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All Journal Petra International journal of Business Studies (IJBS) Journal of Social Science International Journal of Financial and Investment Studies SUBAKTYA, Unpar Community Service Journal Jurnal Riset Ekonomi, Manajemen, dan Bisnis
Maria Natalia Damayanti Maer
Petra Christian University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Assessing The Effects Of Product VS Country Image And Hedonic VS Utilitarian Messaging On Brand Attitude Maria Natalia Damayanti Maer; Ruth Tarigan; Indra Pratama; Feline Gozal
Journal Of Social Science (JoSS) Vol 3 No 3 (2024): JOSS : Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i2.286

Abstract

This study aims to analyze the most effective strategy to obtain the most favorable brand attitude when promoting a brand. It examines the effectiveness of a product or country image, as well as the hedonistic and utilitarian message towards the brand attitude of a product. This study also includes the moderating effect of brand sustainability to observe the effect of a good or bad sustainability image on the brand attitude of a product. This study uses an experimental approach using a fictitious Swiss chocolate brand with either a hedonistic or utilitarian-focused message, followed by a display of a country or product image, as well as a sustainability report using the Chocolate Scorecard as a template. The participants are then given a set of four bipolar items before and after the sustainability report to rate the brand attitude of the product. The results show a non-significant relationship between hedonistic and utilitarian messages towards brand attitude, while it shows a significant relationship between country and product image towards brand attitude. The results also show that a sustainable label shows a similar positive impact towards brand attitude, while a non-sustainable label has a more adverse impact on product image compared to country image.
The Effect of Green Country Image on Green Trust on Purchase Intention in the Case of Electric and Hybrid Cars in Indonesia Halim, Elaine Stacey; Talim, Anastasia; Tarigan, Ruth Srininta; Maer, Maria Natalia Damayanti
Jurnal Riset Ekonomi, Manajemen, dan Bisnis Vol. 2 No. 1 (2025): Mei 2025
Publisher : Universitas Kristen Petra dan Ikatan Sarjana Ekonomi Indonesia Cabang Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jremb.2.1.39-50

Abstract

This study investigates the influence of South Korea's green image on Indonesian consumers' trust and purchase intentions regarding electric and hybrid vehicles among Indonesian consumers. As global environmental concerns intensify, understanding how perceptions of a country's environmental commitment influence consumer behavior in the automotive sector is essential for promoting sustainable transportation solutions. This study fills a substantial void in current literature regarding the influence of South Korea's green image on Indonesian consumers, particularly considering Indonesia's escalating environmental challenges. Utilizing an online survey administered to Indonesian participants, the study employs PLS-SEM to investigate the relationships among green country image, green trust, and purchase intentions. The findings reveal that South Korea’s cognitive green image positively correlates purchase intentions, while its affective green image significantly impacts both trust and purchasing decisions. However, the study also finds that affective dimensions do not directly translate into purchase intentions, suggesting that emotional connections may be insufficient without corresponding cognitive evaluations. The results underscore the importance of a robust green country image in enhancing consumer trust and encouraging purchases of environmentally friendly vehicles. Consequently, marketers should strategically leverage both rational and emotional aspects of national image in their campaigns to effectively influence consumer attitudes and behaviors within Indonesia's automotive market. This research emphasizes the necessity for companies and policymakers to prioritize strong environmental commitments in their marketing strategies to foster sustainable transportation solutions.
EMPOWERING KLATEN BAMAGNAS COMMUNITY THROUGH DIGITAL MARKETING TRAINING Ricky; Tarigan, Ruth Srininta; Proboyo, Adelina; Maer, Maria Natalia Damayanti; Soetanto, Tessa
SUBAKTYA: UNPAR COMMUNITY SERVICE JOURNAL Vol. 2 No. 2 (2025): (DESEMBER 2025) SUBAKTYA: UNPAR Community Service Journal
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/sucsj.v2i2.9649.64-81

Abstract

To support the digital transformation program from the Ministry of Religious Af airs, BAMAGNAS in Klaten acknowledged the necessity of providing its members with the knowledge that is essential to thrive in the modern digital economy. This knowledge can be taught to their congregation afterwards, particularly in digital marketing, so that they can establish a successful and sustainable business in this digital era. This workshop aimed to teach participants about the significance of digital marketing, including online promotion, how to use promotional  media effectively, and how to create engaging content. The workshop taught participants how to use social media platforms like Shopee and Instagram and to produce visually appealing content. The training approaches used are presentations, interactive group discussions, and  practical activities for all participants. At the end of the training, results showed an improvement in participants' understanding of the  necessity of digital marketing and the creation of interesting promotional content.
The Influence of Organizational Citizenship Behavior on Employee Performance Through Job Satisfaction in PVC Production Ricky Lukito; Zeplin Jiwa Husada Tarigan; Maria Natalia Damayanti Maer
Jurnal Riset Ekonomi, Manajemen, dan Bisnis Vol. 3 No. 1 (2026): May 2026
Publisher : Universitas Kristen Petra dan Ikatan Sarjana Ekonomi Indonesia Cabang Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jremb.3.1.29-38

