Articles
<![CDATA[Peran Kemasan Snack dalam Membangun Hubungan Emosional dengan Konsumen ]]>
<![CDATA[Tambunan, Sarah Rouli]]>
<![CDATA[ JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Vol 8, No 1 (2016): JUPIIS (Jurnal Pendidikan Ilmu Ilmu Sosial) JUNI ]]>
Publisher : <![CDATA[Universitas Negeri Medan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Kemasan disebut sebagai iklan yang terakhir yang dilihat sebelum konsumen memutuskan untuk membeli produk. Kemasan juga menjadi salah satu senjata komunikasi pemasaran untuk mengkomunikasikan identitas sebuah merek. Hal ini mendorong para produsen untuk merancang kemasan semenarik mungkin untuk mempengaruhi konsumen. Kemasan yang menarik adalah kemasan yang dapat membangun hubungan emosional dengan konsumen, sehingga perancangan kemasan saat ini bertumpu pada kreativitas dan inovasi. Penelitian ini bertujuan untuk melihat emosi apa yang dirasakan konsumen ketika melihat sebuah kemasan. Selain itu, struktur kemasan apa yang berperan dalam membangun emosi konsumen Metode penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data indepth interview (wawancara mendalam). Kemasan snack yang menjadi objek penelitian adalah kemasan yang menjadi nominasi dalam  Indonesia Best Consuming Packaging versi Majalah Mix Marketing Xtra. Adapun nominasinya adalah Lays, rasa Salmon Grilled, Kacang Mayasi, dan Veetoz rasa Keju. Hasil penelitian menunjukkan bahwa emosi tertarik (interest) yang ditandai dengan rasa ingin tahu(curiosity) merupakan hal yang muncul ketika informan melihat kemasan. Warna dan desain grafis merupakan salah satu struktur kemasan yang paling cepat dalam menarik perhatian konsumen sehingga mampu membangkitkan perasaan ingin tahu (curiosity) dan senang (happy) dalam diri informan. ]]>
<![CDATA[Minat Siswa Sekolah Menengah Kejuruan Memilih Program Studi Meeting, Incentive, Conference, Exhibition di Politeknik Negeri Medan ]]>
<![CDATA[Sarah Rouli Tambunan]]>
<![CDATA[ JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL Vol 12, No 1 (2020): JUPIIS (JURNAL PENDIDIKAN ILMU ILMU SOSIAL) JUNI ]]>
Publisher : <![CDATA[Universitas Negeri Medan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24114/jupiis.v12i1.15795
<![CDATA[This paper wants to explain whether vocational students in the field of tourism in Medan are aware of the MICE industry (Meeting, Incentive, Conference, Exhibition) and MICE study programs in Politeknik Negeri Medan (Polmed). Furthermore, how is the interest of tourism vocational school students in Medan before and after being given a stimulus. The research uses descriptive method with quantitative approach. Data collection was carried out through a survey technique using a questionnaire. The respondent is tourism vocational school student in class which is spread in 15 vocational schools in Medan. The results showed that from 150 respondents surveyed, only 52% knew about the MICE industry, even though MICE was related to tourism. Furthermore, only 32% of respondents are aware of the existence of the MICE study program in Polmed. The low knowledge of students about MICE Polmed study program, effect the low interest of respondents in choosing this study program that is only by 8%. However, increased interest was seen when respondents had received stimulus in the form of information about the MICE Polmed study program profile which was displayed using media: books and videos. From 8% of respondents who were initially interested in choosing the MICE Polmed study program, after being given a stimulus it increased to 73.66%.]]>
<![CDATA[Peran Kemasan Snack dalam Membangun Hubungan Emosional dengan Konsumen ]]>
<![CDATA[Sarah Rouli Tambunan]]>
<![CDATA[ JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL Vol 8, No 1 (2016): JUPIIS (Jurnal Pendidikan Ilmu Ilmu Sosial) JUNI ]]>
Publisher : <![CDATA[Universitas Negeri Medan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24114/jupiis.v8i1.5113
