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All Journal PENG: Jurnal Ekonomi dan Manajemen Indonesia Economic Journal
Rizal Mustofa
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance

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Peran Digital Marketing dan Harga Terhadap Keputusan Pembelian Batu Alam Rizal Mustofa; Halimah Zahrah
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9x5ees93

Abstract

The rapid development of information and communication technology has led to significant changes in marketing strategies, particularly through the implementation of digital marketing. Digital marketing enables companies to reach consumers more widely, quickly, and efficiently, and plays an important role in influencing purchasing decisions. This study aims to analyze the effect of digital marketing and price on consumer purchasing decisions of natural stone products at Jibalstones. This research employs a quantitative approach, with data collected through questionnaires distributed to Jibalstones consumers. The data were analyzed using multiple linear regression analysis to examine the influence of each variable. The results indicate that digital marketing has a positive and significant effect on purchasing decisions, suggesting that effective utilization of digital platforms can increase consumer interest and trust. In addition, price also has a significant effect on purchasing decisions, where consumers tend to choose products with competitive prices that are proportional to the quality offered. Simultaneously, digital marketing and price have a significant influence on consumer purchasing decisions. These findings are expected to provide insights for companies in formulating effective digital marketing strategies and appropriate pricing policies to enhance competitiveness and increase sales of natural stone products.
Implementasi Simulasi Ekspor Sebagai Media Pembelajaran Bisnis Internasional: Studi Kasus Produk Verward Fadlillah Ramadhan; Wildan Fathil Padil; Dava Indira Dandy; Rizal Mustofa; Noval Wijaya; Bilal Arfiansyah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Integrating Environmental Economics and Business Innovation f
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/0gnvca44

Abstract

This study aims to analyze the implementation of a simulated export of a local t-shirt brand, Verward, to Japan by Management students. The simulation was conducted as part of experiential learning in the International Business course. A descriptive qualitative approach with a case study method was employed. Data were collected through communication records, shipping documentation, and confirmation of product receipt from the buyer in Japan. The results indicate that students were able to execute the export process in a real-world setting, including product selection, cross-border communication, international delivery, and transaction finalization. Key challenges faced included time zone differences, buyer trust, and understanding export procedures. However, these obstacles were addressed through effective communication strategies and teamwork. This simulation provided practical insight into small-scale export processes and enhanced students' readiness to engage in global business activities. The study recommends integrating export simulations into international business education as a method of experiential learning.
Co-Authors Bilal Arfiansyah Dava Indira Dandy Fadlillah Ramadhan Halimah Zahrah Noval Wijaya Wildan Fathil Padil