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Niat Berpindah Nasabah yang Termigrasi Paksa ke Bank Syariah Indonesia Berliana Fajar Nur Endah Sari; Hendy Mustiko Aji
Jurnal Manajerial Vol 10 No 01 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i1.4546

Abstract

Background – The merger that was done by BUMN Islamic Banks in Indonesia to form Bank Syariah Indonesia (BSI) has forced the customers to switch to the new system. This switch may create resistance. As this phenomenon is still new, therefore, there are still very limited studies that investigate it. Aim – This study is aimed to investigate factors that influence customer switching intention to Bank Syariah Indonesia (BSI). Design / Methodology / Approach – This study collected 106 respondents and the data is analyzed using PLS-SEM. The purposive sampling technique is chosen by creating criteria for the sample, such as ex-Bank Syariah Mandiri, BRI Syariah, and BNI Syariah customers who are forcedly switched to Bank Syariah Indonesia (BSI). Findings – This study shows that trust has a significant effect on satisfaction, but it does not influence switching intention. Satisfaction is significantly influenced by service quality, but it has a negative effect on switching intention. Interestingly, service quality also does not influence switching intention. Conclusion - This study concludes that customer switching intentions are significantly influenced by customer satisfaction, but not by trust and service quality. Research Implication – The findings of this study are expected to be used by Bank Syariah Indonesia (BSI) managers in designing a customer loyalty program. So that, the customers who are forcedly switched can stay. Limitations – Most of the respondents in this study are from Java Island. This unbalanced proportion might affect the validity of the findings.
Anteseden dari Niat Menggunakan TikTok: Studi Kasus Pada Muslim Gen Z di Indonesia Viranti, Dinda Nuur; Aji, Hendy Mustiko
Jurnal Manajemen dan Usahawan Indonesia Vol. 45, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kesenangan, persepsi manfaat, dan persepsi kemudahan penggunaan terhadap niat menggunakan aplikasi TikTok. Penelitian ini meng- gunakan pendekatan kuantitatif dengan metode pengumpulan data melalui kuesioner online dan di- tentukan dengan menggunakan metode non probability purposive sampling. Data didapatkan den- gan cara menyebar kuesioner secara online kepada 250 responden Muslim Generasi Z yang belum pernah menggunakan aplikasi TikTok. Hasil penelitian ini menunjukkan bahwa persepsi kemudahan penggunaan dan persepsi manfaat tidak berpengaruh terhadap niat menggunakan aplikasi TikTok, namun persepsi kesenangan konten TikTok berpengaruh positif dan signifikan terhadap persepsi manfaat, persepsi kemudahan penggunaan dan niat menggunakan aplikasi TikTok. Hasil temuan ini dapat digunakan sebagai referensi penelitian selanjutnya. Teori utama dalam penelitian ini meng- gunakan Technology Acceptance Model (TAM) yang digunakan untuk menjelaskan hubungan antara persepsi kesenangan, persepsi manfaat, persepsi kemudahan penggunaan dan niat menggunakan. Keterbatasan pada penelitian ini adalah variabel niat menggunakan aplikasi TikTok yang menun- jukkan bahwa skor R-Squarenya sebesar 0,488 atau 48,8% sehingga variabel tersebut masih belum dijelaskan dengan baik dan cukup oleh variabel antesedennya. Penelitian ini berkontribusi kepada literatur pada topik penggunaan media sosial dengan mempertimbangkan variabel persepsi kes- enangan, persepsi manfaat dan kemudahan dalam mempengaruhi niat menggunakan TikTok.
Determinants of Intention to Purchase a Controversial Halal Cosmetic: The Role of Perceived Expertise Aisyah, Siti; Aji, Hendy Mustiko
IJIBE (International Journal of Islamic Business Ethics) Vol 8, No 2 (2023): September 2023
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.8.2.94-112

Abstract

This study investigates the link between perceived expertise, perceived risk, attitude, and purchase intention regarding a controversial halal cosmetic product. This study collected data from 128 Muslim participants who follow influencers discussing potential risks of a specific halal cosmetic brand on Instagram. A PLS-SEM approach was used to analyze the research model. This study revealed that perceived expertise and attitudes have a significant impact on the intention to purchase a controversial halal cosmetic. Interestingly, this study observed no significant connection between perceived risk and attitude or purchase intention. This suggests that when it comes to buying controversial halal cosmetics, consumers may not view perceived risk as a crucial factor. Instead, they seem to be more influenced by expert opinions. This study adds to the existing literature by exploring factors that influence the intention to purchase controversial halal cosmetics.