective the public communication is, the greater the strengthening of public interest and participation, especially MICE students at the Medan State Polytechnic, in the tourism sector.
Mengenal Media Sehat : Literasi Media Digital Untuk Anak Sekolah Dasar Di Era Informasi Sulthan Jiyad Muqsith Asmara; Sarah Rouli Tambunan; An Nisa Dian Rahma; Putri Sosanti Sembiring; Dyah Seruni Rizqiana
Jurnal Pengabdian Kepada Masyarakat dan Desa Volume 3, Nomor 1, Juli 2025
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/passa.v3i1.2451

Abstract

Kegiatan ini bertujuan jangka panjang untuk membentuk budaya literasi media digital yang sehat dan Islami di lingkungan sekolah dasar. Target khusus yang telah dicapai meliputi peningkatan pemahaman siswa terhadap penggunaan media digital secara bijak, penyediaan modul edukatif untuk guru, serta peningkatan keterlibatan orang tua dalam pendampingan media di rumah. Data yang digunakan mencakup data primer dari observasi lapangan, pre-test dan post-test siswa, serta wawancara guru dan orang tua; dan data sekunder dari literatur literasi digital anak. Metode kegiatan ini dilakukan melalui pendekatan partisipatif edukatif berbasis workshop dan penyuluhan interaktif. Solusi yang ditawarkan meliputi pembuatan modul mengenal media sehat, penyuluhan literasi media untuk siswa dan guru, serta pelatihan orang tua. Strategi utama yaitu mengintegrasikan nilai moral dan agama dalam materi digital serta membangun kolaborasi antara sekolah dan rumah. Hasil kegiatan menunjukkan peningkatan skor pemahaman siswa meningkat sebesar 73,4% dari angka semula senilai 48,2 menjadi 83,6, peningkatan keterampilan guru dalam menyisipkan literasi media di kelas, dan peningkatan kesadaran orang tua terhadap pentingnya kontrol media digital. Kegiatan ini terbukti memberikan dampak positif dan membuka peluang untuk pengembangan lanjutan dalam bentuk modul berlisensi dan publikasi ilmiah.
Co-Authors An Nisa Dian Rahma Blangi Intan Maharani Dwianita Dwianita Muqsith, Sulthan Jiyad Putri Sosanti Sembiring Sarah Rouli Tambunan, Sarah Rouli