Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Journal Analytica Islamica Journal of Innovative and Creativity
Blangi Intan Maharani
Politeknik Negeri Medan
Religion Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Internal Communication Strategy and Its Influence on Employee Engagement Poppy Wulandari; Blangi Intan Maharani; Yohana Yulianti Simbolon; Dwianita Dwianita; Ira Nur Dewita Siregar
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4813

Abstract

This study aims to analyze the influence of internal communication strategies on employee engagement and to identify the most effective communication approaches in enhancing employee involvement. The research employed a literature review method by examining journal articles, conference proceedings, and academic books published between 2019 and 2025. Literature sources were obtained from Google Scholar, Scopus, ResearchGate, and DOAJ, and were selected based on topic relevance, full-text availability, and alignment with the research focus. Data were analyzed using content analysis through thematic categorization. The findings indicate that internal communication strategies have a significant impact on employee engagement across three dimensions: cognitive, emotional, and behavioral. Three strategies were found to be the most effective: (1) digital channel–based communication that improves information access and accelerates feedback, (2) leadership-based communication that strengthens trust and emotional support, and (3) participatory two-way communication that fosters a sense of belonging and psychological ownership. Engagement formation occurs through role clarity, reinforced trust, and increased participation. In conclusion, internal communication serves as an organizational strategy that enhances employee motivation, loyalty, and contribution. Organizations must design communication patterns that are transparent, interactive, and participatory to optimize engagement.
ANALYSIS OF THE EFFECTIVENESS OF MEDIA AND COMMUNICATION CHANNELS OF THE NORTH SUMATRA TOURISM OFFICE IN PROMOTING THE "SUMUT TOURISM FESTIVAL 2024" EVENT FOR STUDENTS OF THE D-IV MICE STUDY PROGRAM AT THE MEDAN STATE POLYTECHNIC Putri Sosanti Sembiring; Dyah Seruni Rizqiana; Dwianita Dwianita; An Nisa Dian Rahma; Blangi Intan Maharani
Journal Analytica Islamica Vol 15, No 4 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i4.29335

Abstract

This research aims to analyze the effectiveness of the media and communication channels used by the North Sumatra Tourism Office in promoting the 2024 North Sumatra Tourism Festival event to students in the Diploma IV MICE Study Program at the Medan State Polytechnic. A quantitative descriptive approach was used, with 170 MICE students selected through random sampling. Data collection was conducted through a questionnaire with four main indicators: ease of access to promotional media, effectiveness of digital media in attracting young audiences, consistency of information across platforms, and suitability of communication channels to audience characteristics. Data were analyzed through validity, reliability, and descriptive frequency analysis. The results showed that the effectiveness of the North Sumatra Tourism Office's media and communication channels was categorized as good, with an overall average score of 3.87. Digital media such as Instagram, TikTok, and YouTube were considered the most effective because they were able to reach students quickly, engagingly, and interactively. This study concludes that the effectiveness of tourism public communication is determined not only by the content of the message, but also by the suitability of the media and delivery method to the behavior and needs of the audience.
Co-Authors An Nisa Dian Rahma Dwianita Dwianita Dyah Seruni Rizqiana Ira Nur Dewita Siregar Poppy Wulandari Putri Sosanti Sembiring Yohana Yulianti Simbolon