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All Journal LINGUISTIK TERAPAN Jurnal Pemberdayaan Masyarakat dan Komunitas
Rodearta Purba
Manado State University
Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Semiotic Meanings in Cigarette Advertisement Texts Rodearta Purba; Zainuddin - -; Amrin - Saragih
LINGUISTIK TERAPAN Vol 16, No 3 (2019)
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.901 KB) | DOI: 10.24114/lt.v16i3.19733

Abstract

Semiotic is the study of sign or the science that study about the sign in human beings. The objectives of this study were to investigate the semiotic meanings applied in cigarette advertisement, to analyze how the meanings were coded verbally and non-verbally, and to reason why it is used in the ways they are. The data for the study were clauses, phrases, and sentences drawn from selected billboard advertisement of cigarette in Medan. The verbal data analyzed with linguistic devises and textual analysis of Leech Theory and visual grammar of Kress and Van Leeuwen as theoretical framework. The result were two broad categorize of meaning. They were related to verbal and non-verbal aspects. The relation between the verbal and non-verbal expression were elaborate, manipulate, and exageratte,  the advertisers make the major use of declarative sentence that are found on 11 texts. Then, by using 8 imperative and 8 adjective. Next, by using 6 disjunctive and 6 noun/pronoun. In image/picture use of visual features such as calor saturation, symbolic structure representation, offering gaze, the use of large size, logo, slogan. Various social context were discoverd in the advertisement such as promoting the standar of quality, quantity, creative, enjoying the life. The standard idea about how particular mode like young and old man should be differentiated based on the conventional values in society when it comes to what types of product that is competible to them. Cigarette advertisement also hide threats with persuasive expression and colorful meaning for commercial purposes.Keywords: Semiotics, Sign, Critical Discourse Analysis, Cigarette Advertisement.
Building Awareness of the Safe and Responsible Use of Artificial Intelligence (AI) in the Higher Education Environment of Manado State University Eka Nurindah Sari; Panji Tanashur; Rodearta Purba; Dimas Pujianto
Jurnal Pemberdayaan Masyarakat dan Komunitas Vol 3, No 1: 2026
Publisher : STAI Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jpmk.v3i1.412

Abstract

The presence of Artificial Intelligence (AI) offers various benefits in supporting the learning process and various other aspects of daily life. However, along with this convenience, there are also challenges and risks in its use, such as misuse of technology, violations of academic integrity, the dissemination of inaccurate information, and risks to personal data security. Therefore, educational efforts are needed to raise awareness among the academic community regarding the safe and responsible use of AI. This community service activity aims to increase the understanding of lecturers and students regarding the ethical, safe, and responsible use of AI in the academic environment. The activity was held on November 22, 2025, at Manado State University, involving 59 participants consisting of lecturers and students. The methods used were educational seminars, interactive discussions, and evaluation through pre- and post-tests. The results of the activity showed an increase in participant understanding, indicated by an increase in the average score from 55.53 (moderate category) in the pre-test to 62.10 (High Category) in the post-test. These findings indicate that the educational activities implemented are effective in increasing AI literacy and building awareness of the safe and responsible use of AI in the higher education environment. Therefore, similar programs need to be implemented on an ongoing basis to support the creation of a digital culture that is safe, ethical, and adaptive to technological developments.
Co-Authors Amrin - Saragih Dimas Pujianto Eka Nurindah Sari Panji Tanashur Zainuddin - -