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All Journal Hikamatzu Journal of Multidisciplinary Research Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmu Sosial dan Humaniora Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Siti Asyitah
Sekolah Tinggi Ilmu Ekonomi Bima
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pengaruh Lingkungan Kerja Terhadap Kepuasan Kerja pada Dinas Koperasi, Perindustrian dan Perdagangan Kota Bima Fani Putra Bimantara; Jaenab Jaenab; Muhammad Yusuf; Siti Asyitah
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yf78x865

Abstract

This study aims to determine whether the work environment has a significant effect on employee job satisfaction at the Department of Cooperatives, Industry, and Trade of Bima City. This is an associative study. Purposive sampling was employed to select 40 respondents. A questionnaire utilizing a Likert scale served as the research instrument. Data analysis involved validity and reliability testing, as well as simple linear regression, with the data processed using SPSS version 21. The results indicate that the work environment has a significant effect on job satisfaction at the Department of Cooperatives, Industry, and Trade of Bima City.
Analisis Pengaruh Lokasi Strategis dan Kecepatan Pengiriman Terhadap Kepuasan Konsumen pada CV. Maju Muliya Farm Raflin Raflin; Muhajirin Muhajirin; Rosa Yuliati; Siti Asyitah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/85hzq922

Abstract

This study aims to analyze the effect of strategic location and delivery speed on customer satisfaction at CV. Maju Muliya Farm. The research employed a quantitative approach with a causal associative research design. The study population consisted of all customers of CV. Maju Muliya Farm in Pajo District, Dompu Regency, with a sample of 100 respondents selected using purposive sampling. Data were collected through a questionnaire using a five-point Likert scale and analyzed using IBM SPSS Statistics version 26, including validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, coefficient of determination, t-test, and F-test. The results indicate that strategic location has a positive and significant effect on customer satisfaction, with a t-value of 9.597 and a significance value of 0.000. Delivery speed also has a positive and significant effect on customer satisfaction, with a t-value of 4.157 and a significance value of 0.000. Simultaneously, strategic location and delivery speed have a significant effect on customer satisfaction, as indicated by an F-value of 57.228 and a significance value of 0.000. The coefficient of determination (R²) of 0.541 indicates that the two independent variables explain 54.1% of the variation in customer satisfaction, while the remaining 45.9% is influenced by other factors not examined in this study. Strategic location was found to be the most dominant variable affecting customer satisfaction.
Pemberdayaan Masyarakat Berbasis Event: Samili Fest Sebagai Model Promosi Potensi Lokal dan Penguatan Ekonomi Kreatif di Desa Samili Kabupaten Bima NTB Firmansyah Kusumayadi; Sri Ernawati; Firdaus Firdaus; Siti Asyitah; Fani Fitriani; Mawardin Mawardin
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4rypxt25

Abstract

Desa Samili Kabupaten Bima memiliki potensi lokal yang melimpah baik dari sektor pertanian sentral sayuran, UMKM pangan olahan, maupun modal sosial berupa kelembagaan desa yang aktif. Namun, tantangan utama yang dihadapi adalah rendahnya inovasi produk, keterbatasan pemasaran, dan minimnya pemanfaatan teknologi digital. Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk mengembangkan model pemberdayaan berbasis event melalui "Samili Fest" sebagai sarana promosi potensi lokal sekaligus penguatan ekonomi kreatif. Metode pelaksanaan meliputi tiga tahap: (1) persiapan dan pendampingan UMKM (packaging, branding, digital marketing), (2) pelaksanaan event yang mengintegrasikan pameran produk, pertunjukan seni budaya, dan lomba ekonomi kreatif, serta (3) evaluasi dan pembentukan Klaster Ekonomi Kreatif pasca event. Hasil kegiatan menunjukkan bahwa Samili Fest berhasil meningkatkan partisipasi masyarakat (partisipasi 16 UMKM lokal, 1000 lebih pengunjung), meningkatkan omzet UMKM hingga 90%, serta meningkatkan kapasitas pelaku usaha dalam hal pemasaran digital dan jejaring kemitraan. Hasilnya melalui pendekatan event berbasis partisipasi masyarakat efektif sebagai model promosi dan penguatan ekonomi kreatif yang berkelanjutan.
PENGARUH  INOVASI PRODUK DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA ABG GUMES KOTA BIMA Ovriyadin; Firdaus; Siti Asyitah
Hikamatzu | Journal of Multidisciplinary Vol. 2 No. 2 (2025): Multidisciplinary Approach
Publisher : Hikamatzu | Journal of Multidisciplinary

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research questions are 1) whether product innovation has a significant effect on purchasing decisions, 2) whether consumer satisfaction has a significant effect on purchasing decisions, and 3) whether product innovation and consumer satisfaction have a significant effect on purchasing decisions. This study aims to examine and determine the effect of product innovation on product purchasing decisions at ABG GUMES Bima City, and examine the effect of consumer satisfaction on purchasing decisions. Population is not known with certainty, therefore the sampling technique is done by purpusive sampling in determining the sample. The questionnaires that were successfully collected were 100 questionnaires. The results showed that there was a significant effect of product innovation on purchasing decisions. The variable of consumer satisfaction with purchasing decisions has no significant effect. Innovation must continue to be done to maintain product purchase decisions at ABG Gumes Bima City
Co-Authors Fani Fitriani Fani Putra Bimantara Firdaus Firdaus Firdaus Jaenab, Jaenab Mawardin Mawardin Muhajirin, Muhajirin Muhammad Yusuf Nuranisyah dan Firmansyah Kusumayadi Ovriyadin Raflin Raflin Rosa Yuliati Sri Ernawati