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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Raflin Raflin
Sekolah Tinggi Ilmu Ekonomi Bima
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pemberdayaan UMKM Pelatihan Pembukuan dan Pemasaran Digital Peternakan Ayam Broiler 3 Bersaudara di Kota Bima Rosa Yulianti; Indra Juniawan; Umratunisa Umratunisa; Nursafrina Nursafrina; Gita Gutawa; M Riski Ramadan; Raflin Raflin
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n5gvpt60

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung pertumbuhan ekonomi masyarakat, termasuk pada sektor peternakan ayam broiler. Namun, UMKM Peternakan Ayam Broiler 3 Bersaudara di Kelurahan Jati Baru Timur, Kota Bima, masih menghadapi kendala dalam pengelolaan pembukuan usaha dan pemasaran digital. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan kemampuan pelaku usaha dalam menyusun pembukuan sederhana dan memanfaatkan media digital sebagai sarana pemasaran. Metode yang digunakan adalah action research melalui tahap persiapan, pelaksanaan, monitoring, dan evaluasi. Kegiatan meliputi survei, pelatihan pembukuan digital, pendampingan pembuatan logo dan media sosial, serta pelatihan strategi pemasaran digital menggunakan konsep Segmenting, Targeting, dan Positioning (STP). Hasil kegiatan menunjukkan peningkatan pemahaman pelaku usaha dalam pencatatan keuangan, pemisahan keuangan pribadi dan usaha, serta pemasaran digital, sehingga meningkatkan identitas, daya saing, dan keberlanjutan usaha.
Analisis Pengaruh Lokasi Strategis dan Kecepatan Pengiriman Terhadap Kepuasan Konsumen pada CV. Maju Muliya Farm Raflin Raflin; Muhajirin Muhajirin; Rosa Yuliati; Siti Asyitah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/85hzq922

Abstract

This study aims to analyze the effect of strategic location and delivery speed on customer satisfaction at CV. Maju Muliya Farm. The research employed a quantitative approach with a causal associative research design. The study population consisted of all customers of CV. Maju Muliya Farm in Pajo District, Dompu Regency, with a sample of 100 respondents selected using purposive sampling. Data were collected through a questionnaire using a five-point Likert scale and analyzed using IBM SPSS Statistics version 26, including validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, coefficient of determination, t-test, and F-test. The results indicate that strategic location has a positive and significant effect on customer satisfaction, with a t-value of 9.597 and a significance value of 0.000. Delivery speed also has a positive and significant effect on customer satisfaction, with a t-value of 4.157 and a significance value of 0.000. Simultaneously, strategic location and delivery speed have a significant effect on customer satisfaction, as indicated by an F-value of 57.228 and a significance value of 0.000. The coefficient of determination (R²) of 0.541 indicates that the two independent variables explain 54.1% of the variation in customer satisfaction, while the remaining 45.9% is influenced by other factors not examined in this study. Strategic location was found to be the most dominant variable affecting customer satisfaction.
Co-Authors Gita Gutawa Indra Juniawan M Riski Ramadan Muhajirin, Muhajirin Nursafrina Nursafrina Rosa Yulianti Rosa Yuliati Siti Asyitah Umratunisa Umratunisa