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All Journal IKRA-ITH EKONOMIKA Inovbiz : Jurnal Inovasi Bisnis
Kezia Simbolon
Universitas Negeri Medan
Economics, Econometrics & Finance

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Analisis Dampak PHK terhadap Kinerja dan Kesejahteraan Sumber Daya Manusia: Studi Kasus PT Toba Pulp Lestari Hilma Harmen; Andini Rahayu; Kezia Simbolon; Triannanda Siahaan; Yanri Girsang
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemutusan hubungan kerja (PHK) merupakan salah satu permasalahan ketenagakerjaan yang semakin meningkat di Indonesia dan memiliki dampak luas terhadap aspek ekonomi, sosial, serta psikologis tenaga kerja. Penelitian ini bertujuan untuk menganalisis faktor penyebab serta dampak PHK terhadap kinerja dan kesejahteraan sumber daya manusia melalui studi kasus pada PT Toba Pulp Lestari Tbk. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan desain deskriptif-analitis dan teknik studi kasus, dengan memanfaatkan data sekunder yang diperoleh melalui studi dokumentasi dari laporan resmi, jurnal ilmiah, dan media terpercaya. Hasil penelitian menunjukkan bahwa PHK disebabkan oleh kombinasi faktor eksternal, seperti ketidakstabilan ekonomi global dan pencabutan izin usaha kehutanan yang mengganggu operasional perusahaan, serta faktor internal berupa efisiensi dan restrukturisasi organisasi. Dampak PHK tidak hanya dirasakan oleh pekerja yang diberhentikan dalam bentuk penurunan kesejahteraan dan tekanan psikologis, tetapi juga oleh karyawan yang masih bekerja melalui munculnya rasa tidak aman yang berdampak pada penurunan kinerja. Selain itu, PHK turut memengaruhi kondisi sosial ekonomi masyarakat, seperti meningkatnya pengangguran dan menurunnya daya beli. Oleh karena itu, diperlukan kebijakan ketenagakerjaan yang adaptif dan humanis, seperti program pelatihan keterampilan, penempatan ulang tenaga kerja, serta komunikasi yang efektif antara perusahaan dan karyawan guna meminimalkan dampak negatif PHK
An Analysis of the Impact of Price and Promotions on Purchase Intent and Its Implications for Sales of Skintific Products on Shopee Indonesia Kezia Simbolon; Dimas Saragih; Jones Simamora; Yanri Girsang; Hasyim
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 1 (2026): Edition June 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i1.1573

Abstract

The rapid acceleration of digital transformation in Indonesia has significantly reshaped consumer behavior, especially within the highly competitive beauty and personal care sector on e-commerce platforms. This study aims to comprehensively examine the impact of pricing strategies and promotional activities on the sales performance of Skintific products. The analysis is based on consumer ratings and textual reviews collected directly from the Shopee Indonesia platform. Using a quantitative explanatory approach combined with a non-participant digital observation method, data were selectively gathered from the official Skintific store. The focus was placed on top-selling and highly reviewed skincare and makeup product bundles. The results indicate that pricing and promotions have a strong, interconnected, and statistically significant effect on consumer purchasing decisions. The application of value-based pricing and psychological pricing strategies, particularly through product bundling, effectively reduces consumer sensitivity to price while enhancing perceived value. In addition, promotional strategies such as flash sales and free shipping act as powerful drivers that accelerate purchase decisions, both for rational and impulsive buying behavior. Importantly, customer ratings and online reviews play a crucial moderating role. High ratings (averaging 4.9 out of 5.0) and detailed positive feedback serve as electronic word-of-mouth (eWOM), reducing perceived risk and strengthening the effectiveness of pricing and promotions. The study also highlights differences in behavior: skincare purchases tend to be more rational and review-driven, while makeup purchases are more influenced by promotions and trends. These findings contribute to digital marketing theory and provide practical insights for business strategy optimization.
Co-Authors Andini Rahayu Dimas Saragih Hasyim Hilma Harmen Jones Simamora Triannanda Siahaan Yanri Girsang