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All Journal Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Rezki Amelia
Universitas Halu Oleo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Analisis Kelayakan Usaha Percetakan: Studi Empiris Percetakan di Lingkungan Kampus Universitas Halu Oleo Harjun Harjun; Rezki Amelia
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2h7vbd48

Abstract

Photocopy and printing service businesses represent integral UMKM segment supporting academic activities of students in campus environment, yet face intensifying competition and shifting digital consumption landscape. This research analyzes feasibility of photocopy and printing businesses around Halu Oleo University through empirical approach integrating field observation, in-depth interviews, and structured questionnaires to consumers and business operators. Three photocopy businesses become investigation focus: Faris Jaya Foto Copy (revenue Rp20 million/month), FC Nusaibah Perdos UHO (unstable revenue), and Foto Copy Sarmin/Mangkerei (revenue Rp5-10 million/month), with fifteen consumer respondents. Mixed methods methodology combines operational observation, semi-structured interviews with owners for strategic exploration and challenges identification, and questionnaires with categorical rating scales to measure consumer satisfaction. Results demonstrate that photocopy businesses possess substantial feasibility with stable consumer demand (2-3 times/week), affordable expenditure (Rp5,000-Rp15,000/visit), and high satisfaction levels. Faris Jaya Foto Copy shows established position with stable revenue Rp20 million/month through competitive pricing and service consistency. FC Nusaibah Perdos UHO demonstrates aggressive market entry with diverse service offerings (photocopy, print, binding, laminating), despite experiencing revenue volatility. Foto Copy Sarmin/Mangkerei maintains viable operations with price-sensitive positioning. Dominant purchase decision factors include strategic location, service speed, print quality, and environmental cleanliness. Challenges include intense competition, equipment malfunction, raw material limitations, and infrastructure disruptions. Comprehensive recommendations include: robust infrastructure maintenance system implementation, systematic quality control adoption, digital marketing implementation for market reach expansion, and continuous service innovation for long-term sustainable competitive advantage.
Klepon: Inovasi Kuliner Tradisional untuk Membangun Jiwa Usaha Mahasiswa Wahyu Muh. Syata; Murniati Murniati; Murni Nia; Muhammad Juwantho Lewa; Rezki Amelia; Jumriati Jumriati; Muhajir Muhajir
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5jhnsb28

Abstract

Entrepreneurship is a crucial skill for students to master, as it enables them to create job opportunities rather than merely seeking employment. This community service activity aims to enhance students' entrepreneurial skills and interest through practical training in producing klepon, a traditional Indonesian snack. The activity was conducted using a participatory method with a learning by doing approach, involving preparation, training, direct practice, and evaluation stages. The participants consisted of students who were guided through the entire production process, from material preparation to product packaging and simple marketing. The results showed that this activity successfully improved students' understanding of the production process, fostered an entrepreneurial spirit, strengthened teamwork, and increased self-confidence. The klepon products received positive responses from consumer tests, indicating their potential as a viable business opportunity. This activity proves that entrepreneurship education through practical experience can effectively shape students' entrepreneurial character and competence, preparing them to start independent businesses in the future.
Co-Authors Harjun, Harjun Jumriati Jumriati Muhajir Muhajir Muhammad Juwantho Lewa Murni Nia Murniati Murniati Wahyu Muh Syata