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Journal : Journal Competency of Business

PENGGUNAAN AI DALAM PENGAJARAN ENGLISH FOR SPECIAL PURPOSE MAHASISWA FAKULTAS EKONOMI UNIVERSITAS COKROAMINOTO YOGYAKARTA. DESTINA PUSPITA, IKA
Journal Competency of Business Vol. 8 No. 2 (2024): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v8i2.2791

Abstract

Abstrak Pengguaan AI dalam kehidupan sehari-hari adalah sesuatu yang tidak mungkin dihindari, salah satunya adalah di bidang pendidikan. Salah satu aplikasi berbasis AI yang bisa digunakan dalam proses pembelajaran bahasa adalah Diffit for Teacher. AI dalam Diffit memudahkan Dosen untuk menentukan materi dan metode pembelajaran yang tepat bagi setiap mahasiswa berdasarkan level kemampuannya masing-masing. Pemanfaatan AI untuk pembelajaran ESP telah terbukti memberikan banyak manfaat baik bagi dosen maupun mahasiswa. Mahasiwa yang menggunakan bantuan AI mempunyai kemampuan yang lebih baik dalam speaking, listening maupun reading comprehension. Kata kunci: AI, ESP, Diffit for teacher Abstract Ai for daily use is something that cannot be avoided, especially in the education field. One of the applications based on AI uses for language learning is Diffit for Teacher. AI in Diffit made lecturers easily identify and analyze suitable material and method of learning for each student based on their level of knowledge. AI for language learning has been proofed helping both lecturers and students. Students who use AI for their study get a better level of speaking, listening and reading comprehension skills than students who do not use AI. Keyword: AI, ESP, Diffit for teacher.
LIBRARY CAFE SEBAGAI SUATU TREN POPULER GENERASI Z Puspita, Ika Destina; Endarwati, Endarwati; Rahayuningsih, Yanti
Journal Competency of Business Vol. 9 No. 1 (2025): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v9i1.3136

Abstract

This study analyzes the popularity of the library cafe as a popular trend among Generation Z. The phenomenon is understood as a blend of literary culture and a modern lifestyle influenced by social media. Using a qualitative approach with a consumer needs theory framework, this research identifies the factors that drive Gen Z's preference for the place. The findings indicate that library cafes effectively fulfill four main needs of Gen Z: comfort, connectivity, aesthetics, and productivity. The need for comfort is met through a relaxed atmosphere and comfortable physical facilities. Connectivity, provided by strong Wi-Fi, transforms the space into a flexible "second office." The aesthetic aspect, reflected in its "Instagrammable" interior design, satisfies Gen Z's need to create and share visual content. Furthermore, library cafes facilitate productivity by creating an environment that supports focus and positive social stimulation. In conclusion, the popularity of the library cafe is not merely a passing trend but a manifestation of how Gen Z consumes public spaces. This concept successfully integrates functionality (studying and working) with experience (socializing and aesthetics), making it a relevant and successful business model for the digital generation.