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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Journal Analytica Islamica Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Majalah Iptek Politeknik Negeri Medan Polimedia Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Journal of Management and Creative Business Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Journal of Management Specialists Jurnal Pengabdian Kepada Masyarakat dan Desa (PASSA) Komunikatif : Jurnal Ilmiah Komunikasi
Sarah Rouli Tambunan, Sarah Rouli
Politeknik Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Peran Kemasan Snack dalam Membangun Hubungan Emosional dengan Konsumen Tambunan, Sarah Rouli
JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Vol 8, No 1 (2016): JUPIIS (Jurnal Pendidikan Ilmu Ilmu Sosial) JUNI
Publisher : Universitas Negeri Medan

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Abstract

Kemasan disebut sebagai iklan yang terakhir yang dilihat sebelum konsumen memutuskan untuk membeli produk.  Kemasan  juga menjadi salah satu senjata komunikasi pemasaran untuk mengkomunikasikan  identitas sebuah merek. Hal ini mendorong para produsen untuk merancang kemasan semenarik mungkin untuk mempengaruhi konsumen. Kemasan yang menarik adalah kemasan yang dapat membangun hubungan emosional dengan konsumen, sehingga perancangan kemasan saat ini bertumpu pada kreativitas dan inovasi. Penelitian ini bertujuan untuk melihat emosi apa yang dirasakan konsumen ketika melihat sebuah kemasan. Selain itu, struktur kemasan apa yang berperan dalam membangun emosi konsumen Metode penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data indepth interview (wawancara mendalam). Kemasan snack yang menjadi objek penelitian adalah kemasan yang menjadi nominasi dalam  Indonesia Best Consuming Packaging versi Majalah Mix Marketing Xtra. Adapun nominasinya adalah Lays, rasa Salmon Grilled, Kacang Mayasi, dan Veetoz rasa Keju. Hasil penelitian menunjukkan bahwa emosi tertarik (interest) yang ditandai dengan rasa ingin tahu(curiosity) merupakan hal yang muncul ketika informan melihat kemasan. Warna dan desain grafis  merupakan salah satu struktur kemasan yang paling cepat dalam menarik perhatian konsumen sehingga mampu membangkitkan perasaan ingin tahu (curiosity) dan senang (happy)  dalam diri informan.
Minat Siswa Sekolah Menengah Kejuruan Memilih Program Studi Meeting, Incentive, Conference, Exhibition di Politeknik Negeri Medan Sarah Rouli Tambunan
JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL Vol 12, No 1 (2020): JUPIIS (JURNAL PENDIDIKAN ILMU ILMU SOSIAL) JUNI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jupiis.v12i1.15795

Abstract

This paper wants to explain whether vocational students in the field of tourism in Medan are aware of the MICE industry (Meeting, Incentive, Conference, Exhibition) and MICE study programs in Politeknik Negeri Medan (Polmed). Furthermore, how is the interest of tourism vocational school students in Medan before and after being given a stimulus. The research uses descriptive method with quantitative approach. Data collection was carried out through a survey technique using a questionnaire. The respondent is tourism vocational school student in class which is spread in 15 vocational schools in Medan. The results showed that from 150 respondents surveyed, only 52% knew about the MICE industry, even though MICE was related to tourism. Furthermore, only 32% of respondents are aware of the existence of the MICE study program in Polmed. The low knowledge of students about MICE Polmed study program, effect the low interest of respondents in choosing this study program that is only by 8%. However, increased interest was seen when respondents had received stimulus in the form of information about the MICE Polmed study program profile which was displayed using media: books and videos. From 8% of respondents who were initially interested in choosing the MICE Polmed study program, after being given a stimulus it increased to 73.66%.
Peran Kemasan Snack dalam Membangun Hubungan Emosional dengan Konsumen Sarah Rouli Tambunan
JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL Vol 8, No 1 (2016): JUPIIS (Jurnal Pendidikan Ilmu Ilmu Sosial) JUNI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jupiis.v8i1.5113