<![CDATA[Kemasan disebut sebagai iklan yang terakhir yang dilihat sebelum konsumen memutuskan untuk membeli produk. Kemasan juga menjadi salah satu senjata komunikasi pemasaran untuk mengkomunikasikan identitas sebuah merek. Hal ini mendorong para produsen untuk merancang kemasan semenarik mungkin untuk mempengaruhi konsumen. Kemasan yang menarik adalah kemasan yang dapat membangun hubungan emosional dengan konsumen, sehingga perancangan kemasan saat ini bertumpu pada kreativitas dan inovasi. Penelitian ini bertujuan untuk melihat emosi apa yang dirasakan konsumen ketika melihat sebuah kemasan. Selain itu, struktur kemasan apa yang berperan dalam membangun emosi konsumen Metode penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data indepth interview (wawancara mendalam). Kemasan snack yang menjadi objek penelitian adalah kemasan yang menjadi nominasi dalam Indonesia Best Consuming Packaging versi Majalah Mix Marketing Xtra. Adapun nominasinya adalah Lays, rasa Salmon Grilled, Kacang Mayasi, dan Veetoz rasa Keju. Hasil penelitian menunjukkan bahwa emosi tertarik (interest) yang ditandai dengan rasa ingin tahu(curiosity) merupakan hal yang muncul ketika informan melihat kemasan. Warna dan desain grafis merupakan salah satu struktur kemasan yang paling cepat dalam menarik perhatian konsumen sehingga mampu membangkitkan perasaan ingin tahu (curiosity) dan senang (happy) dalam diri informan.]]>
<![CDATA[Analisis Kualitas Website Politeknik Negeri Medan ]]>
<![CDATA[Sarah Rouli Tambunan]]>;
<![CDATA[Annalisa Sonaria Hasibuan]]>
<![CDATA[ Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 4, No 4 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), May ]]>
Publisher : <![CDATA[Mahesa Research Center ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (523.312 KB)
|
DOI: 10.34007/jehss.v4i4.1020
<![CDATA[This article aims to analyze the quality of Politeknik Negeri Medan (Polmed) website. The problem is focused on the quality of the website as a means of information for the public both internally and externally. In order to approach the problem, the WebQual theory reference is used which measures the quality of the website based on three dimensions, namely: usability, information quality and interaction service. Data were collected through questionnaires filled out by 100 Politeknik Negeri Medan students. This research is a descriptive research with a quantitative approach. The results of the study concluded that usability and the information quality were in the good category. However, more improvements need to be made so that the website assessment becomes very good. What can be done is to fill in some information related to the study program that is still vacant and to update the information more intensely. Meanwhile, in terms of service interaction, it is still in the sufficient category because respondents several times still experience trouble when accessing the Polmed website. Another weakness is that there is no communication space on the website such as a chat column, suggestion box and criticism as a medium to communicate directly with institutions.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pengunjung pada Event Deliland Festival 2023 ]]>
<![CDATA[Sela Bertina Vera Elmi Damanik]]>;
<![CDATA[Sarah Rouli Tambunan]]>
<![CDATA[ JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis (ITB) Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54066/jurma.v2i2.1700
<![CDATA[The increase in the number of music festival events in the city of Medan is a phenomenon in this study. To provide satisfaction to visitors, there are several factors, one of which is the quality of service and facilities. The purpose of this study was to determine the effect of Service Quality and Facilities on Visitor Satisfaction at the 2023 Deliland Festival event. The population of this study totaled 19,694 visitors, and the sample used was 100 respondents (slovin). The data used in this research comes from field studies and literature studies in the form of primary and secondary data. This study uses quantitative research methods with descriptive research types which include validity test, reliability test, classic assumption test, hypothesis testing (t test, F test, and analysis coefficient of determination test (R2). The results of the test of the coefficient of determination (R2) show that the variable Quality of Service and Facilities affects Visitor Satisfaction by 74.8% and the remaining 25.2% are influenced by other variables not examined in this study.]]>
<![CDATA[Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan pada PT PLN (PERSERO) UPDL Tuntungan, Medan ]]>
<![CDATA[M. Risky Kudadiri]]>;
<![CDATA[Safaruddin Safaruddin]]>;
