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p-Index From 2021 - 2026
0.444
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All Journal Abdi Masyarakat
Ahmad Ahmad
Akademi Bisnis Lombok
Humanities Education Energy Social Sciences Other

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Drivers, Challenges, and Impacts of Digital Transformation in the Creative Economy Muhammad Budi Utama; Fahrul Hudatil Atkiyan; Junaedi Junaedi; Andi Pranata; Ahmad Ahmad
Abdi Masyarakat Vol. 8 No. 1 (2026): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/m2s9jp26

Abstract

Digital transformation has significantly influenced the development of the creative economy in the digital era. This study aims to analyze the drivers, challenges, and impacts of digital transformation in the creative economy using a Systematic Literature Review (SLR) approach. Relevant articles published between 2019 and 2025 were collected from reputable academic databases and systematically analyzed. The findings indicate that technological advancement, changing consumer behavior, market competition, and government support are the main drivers of digital transformation in the creative economy. However, several challenges remain, including limited digital literacy, inadequate infrastructure, financial constraints, and data security issues. The study also reveals that digital transformation positively impacts innovation, operational efficiency, market expansion, and business competitiveness within the creative sector. Furthermore, successful digital transformation requires strong human resource capabilities, supportive policies, and sustainable digital ecosystems. This research contributes to the understanding of digital transformation in the creative economy and provides practical implications for policymakers and creative industry practitioners in developing effective digital transformation strategies.
Village Content Creator Training for Santong Village Youth Muhammad Mahfuz; Noni Antika Khairunnisah; Ahmad Ahmad; Irma Aliana Putri
Abdi Masyarakat Vol. 6 No. 2 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i2.7542

Abstract

Village Content Creator Training for Santong Village Youth aims to empower the younger generation through mastering digital skills in creating creative content. In the increasingly developing digital era, the ability to produce interesting and quality content has become an important skill for promoting local potential. This training covers fundamental aspects such as photography techniques, videography, content editing, and marketing strategies via social media. The implementation methods used consist of counseling, practical workshops, field simulations, and evaluation of feedback from participants. Training results showed significant improvements in participants' digital skills, with 80% of participants feeling more confident in creating content. Apart from that, participants succeeded in producing various types of content that reflected the unique culture and tourism potential of Santong Village. The formation of a local content creator community is also an important outcome of this training, which is expected to support collaboration and innovation in the future. Overall, this training makes a positive contribution to youth empowerment and local economic development through the use of digital technology.   
Co-Authors Andi Pranata Atkiyan, Fahrul Hudatil Irma Aliana Putri Junaedi Junaedi Khairunnisah, Noni Antika Muhammad Budi Utama Muhammad Mahfuz