Abstract

Kemasan disebut sebagai iklan yang terakhir yang dilihat sebelum konsumen memutuskan untuk membeli produk.  Kemasan  juga menjadi salah satu senjata komunikasi pemasaran untuk mengkomunikasikan  identitas sebuah merek. Hal ini mendorong para produsen untuk merancang kemasan semenarik mungkin untuk mempengaruhi konsumen. Kemasan yang menarik adalah kemasan yang dapat membangun hubungan emosional dengan konsumen, sehingga perancangan kemasan saat ini bertumpu pada kreativitas dan inovasi. Penelitian ini bertujuan untuk melihat emosi apa yang dirasakan konsumen ketika melihat sebuah kemasan. Selain itu, struktur kemasan apa yang berperan dalam membangun emosi konsumen Metode penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data indepth interview (wawancara mendalam). Kemasan snack yang menjadi objek penelitian adalah kemasan yang menjadi nominasi dalam  Indonesia Best Consuming Packaging versi Majalah Mix Marketing Xtra. Adapun nominasinya adalah Lays, rasa Salmon Grilled, Kacang Mayasi, dan Veetoz rasa Keju. Hasil penelitian menunjukkan bahwa emosi tertarik (interest) yang ditandai dengan rasa ingin tahu(curiosity) merupakan hal yang muncul ketika informan melihat kemasan. Warna dan desain grafis  merupakan salah satu struktur kemasan yang paling cepat dalam menarik perhatian konsumen sehingga mampu membangkitkan perasaan ingin tahu (curiosity) dan senang (happy)  dalam diri informan.
Analisis Kualitas Website Politeknik Negeri Medan Sarah Rouli Tambunan; Annalisa Sonaria Hasibuan
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 4, No 4 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.312 KB) | DOI: 10.34007/jehss.v4i4.1020

Abstract

This article aims to analyze the quality of Politeknik Negeri Medan (Polmed) website. The problem is focused on the quality of the website as a means of information for the public both internally and externally. In order to approach the problem, the WebQual theory reference is used which measures the quality of the website based on three dimensions, namely: usability, information quality and interaction service. Data were collected through questionnaires filled out by 100 Politeknik Negeri Medan students. This research is a descriptive research with a quantitative approach. The results of the study concluded that usability and the information quality were in the good category. However, more improvements need to be made so that the website assessment becomes very good. What can be done is to fill in some information related to the study program that is still vacant and to update the information more intensely. Meanwhile, in terms of service interaction, it is still in the sufficient category because respondents several times still experience trouble when accessing the Polmed website. Another weakness is that there is no communication space on the website such as a chat column, suggestion box and criticism as a medium to communicate directly with institutions.
Gerakan Sadar Wisata Di Desa Wisata Sempajaya Sarah Rouli Tambunan; Rismawati; Jhon Sihar Manurung; Jamardua Haro
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 3 No. 2 (2022): Edisi November 2022
Publisher : Politeknik Negeri Medan

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Abstract

The concept of tourism awareness expects people to play the role of good hosts in their respective environments. In promoting tourism awareness, the Ministry of Tourism and Creative Economy will organize a tourism awareness campaign program in 65 tourism villages throughout 2022-2023. Compared to the number of tourist villages of 3416 villages, the number of tourist villages exposed to the campaign program is still minimal. Sempajaya Village, located in Berastagi district, Karo Regency, North Sumatra, is one of the tourist villages registered with the Ministry of Tourism and Creative Economy. This village has tourism potential, such as cultural tourism, nature tourism, and agrotourism. Although the tourism potential is significant, the knowledge of the people of Sempajaya village about tourism is still low, so the existing tourism potential cannot be developed properly. The community is also considered less friendly, and minimal in maintaining cleanliness. In response to this condition, the Polmed service team initiated to increase tourism awareness of the people of Sempajaya Village through tourism awareness training Sapta Pesona training, CHSE (Clean, Health, Safety, Environment), and excellent service. Furthermore, billboards will also be made containing messages of sapta pesona and flower plants to support the beauty of the village as part of sapta pesona. Konsep sadar wisata mengharapkan masyarakat untuk berperan sebagai tuan rumah yang baik di lingkungannya masing-masing. Dalam menggalakkan sadar wisata, Kemenparekraf menyelenggarakan program kampanye sadar wisata di 65 desa wisata sepanjang tahun 2022-2023. Jika dibandingkan dengan jumlah desa wisata sebesar 3416 desa, maka jumlah desa wisata yang terpapar program kampanye masih sangat sedikit. Desa Sempajaya yang terletak di kecamatan Berastagi, Kabupaten Karo Sumatera Utara merupakan salah satu desa wisata yang terdaftar di Kemenparekraf, Desa ini memiliki potensi wisata seperti wisata budaya, wisata alam dan agrowisata. Walaupun potensi pariwisatanya besar, tingkat pengetahuan masyarakat desa Sempajaya akan pariwisata masih rendah sehingga potensi pariwisata yang ada belum dapat dikembangkan dengan baik. Masyarakat juga dianggap kurang ramah, minim dalam menjaga kebersihan. Merespon kondisi ini, tim pengabdian Polmed beriniasi untuk meningkatkan sadar wisata masyarakat Desa Sempajaya melalui pelatihan sadar wisata yaitu: pelatihan Sapta Pesona, CHSE ( Clean, Health, Safety, Environment ), dan pelayanan prima. Lebih lanjut juga akan dibuatkan baliho berisi pesan sapta pesona dan tanaman bunga untuk mendukung keasrian desa sebagai bagian sapta pesona.
Pengembangan Usaha Jasa Ransoe Konveksi Melalui Inovasi Dan Kreatifitas Penciptaan Produk Berbasis Customer Needs Sarah Rouli Tambunan; Rismawati Rismawati; Enda Yunita Surbakti; Jamardua Haro
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 4 No. 2 (2023): Edisi November 2023
Publisher : Politeknik Negeri Medan

