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All Journal Calathu: Jurnal Ilmu Komunikasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Hanna Shasyi Martina
Universitas Negeri Jakarta
Languange, Linguistic, Communication & Media Social Sciences

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Kekerasan Komunikasi Verbal Dalam Bentuk Emosional Keluarga Pada Perilaku Anak Vera Wijayanti; Marisa Puspita Sary; Maulina Larasati Putri; Hanna Shasyi Martina; Hana Naf'atun Sholihah; Luthfi Khairullah
Calathu: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2025): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v7i2.6036

Abstract

Kekerasan komunikasi verbal dalam keluarga sering kali tidak disadari, namun memiliki dampak yang signifikan terhadap perkemangan perilaku anak. Penlitian ini menggunakan metode kualitatif yang bertujuan untuk memahami pengalaman anak yang mengalami Tindakan kekerasan komunikasi verbal dalam bentuk emosional dari anggota keluarganya. Data diperoleh melalui wawancara mendalam dengan empat informan yang memiliki latar belakang berbeda dan pernah mengalami bentuk kekerasan tersebut. Hasil penelitian ini menunjukkan bahwa kekerasan verbal seperti hinaan, bentakan, dan pelabelan negative berdampak pada munculnya perilaku agresif, sikap tertutup, ketidakpercayaan terhadap orang lain, serta kesulitan dalam membangun hubungan sosial. Penelitian ini menyimpulkan bahwa dibutuhkan edukasi mengenai pola komunikasi yang sehat dalam keluarga, penerapan pola asuh yang positif, serta dukungan menyeluruh guna mendorong perkembangan perilaku anak yang sehat.
Komodifikasi Nilai Toleransi dalam Fesyen Lokal: Analisis Wacana Kritis Norman Fairclough pada Kampanye Digital Aerostreet “Toleranshoes” Hanna Shasyi Martina; M. Fikri Akbar; Sandy Allifiansyah
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 4 (2026): November: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i4.1344

Abstract

Local fashion brands now do more than sell products; they also voice social values as part of their marketing strategy. Aerostreet's digital campaign "Toleranshoes," released during Independence Month and featuring interfaith figures, a national veteran, and a pledge to donate 100% of sales, reflects this trend. This study aims to analyze the commodification of the value of tolerance in the campaign using Norman Fairclough's three-dimensional critical discourse analysis. It employs a descriptive qualitative approach, with the advertising video and caption texts on Aerostreet's official YouTube Shorts and Instagram posts as the objects of study. Data were collected through screenshot and transcript documentation, observation of engagement metrics, and a literature study, and validated through source triangulation, whish compared the campaign’s video and captions with audience comments and media converage. The results show that, at the text level, tolerance is attached to the product through casual figurative language that shifts into patriotic rhetoric. At the discursive practice level, the campaign features a figure regarded as iconic among Generation Z and a soft-selling strategy that makes tolerance the main selling point. At the sociocultural practice level, the campaign can be read as responds to vulnerability to polarization by offering the product as a symbol of unity, so that Bhinneka Tunggal Ika becomes a popular commodity. These findings do not negate the value of the donation but show that national messages and commercial interests operate together. The study encourages audiences to be critical of value-laden campaigns and industry players to keep messages aligned with practice
Co-Authors Hana Naf'atun Sholihah Luthfi Khairullah M. Fikri Akbar Marisa Puspita Sary Putri, Maulina Larasati Sandy Allifiansyah Vera Wijayanti