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All Journal Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS)
Iksan Yusuf, Laode Muhammad
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Humanities Environmental Science Public Health Social Sciences

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INOVASI SEDERHANA, DAMPAK MAKSIMAL: PENGUATAN IDENTITAS USAHA DAN DIGITALISASI PEMBAYARAN PADA SALAH SATU UMKM KULINER DI JALAN RAPPOCINI RAYA Andriani, Shadry; Regina; Abdur-Rabb, Ahmad Faqhruddin; Iksan Yusuf, Laode Muhammad; Parawansa, Ayu Kartini
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 5 No. 1 (2026): Artikel Pengabdian bulan April-Juni 2026
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sikemas.v5i1.4047

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy but still face limitations in strengthening business identity and utilizing digital technology, especially in payment systems. This study aims to analyze the implementation of simple innovations through strengthening business identity and payment digitalization in a culinary MSME located on Rappocini Raya Street. The research uses a qualitative approach with observation, interviews, and documentation techniques. The results show that strengthening business identity through banners, logos, price lists, and product stickers increases visibility and customer attraction. Furthermore, the implementation of QRIS digital payment systems improves transaction efficiency and expands market reach. These simple innovations have proven to provide a real impact on improving business competitiveness.
Co-Authors Ahmad Faqhruddin Abdur-Rabb Ayu Kartini Parawansa Regina Shadry Andriani