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Abstract

The conveyance service business is a dynamic industry where there are changing trends every year. This is what underlies Ransoe Konveksi's efforts to develop its production, especially to expand market share. However, the lack of specific skills of the employees has hampered the plan to make the latest products that are actually in great demand by the community. Therefore, the Polmed Service Team took the initiative to provide training to Ransoe Konveksi employees who would later be guided by professionals in their fields. If the employees' abilities are qualified to create new products that are in demand by the community, the convection services will be increasingly recognized by many people and will increase income.
Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pengunjung pada Event Deliland Festival 2023 Sela Bertina Vera Elmi Damanik; Sarah Rouli Tambunan
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1700

Abstract

The increase in the number of music festival events in the city of Medan is a phenomenon in this study. To provide satisfaction to visitors, there are several factors, one of which is the quality of service and facilities. The purpose of this study was to determine the effect of Service Quality and Facilities on Visitor Satisfaction at the 2023 Deliland Festival event. The population of this study totaled 19,694 visitors, and the sample used was 100 respondents (slovin). The data used in this research comes from field studies and literature studies in the form of primary and secondary data. This study uses quantitative research methods with descriptive research types which include validity test, reliability test, classic assumption test, hypothesis testing (t test, F test, and analysis coefficient of determination test (R2). The results of the test of the coefficient of determination (R2) show that the variable Quality of Service and Facilities affects Visitor Satisfaction by 74.8% and the remaining 25.2% are influenced by other variables not examined in this study.
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan pada PT PLN (PERSERO) UPDL Tuntungan, Medan M. Risky Kudadiri; Safaruddin Safaruddin; Desri Wiana; Dewi Comala Sari; Sarah Rouli Tambunan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2485

Abstract

Employee performance is the result of work given to the company as a form of contribution from each employee in the process of achieving company goals both in the short and long term. In order for employees to work with high productivity, effective, efficient, and targeted motivation and work discipline are needed so that they will produce positive performance so that employee work performance increases. This study aims to determine the effect of motivation and work discipline on employee performance. The research method used is a quantitative method and the research location is at PT PLN (Persero) UPDL Tuntungan, Medan. The population in this study were employees working at PT PLN (Persero) UPDL Tuntungan, Medan, totaling 58 people and all of them were sampled using a sampling technique, namely the Sensu/Saturated Sampling technique. Data collection techniques used include interviews, observations and questionnaires. The data analysis method in this study is validity testing, reliability testing, classical assumption testing, multiple linear regression and hypothesis testing. The data processing technique uses IBM SPSS 27 Statistics. Based on the results of partial research from the two independent variables that most influence employee performance is the work motivation variable. Simultaneously explains that motivation and work discipline have a positive and significant influence on employee performance at PT PLN (Persero) UPDL Tuntungan, Medan. The results of the determination test show that motivation and work discipline have an influence on employee performance at PT PLN (Persero) UPDL Tuntungan, Medan by 65.6% and the remaining 34.4% is influenced by other factors outside the research.
PENGARUH IKLAN INTERNET TERHADAP KEPUTUSAN PEMBELIAN OREO BLACKPINK (STUDI KASUS MAHASISWA DI KOTA MEDAN) Manalu, Anjelia; Sembiring, Erich Cristian Sembiring; Tambunan, Sarah Rouli
Majalah Iptek Politeknik Negeri Medan Polimedia Vol. 26 No. 02 (2023): Edisi Mei
Publisher : Politeknik Negeri Medan

