Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Gita Gutawa
Sekolah Tinggi Ilmu Ekonomi Bima
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Inkubasi UMKM Berbasis Potensi Lokal untuk Penguatan Ekonomi Masyarakat Desa Nipa Kecamatan Ambalawi Nurul Huda; Arif Rahman; Dewi Aprilia; Feri Irawan; Gita Gutawa; Dwi Juni Juniar; Nurfaijah Nurfaijah; Kiki Anggriani; Miftahul Tazqiah Auliya; Jaenab Jaenab; Aerlangga Aerlangga
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jr3w9g17

Abstract

Nipa Village, located in Ambalawi District, Bima Regency, West Nusa Tenggara, has strong local economic potential from fisheries and agriculture, including tuna, torani fish, corn, shallots, coconut, and rice. However, the potential of these commodities has not been fully optimized because most products are still sold in raw form, while micro, small, and medium enterprises (MSMEs) face limitations in product innovation, packaging, business management, and digital marketing. This community service program was designed as an MSME incubation activity to assist local business actors in transforming local resources into value-added products. The incubation process included needs assessment, entrepreneurial motivation, product diversification training, packaging innovation, business management assistance, digital marketing training, and monitoring and evaluation. The products developed through the program included tuna floss, tuna dim sum, tuna chili sauce, chocolate corn pudding, dried torani fish, fried shallots, virgin coconut oil, and packaged rice. The results indicate that MSME incubation strengthened participants' knowledge, production skills, packaging awareness, and readiness to market products both offline and online. This program demonstrates that village-based MSME incubation can become a strategic approach to improving household income and supporting sustainable local economic development in Nipa Village, Ambalawi District.
Pemberdayaan UMKM Pelatihan Pembukuan dan Pemasaran Digital Peternakan Ayam Broiler 3 Bersaudara di Kota Bima Rosa Yulianti; Indra Juniawan; Umratunisa Umratunisa; Nursafrina Nursafrina; Gita Gutawa; M Riski Ramadan; Raflin Raflin
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n5gvpt60

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung pertumbuhan ekonomi masyarakat, termasuk pada sektor peternakan ayam broiler. Namun, UMKM Peternakan Ayam Broiler 3 Bersaudara di Kelurahan Jati Baru Timur, Kota Bima, masih menghadapi kendala dalam pengelolaan pembukuan usaha dan pemasaran digital. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan kemampuan pelaku usaha dalam menyusun pembukuan sederhana dan memanfaatkan media digital sebagai sarana pemasaran. Metode yang digunakan adalah action research melalui tahap persiapan, pelaksanaan, monitoring, dan evaluasi. Kegiatan meliputi survei, pelatihan pembukuan digital, pendampingan pembuatan logo dan media sosial, serta pelatihan strategi pemasaran digital menggunakan konsep Segmenting, Targeting, dan Positioning (STP). Hasil kegiatan menunjukkan peningkatan pemahaman pelaku usaha dalam pencatatan keuangan, pemisahan keuangan pribadi dan usaha, serta pemasaran digital, sehingga meningkatkan identitas, daya saing, dan keberlanjutan usaha.
Co-Authors Aerlangga Aerlangga Arif Rahman Dewi Aprilia Dwi Juni Juniar Feri Irawan Indra Juniawan Jaenab, Jaenab Kiki Anggriani M Riski Ramadan Miftahul Tazqiah Auliya Nurfaijah Nurfaijah Nursafrina Nursafrina Raflin Raflin Rosa Yulianti Umratunisa Umratunisa