Abstract

This study aims to analyze the influence of Organizational Citizenship Behavior (OCB) on employee performance through job satisfaction in the PVC production department. The study used a quantitative, saturated sampling approach, so the entire population of 34 people was used as the sample. Primary data were collected through questionnaires and analyzed using Partial Least Squares (PLS). The results of the outer model evaluation showed that all indicators met the validity and reliability criteria. The results of the inner model showed R-square values of 0.587 for job satisfaction and 0.451 for employee performance, with a Q² value of 0.7733, indicating good predictive relevance. The results of the hypothesis test showed that OCB did not have a significant direct effect on employee performance. However, OCB had a positive and significant effect on job satisfaction, and job satisfaction had a positive and significant effect on employee performance. Job satisfaction was proven to mediate the effect of OCB on employee performance. These findings indicate that increasing OCB behavior does not necessarily directly improve performance, but can indirectly enhance performance by increasing employee job satisfaction.
The Impact of Information Technology Implementation on Firm Performance: The Mediating Roles of Supply Chain Collaboration, Innovation Capability, and Supply Chain Resilience Cecilia Antonive Chandra; Zeplin Jiwa Husada Tarigan; Maria Natalia Damayanti Maer
Petra International Journal of Business Studies Vol. 9 No. 1 (2026): JUNE 2026
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.9.1.87-99

Abstract

Information technology is important for companies in producing supply chain collaboration, innovation capability, and supply chain resilience. The company's ability to maintain continuity in information technology implementation can enhance its performance in manufacturing companies in East Java. Data collection was carried out on manufacturing companies in East Java using a survey method, targeting medium- and large-category companies with purposive sampling that have implemented information technology for at least 2 years. Respondents were permanent employees with at least 2 years of experience.  The analysis used is PLS-SEM, which met the goodness-of-fit requirements for the inner and outer models. The study found that implementing information technology positively affects supply chain collaboration, innovation capability, and supply chain resilience. Supply chain collaboration affects innovation capability and firm performance, but not directly supply chain resilience. The results of the study show that innovation capability positively affects supply chain resilience and company performance. The study's results also show that supply chain resilience improves company performance. Overall, the results of the study confirm that implementing integrated information technology strengthens collaboration in the supply chain, enhances innovation capabilities, and builds supply chain resilience, ultimately improving company performance. The results of the research contribute practically by providing insights for the management of companies seeking to sustainably develop information technology investments, strengthen collaboration with partners, and encourage organizational innovation to improve competitiveness and long-term performance.
THE INFLUENCE OF INFORMATION TECHNOLOGY USE ON DIGITAL PAYMENT USE WITH SOCIAL MEDIA COMMUNITY AS A MODERATING VARIABLE Maria Natalia Damayanti Maer
International Journal of Financial and Investment Studies (IJFIS) Vol 6 No 1 (2026): APRIL 2026
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijfis.6.1.11-19

Abstract

This study examines the influence of information technology use on digital payment use, with social media communities as a moderating variable. A quantitative approach was used with primary data collected from 202 Surabaya residents who had used mobile payments for shopping and participated in social media communities. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that information technology use has a positive relationship with digital payment use, although the effect is significant only at the 10% level. Social media communities have a stronger positive relationship with digital payment use. The interaction between information technology use and social media communities is also positive and significant at the 10% level, providing cautious support for the moderating effect. These findings suggest that the use of digital devices, internet access, service applications, and transaction information can support digital payment use, particularly when users also obtain information, recommendations, and assistance through social media communities. For businesses and service providers, technology development should therefore be supported by credible communication and community engagement. The study contributes to the discussion of digital payment use by showing that technological use and the social environment may work together in shaping user behavior.
Co-Authors Adelina Proboyo Cecilia Antonive Chandra Feline Gozal Halim, Elaine Stacey Indra Pratama Ricky Ricky Lukito Soetanto, Tessa Talim, Anastasia Tarigan, Ruth Srininta Zeplin Jiwa Husada Tarigan