<![CDATA[Desri Wiana]]>;
<![CDATA[Dewi Comala Sari]]>;
<![CDATA[Sarah Rouli Tambunan]]>
<![CDATA[ JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis (ITB) Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54066/jrime-itb.v2i4.2485
<![CDATA[Employee performance is the result of work given to the company as a form of contribution from each employee in the process of achieving company goals both in the short and long term. In order for employees to work with high productivity, effective, efficient, and targeted motivation and work discipline are needed so that they will produce positive performance so that employee work performance increases. This study aims to determine the effect of motivation and work discipline on employee performance. The research method used is a quantitative method and the research location is at PT PLN (Persero) UPDL Tuntungan, Medan. The population in this study were employees working at PT PLN (Persero) UPDL Tuntungan, Medan, totaling 58 people and all of them were sampled using a sampling technique, namely the Sensu/Saturated Sampling technique. Data collection techniques used include interviews, observations and questionnaires. The data analysis method in this study is validity testing, reliability testing, classical assumption testing, multiple linear regression and hypothesis testing. The data processing technique uses IBM SPSS 27 Statistics. Based on the results of partial research from the two independent variables that most influence employee performance is the work motivation variable. Simultaneously explains that motivation and work discipline have a positive and significant influence on employee performance at PT PLN (Persero) UPDL Tuntungan, Medan. The results of the determination test show that motivation and work discipline have an influence on employee performance at PT PLN (Persero) UPDL Tuntungan, Medan by 65.6% and the remaining 34.4% is influenced by other factors outside the research.]]>
<![CDATA[PENGARUH IKLAN INTERNET TERHADAP KEPUTUSAN PEMBELIAN OREO BLACKPINK (STUDI KASUS MAHASISWA DI KOTA MEDAN) ]]>
<![CDATA[Manalu, Anjelia]]>;
<![CDATA[Sembiring, Erich Cristian Sembiring]]>;
<![CDATA[Tambunan, Sarah Rouli]]>
<![CDATA[ Majalah Iptek Politeknik Negeri Medan Polimedia Vol. 26 No. 02 (2023): Edisi Mei ]]>
Publisher : <![CDATA[Politeknik Negeri Medan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Fakta dilapangan menunjukkan bahwa Oreo Blackpink banyak diburu oleh konsumen sejak iklan Oreo Blackpink diluncurkan di media sosial dan tidak membutuhkan waktu lama untuk menghabiskan stok produk Oreo Blackpink. PT Mondelez Indonesia menggunakan iklan internet dalam mempromosikan Oreo Blackpink, seperti di YouTube, Instagram dan Facebook. Adapun tujuan dari penelitian ini adalah untuk mengetahui pengaruh iklan internet terhadap keputusan pembelian Oreo Blackpink di kalangan mahasiswa di kota Medan. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah metode kuesioner dan menggunakan skala likert. Adapun jumlah responden terdiri dari 100 orang yang didapat dari rumus lemeshow, yakni mahasiswa di kota Medan yang mengetahui Oreo Blackpink, pernah membeli Oreo Blackpink, dan pernah melihat iklan Oreo Blackpink di media sosial. Metode pengambilan sampel yang digunakan adalah accidental sampling. Metode analisis yang digunakan adalah analisis regresi sederhana dengan pengujian hipotesis menggunakan program SPSS 25. Pada penelitian ini menggunakan data primer dan sekunder. Adapun variabel independen adalah iklan internet dan variabel dependen adalah keputusan pembelian. Hasil perhitungan regresi sederhana, diperoleh Y = 3,112 + 0,449X + e, menjelaskan bahwa variabel bebas iklan internet berpengaruh positif terhadap variabel terikat keputusan pembelian.]]>
<![CDATA[Pengaruh Citra Merek dan Kualitas Produk Sunscreen Azarine terhadap Kepuasan dan Loyalitas Konsumen ]]>
<![CDATA[Rika Fadhila]]>;
<![CDATA[Efni Siregar]]>;
<![CDATA[Desri Wiana]]>;
<![CDATA[Sarah Rouli Tambunan]]>;
<![CDATA[Vivianti Novita]]>
<![CDATA[ Jurnal Riset Ekonomi dan Akuntansi Vol. 2 No. 4 (2024): December: JURNAL RISET EKONOMI DAN AKUNTANSI ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis (ITB) Semarang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54066/jrea-itb.v2i4.2631
