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All Journal ESEJ- ELEMENTARY SCHOOL AND EDUCATION JOURNAL Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh
Abdul Rohim
Universitas Pelita Bangsa
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Other

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Mendorong Daya Saing UMKM Melalui Inovasi Digital: Kajian Pada UMKM Nana Crunch di Kabupaten Bekasi Yayu Mardiyah; Siti Rahma Annuri; Abdul Rohim; Putri Dwi Rara Rengganis; Retno Purwani Setyaningrum
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol. 16 No. 1 (2026): Edisi Januari - Juni 2026
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v16i1.55

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam meningkatkan perekonomian masyarakat dan mendukung pertumbuhan ekonomi daerah. Penelitian ini bertujuan menganalisis bagaimana inovasi digital mendorong daya saing UMKM Nana Crunch di Kabupaten Bekasi. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis melalui reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial, pemasaran online, dan platform digital berdampak positif terhadap peningkatan penjualan, perluasan jangkauan pasar, serta penguatan hubungan dengan konsumen. Inovasi digital juga membantu Nana Crunch menghadapi persaingan usaha yang semakin kompetitif. Namun, penerapannya masih menghadapi kendala berupa keterbatasan kemampuan teknologi, kurangnya pemahaman digital marketing, dan keterbatasan waktu pengelolaan media digital. Penelitian ini menegaskan pentingnya pengembangan keterampilan digital serta dukungan dari pemerintah dan pihak terkait agar UMKM mampu meningkatkan daya saing secara berkelanjutan.
KESIAPAN GURU SD DALAM MENGINTEGRASIKAN STEAM KE DALAM PEMBELAJARAN TEMATIK Abdul Rohim; Falina Siska; Haikal Alparizji; Tia Citra Bayuni
Elementary School and Education Journal Vol. 2 No. 1 (2026): ESEJ- ELEMENTARY SCHOOL AND EDUCATION JOURNAL
Publisher : Elementary School and Education Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67157/7rynxn26

Abstract

This study aims to describe the readiness level of elementary school teachers in integrating the STEAM (Science, Technology, Engineering, Arts, and Mathematics) approach into thematic learning. The research employed a quantitative descriptive method with 15 elementary school teachers in Bekasi Regency who had attended STEAM-related training or teaching experience. The instrument used was a Likert-scale questionnaire covering three aspects of readiness: knowledge, attitude, and skills. The results showed that most teachers were categorized as ready in knowledge and attitude, but only moderately ready in skills, particularly in designing and implementing STEAM-based project learning. Factors influencing teacher readiness include training experience, school facilities, and access to digital learning resources. The study recommends continuous professional development and mentoring programs to enhance teachers’ capacity in implementing STEAM effectively within thematic learning at the elementary level. 
Co-Authors Falina Siska Haikal Alparizji Putri Dwi Rara Rengganis Retno Purwani Setyaningrum Siti Rahma Annuri Tia Citra Bayuni Yayu Mardiyah