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Abstract

Fakta dilapangan menunjukkan bahwa Oreo Blackpink banyak diburu oleh konsumen sejak iklan Oreo Blackpink diluncurkan di media sosial dan tidak membutuhkan waktu lama untuk menghabiskan stok produk Oreo Blackpink. PT Mondelez Indonesia menggunakan iklan internet dalam mempromosikan Oreo Blackpink, seperti di YouTube, Instagram dan Facebook. Adapun tujuan dari penelitian ini adalah untuk mengetahui pengaruh iklan internet terhadap keputusan pembelian Oreo Blackpink di kalangan mahasiswa di kota Medan. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah metode kuesioner dan menggunakan skala likert. Adapun jumlah responden terdiri dari 100 orang yang didapat dari rumus lemeshow, yakni mahasiswa di kota Medan yang mengetahui Oreo Blackpink, pernah membeli Oreo Blackpink, dan pernah melihat iklan Oreo Blackpink di media sosial. Metode pengambilan sampel yang digunakan adalah accidental sampling. Metode analisis yang digunakan adalah analisis regresi sederhana dengan pengujian hipotesis menggunakan program SPSS 25. Pada penelitian ini menggunakan data primer dan sekunder. Adapun variabel independen adalah iklan internet dan variabel dependen adalah keputusan pembelian. Hasil perhitungan regresi sederhana, diperoleh Y = 3,112 + 0,449X + e, menjelaskan bahwa variabel bebas iklan internet berpengaruh positif terhadap variabel terikat keputusan pembelian.
Pengaruh Citra Merek dan Kualitas Produk Sunscreen Azarine terhadap Kepuasan dan Loyalitas Konsumen Rika Fadhila; Efni Siregar; Desri Wiana; Sarah Rouli Tambunan; Vivianti Novita
Jurnal Riset Ekonomi dan Akuntansi Vol. 2 No. 4 (2024): December: JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v2i4.2631

Abstract

Skincare is a skin care product that has the benefit of maintaining healthy skin and treating various skin problems. Most people in Indonesia consider skincare to be a very important need, this is proven by the significant growth in skincare sales every year. One type of skincare that is popular is sunscreen. One of the local sunscreen brands that is widely used is Azarine. Azarine is a local Indonesian brand that focuses on skin care and body care which was founded in 2002. Azarine was founded by PT. Wahana Cosmetics Indonesia. This research aims to examine the direct and indirect influence of brand image and product quality of Azarine sunscreen on consumer satisfaction and loyalty in a case study of students majoring in Business Administration, Medan State Polytechnic. The research method used in this research is a quantitative method with non-probability sampling techniques. The data sources used are primary data obtained from questionnaires and secondary data obtained from the results of literature studies. The analysis approach used is Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The theory used in this research is the theory of brand image, product quality, consumer satisfaction, and consumer loyalty.
Co-Authors Asmara, Sulthan Jiyad Muqsith Desmon Gunadi Siagian Dewi Comala Sari Edi Putra Berutu Efni Siregar Enda Yunita Surbakti Gulo, Elman Kasih Hasibuan, Annalisa Sonaria Jamardua Haro Jhon Sihar Manurung John Sihar Manurung M. Risky Kudadiri Manalu, Anjelia Melinda Pratiwi Nadya Tasya Rawi Nursiah Mustari Rahma, An Nisa Dian Rawi, Nadya Tasya Rika Fadhila Rismawati Rismawati Rismawati Rismawati Rismawati Rizqiana, Dyah Seruni RR. Ella Evrita Hestiandari Safaruddin Sela Bertina Vera Elmi Damanik Sembiring, Erich Cristian Sembiring Sembiring, Putri Sosanti Tarigan, Mila Delvana Vivianti Novita Wiana, Desri