<![CDATA[Skincare is a skin care product that has the benefit of maintaining healthy skin and treating various skin problems. Most people in Indonesia consider skincare to be a very important need, this is proven by the significant growth in skincare sales every year. One type of skincare that is popular is sunscreen. One of the local sunscreen brands that is widely used is Azarine. Azarine is a local Indonesian brand that focuses on skin care and body care which was founded in 2002. Azarine was founded by PT. Wahana Cosmetics Indonesia. This research aims to examine the direct and indirect influence of brand image and product quality of Azarine sunscreen on consumer satisfaction and loyalty in a case study of students majoring in Business Administration, Medan State Polytechnic. The research method used in this research is a quantitative method with non-probability sampling techniques. The data sources used are primary data obtained from questionnaires and secondary data obtained from the results of literature studies. The analysis approach used is Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The theory used in this research is the theory of brand image, product quality, consumer satisfaction, and consumer loyalty.]]>
<![CDATA[Pengaruh Brand Image Dan Harga Terhadap Loyalitas Konsumen Kosmetik Emina Pada Remaja Wanita Di Kecamatan Medan Marelan ]]>
<![CDATA[Melinda Pratiwi]]>;
<![CDATA[Safaruddin]]>;
<![CDATA[Desri Wiana]]>;
<![CDATA[Nursiah Mustari]]>;
<![CDATA[Sarah Roulita Tambunan]]>
<![CDATA[ Journal of Management Specialists Vol. 2 No. 3 (2024): Journal of Management Specialists ]]>
Publisher : <![CDATA[Institute of Educational, Research, and Community Service ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap loyalitas konsumen kosmetik Emina pada remaja wanita di Kecamatan Medan Marelan berusia 15-19 Tahun. Pengambilan data dengan menyebar kuesioner kepada remaja wanita di Kota Medan berusia 15-19 Tahun. Jumlah populasi 94.183 orang dengan sampel sebanyak 100 responden dihitung dengan menggunakan rumus slovin, pengambilan sampel menggunakan teknik random sampling. Pengumpulan data melalui kuesioner dan studi pustaka sedangkan untuk menguji kualitas data dilakukan uji validitas dan uji reliabilitas. Untuk mengetahui pengaruh brand image dan harga terhadap loyalitas konsumen dilakukan uji regresi linear berganda. Hasil penelitian yang diperoleh bahwa brand image dan harga berpengaruh positif dan signifikan terhadap loyalitas konsumen kosmetik Emina pada remaja wanita di Kecamatan Medan Marelan berusia 15-19 Tahun. Pada penelitian ini harga yang berpengaruh dominan terhadap loyalitas konsumen.]]>
<![CDATA[Pengaruh Harga terhadap Keputusan Pembelian Produk Luxcrime ]]>
<![CDATA[Nadya Tasya Rawi]]>;
<![CDATA[Sarah Rouli Tambunan]]>;
<![CDATA[Desri Wiana]]>;
<![CDATA[Dewi Comala Sari]]>;
<![CDATA[Edi Putra Berutu]]>
<![CDATA[ Journal of Management and Creative Business Vol. 2 No. 4 (2024): Oktober : Journal of Management and Creative Business ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30640/jmcbus.v2i4.3301
<![CDATA[Luxcrime is a local cosmetic brand produced by PT Luxury Cantika Indonesia. Its flagship product is Luxcrime Two Way Cake which is a combination of powder and foundation rolled into one. Luxcrime Two Way Cake has achieved the highest sales, surpassing international brands. One of the factors that influence purchasing decisions is the price which is below one hundred thousand rupiah. This study aims to determine the effect of price on purchasing decisions for Luxcrime products among students in Medan city. The type of research used is quantitative research. The data collection technique used in this study was the questionnaire method and used a Likert scale. The research sample consisted of 100 respondents, namely students in Medan city who knew Luxcrime Two Way Cake products, had bought Luxcrime Two Way Cake, and had watched Luxcrime Two Way Cake reviews on Tasya Farasya's social media accounts. The sampling method used was accidental sampling. Data analysis was carried out by simple regression and hypothesis testing using the SPSS 23 program. The results of simple regression calculations explain that the independent variable price has a positive effect on the dependent variable of purchasing decisions. Then based on the results of hypothesis testing, it is proven that H1 is accepted.]]>
