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All Journal Jurnal Abdimas Madani dan Lestari (JAMALI) Dialektika: Jurnal Ekonomi dan Ilmu Sosial ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Entrepreneurship and Small Business Research International Research Journal of Business Studies
Dewi Purnama Sari
Universitas Tidar
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Impact of Social Media Brand Community and Brand-Community Commitment on Customer Based Brand Equity Kurnia, Pepey Riawati; Aryani, Budi; Sari, Dewi Purnama
International Research Journal of Business Studies Vol. 18 No. 1 (2025): April - July 2025
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.18.1.27-41

Abstract

In green start-up business competition, the main challenge lies in focusing on social and environmental impacts. The purpose of this study is to describe the impact of Social Media Brand Community (SMBC) on Customer-Based Brand Equity (CBBE) mediated by Brand-Community Commitment. This quantitative study uses a purposive sampling technique and the respondents of this study are members of the green start-up brand community as many as 125 respondents, data research are tested and analyzed using PLS-SEM. The findings of this study reveal that the characteristics of SMBC (shared awareness, rituals and traditions, and moral responsibility) directly affect brand awareness, perceived quality, and brand loyalty which are elements of CBBE while brand-community commitment does not affect to CBBE. To improve CBBE, it is necessary to focus on strengthening the characteristics of the brand community. The implementation of brand community in Indonesian green start-up companies has a real impact on marketing performance, especially in growing brand awareness within the community.
FAST FASHION DAN KEBERLANJUTAN BISNIS: INTERVENSI STRATEGIS UNTUK INDUSTRI MELALUI CAUSAL LOOP DIAGRAM ANALYSIS Sari, Dewi Purnama; Pambudi, Ivan Agus Setiawan
ANALISIS Vol. 15 No. 02 (2025): ANALISIS VOL. 15 NO. 02 TAHUN 2025
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v15i02.6480

Abstract

The fast fashion industry has rapidly grown into a dominant business model in the global apparel sector, driven by consumer demand for affordable and trend-oriented clothing. However, the widespread adoption of this model has raised significant environmental, social, and economic concerns. This article aims to analyze the fast fashion industry phenomenon as a systemic issue using secondary data and a systems thinking approach through a causal loop diagram. The findings reveal the industry’s substantial contribution to climate change, water pollution, microplastic waste, and labor exploitation. Key actors include the government, the fast fashion textile industry, consumers, models, influencers, workers, and investors, each with distinct mental models. By identifying leverage points, the study concludes that digital technology–based intervention strategies can be implemented to support behavioral transformation among consumers and business actors, including MSMEs in the sustainable fashion sector.
Human Resource Innovation for Economic Inclusion: A Dual-Method Review on Global Trends and Gaps Ratnawati, Shinta; Sari, Dewi Purnama; Atmaja, Hanung Eka; Anggraeni, Dewi; Khoirunnisa, Alya Najla
Entrepreneurship and Small Business Research Vol. 3 No. 3 (2024): Entrepreneurship and Small Business Research (December 2024 - March 2025)
Publisher : Publication Division of International Ecsis Association

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Abstract

Human resource (HR) innovation has emerged as a critical lever for advancing economic inclusion in increasingly digital and unequal labor markets. However, existing scholarship remains conceptually fragmented and weakly integrated across theoretical and contextual domains. This study provides a comprehensive synthesis of global research on HR innovation for economic inclusion by employing a dual-method approach that combines bibliometric analysis and a systematic literature review (SLR). A dual-method review was employed, combining bibliometric analysis and a systematic literature review (SLR). The dataset consists of 220 peer-reviewed articles indexed in Scopus and published between 2020 and 2024. Bibliometric techniques were used to map publication trends, influential authors, institutions, and journals, while the SLR identified thematic patterns and conceptual linkages. The analysis reveals four dominant research clusters: (1) inclusive skills development and workforce upskilling, (2) diversity-oriented HR strategies, (3) digital inclusion in HR systems, and (4) HR contributions to social resilience among vulnerable communities. Despite growing scholarly attention, the literature remains fragmented and weakly connected to macro-level equity and inclusion strategies. The study provides a consolidated knowledge base and proposes a future research agenda to strengthen theoretical integration and policy relevance in inclusive HR innovation. This research offers an integrative global synthesis of HR innovation for economic inclusion by combining bibliometric mapping and SLR, highlighting underexplored theoretical and practical gaps in the field.
Model Pendampingan UMKM Berbasis Analisis Perilaku untuk Pencegahan Food Waste: Pilot Project pada Jiji Kopitiam Semarang: Indonesia Sari, Dewi Purnama; Wahyudan, Mohamad Bayu; Pradipta, Audrey; Kho, Herry Fernandes; Setyono, Hilda Fazira; Hermawanputri, Sarasifa Mashia; Nurdiyana, Kartika Ratih
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 08, Issue 1, Maret 2026
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol8.iss1.art15

