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All Journal Jurnal Siasat Bisnis IJIBE (International Journal of Islamic Business Ethics) Jurnal Ekonomi & Keuangan Islam Proceeding of Conference on Islamic Management, Accounting, and Economics Jurnal Manajerial Journal of Islamic Monetary Economics and Finance ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Communications in Humanities and Social Sciences The South East Asian Journal of Management Jurnal Manajemen dan Usahawan Indonesia
Aji, Hendy Mustiko
Universitas Islam Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Determinants of Intention to Purchase a Controversial Halal Cosmetic: The Role of Perceived Expertise Aisyah, Siti; Aji, Hendy Mustiko
IJIBE (International Journal of Islamic Business Ethics) Vol 8, No 2 (2023): September 2023
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.8.2.94-112

Abstract

This study investigates the link between perceived expertise, perceived risk, attitude, and purchase intention regarding a controversial halal cosmetic product. This study collected data from 128 Muslim participants who follow influencers discussing potential risks of a specific halal cosmetic brand on Instagram. A PLS-SEM approach was used to analyze the research model. This study revealed that perceived expertise and attitudes have a significant impact on the intention to purchase a controversial halal cosmetic. Interestingly, this study observed no significant connection between perceived risk and attitude or purchase intention. This suggests that when it comes to buying controversial halal cosmetics, consumers may not view perceived risk as a crucial factor. Instead, they seem to be more influenced by expert opinions. This study adds to the existing literature by exploring factors that influence the intention to purchase controversial halal cosmetics.
Factors affecting the purchase intention of non-certified halal Korean instant noodles Rahmawati, Alissa Aulina; Aji, Hendy Mustiko
Asian Journal of Islamic Management (AJIM) VOLUME 4 ISSUE 2, 2022
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol4.iss2.art2

Abstract

Purpose – This study aims to determine what factors encourage Muslim consumers to purchase non-halal MUI-certified instant noodles. Methodology – The sample for this study is selected using a purposive sampling technique with the criteria of Muslim respondents who never purchased non-halal MUI-certified instant noodles. This study collected 114 usable responses for further analysis. All data were analyzed using the PLS-SEM method. Finding – The results indicated that product knowledge has an effect on halal product awareness and intention to purchase non-halal MUI-certified Korean instant noodles. Intrinsic religiosity value does not affect halal product awareness, but halal product awareness significantly affects the intention to purchase non-halal MUI-certified Korean instant noodles. Finally, halal product knowledge positively links the purchase intention of non-halal MUI-certified Korean instant noodles. Implications – The results of this study are expected to help supermarkets, distributors, and the government to improve the supervision of products, especially Korean instant noodle products that do not yet have an MUI halal certificate.Originality – Studies that investigated intrinsic religiosity, halal product awareness, and knowledge toward purchase intention have been previously performed. However, the results are inconclusive. Besides, such studies in non-halal-certified Korean noodles are scarce. This study contributes to the literature by re-investigating these relationship in the context of non-halal-certified Korean noodles in Indonesia.
Understanding Buy-Now-Pay-Later Adoption in the Muslim Market: Do Religious-Based Ethics Matter? Sutikno, Bayu; Aji, Hendy Mustiko
The South East Asian Journal of Management Vol. 18, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study aims to investigate the relationship between religious-based ethics and trust in the Buy-Now-Pay-Later system on its adoption among Muslim consumers in Indonesia. Further, it examines the moderating role of perceived BNPL benefits. Design/Methodology/Approach: 448 usable responses were collected for this study. Partial least squares structural equation modelling (PLS-SEM) was used to test the research model, encompassing mediation and moderation analyses. Research Findings: This study reveals that the perceived riba risk exerts a negative influence on trust in the BNPL mechanism and its adoption within the Muslim market. However, the negative effect on the adoption of BNPL is significantly moderated by the perceived BNPL benefits and mediated by trust in the BNPL mechanism. This suggests that, while concerns about riba pose a barrier, highlighting the benefits and building trust in the BNPL mechanism can mitigate these concerns and encourage adoption. Theoretical Contribution/Originality: This study contributes to the literature by clarifying how perceived religious-based ethics influence the adoption of BNPL in Muslim markets. Managerial Implication in the South East Asian Context: By demonstrating a deep understanding of the religious-based ethics surrounding BNPL, providers, especially in the South East Asian region, can unlock significant growth potential and contribute positively to the inclusion of financial technology. Research Limitation & Implications: This study highlights the influence of religious-based ethics on consumer behaviour without investigating the dynamics between seeking novelty and feeling sinful (guilty). Future research should explore how Muslim consumers' curiosity and guilt affect the adoption of BNPL.
Co-Authors Abdul Qoyum Bayu Sutikno Berliana Fajar Nur Endah Sari Desny Sekartanti Putri Prabowo Ery Dwi Pantari Farah Qisthina Frideswidi Aufi Izra Berakon Kunti Saptasari Lu’liyatul Mutmainah Muhammad Farid Wajdi Prabowo, Desny Sekartanti Putri Rahmawati, Alissa Aulina Siti Aisyah Suwarsono Muhammad Viranti, Dinda Nuur