Abstract

Food waste is a significant challenge for culinary MSMEs due to weak raw material management and the absence of standardized operational procedures. This community service initiative aims to strengthen raw material management capacity to prevent overstock in the MSME pilot project, Jiji Kopitiam. The method consists of three stages: first, system analysis and intervention planning, which include problem identification and intervention design; second, program implementation; and third, the development of a sustainability plan. Root-cause analysis was conducted using a Fishbone diagram, while behavioral identification referred to the COM-B model to determine the behavioral change requirements. Intervention planning was developed using the Theory of Change and behavioural change identification to ensure that all activities followed a logical pathway toward the expected outcomes. The interventions included educational workshops, storage-layout simulations, the development of simplified SOPs, the strengthening of stock recording practices, and public educational campaigns. The results of the mentoring process indicate an improved understanding of raw material management among MSMEs, the adoption of labeling and reorganized storage practices, and increased awareness of systematic stock recording. The formulation of a sustainability plan further enhanced the likelihood of maintaining these improved practices. Overall, this mentoring program successfully fostered initial behavioral changes relevant to reducing food waste in culinary MSMEs.  
Peran Moderasi Pengalaman Layanan BPJS dalam Hubungan antara Kelompok Referensi dan Niat Pembelian Telemedisin Dewi Purnama Sari; Silvi Nur Rohma; Yesica Apriliana Paska
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 11 No 1 (2026): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v11i1.9145

Abstract

This study examines the influence of reference groups on telemedicine purchase intention among BPJS Kesehatan participants in Indonesia, with BPJS service experience as a moderating variable. Data from 105 respondents were analyzed using PLS-SEM via SmartPLS 4.0, with sample adequacy confirmed through G*Power analysis (power = 0.81). Results show that value-expressive influence significantly and positively affects telemedicine purchase intention, while informational and utilitarian influences show no significant direct effects. Notably, BPJS service experience significantly and negatively moderates the relationship between value-expressive influence and purchase intention, indicating that greater service dissatisfaction weakens identity-based social motivations rather than strengthening them. This finding extends the Push-Pull-Mooring framework by revealing that severe institutional dissatisfaction suppresses rather than amplifies value-expressive influence. The study highlights the contextual role of public healthcare experience in digital health adoption decisions.
ANALYSIS OF THE EFFECT OF ESG ON THE FINANCIAL PERFORMANCE OF PUBLIC COMPANIES ON THE INDONESIA STOCK EXCHANGE 2018-2022 Silvi Nur Rohma; Dewi Purnama Sari; Yesica Apriliana Paska; Nabila Rizki Amalia
ANALISIS Vol. 16 No. 01 (2026): ANALISIS VOLUME 16 NO. 01 TAHUN 2026
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v16i01.7657

Abstract

The purpose of this research is to examine how Environmental, Social, and Governance (ESG) disclosure affects business financial performance. This study examines financial performance using Return on Assets (ROA) data. Thomson Reuters provides ESG score data. The study population consists of companies listed on the Indonesia Stock Exchange with complete ESG data from 2018 to 2022. The sample was selected using a purposive sampling strategy, and hypothesis testing was conducted using multiple linear regression analysis. The final sample size for this study was 38 companies, based on the selection criteria. The findings indicate that ESG disclosure has a beneficial and significant impact on corporate financial performance. When considered individually, each ESG pillar (environmental, social, and governance) has a significant impact on ROA. This study suggests that promoting environmental responsibility, social responsibility, and effective corporate governance can improve financial performance. Furthermore, the study shows that ESG has a stronger impact on ROA in larger organizations
Co-Authors Aryani, Budi Dewi ANGGRAENI Hanung Eka Atmaja Hermawanputri, Sarasifa Mashia Kho, Herry Fernandes Khoirunnisa, Alya Najla Nabila Rizki Amalia Nurdiyana, Kartika Ratih Pambudi, Ivan Agus Setiawan Pepey Riawati Kurnia Pradipta, Audrey Setyono, Hilda Fazira Shinta Ratnawati Silvi Nur Rohma Wahyudan, Mohamad Bayu