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All Journal Ilmu Dakwah: Academic Journal for Homiletic Studies HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam
Efendi P
Universitas Islam Negeri Palopo
Arts Humanities Social Sciences

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The Brain Rot Phenomenon among Generation Z and Its Implications for Da’wah Communication Practices in the Digital Era Rafika Rafika; Edhy Rustan; Efendi P; Muhaemin Muhaemin
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 20 No 01 (2026): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v20i01.56067

Abstract

The rapid development of digital technology has transformed Generation Z’s interpersonal communication patterns, particularly through the intensive consumption of short-form digital content. This condition has contributed to the emergence of the brain rot phenomenon, referring to cognitive decline caused by excessive exposure to repetitive and superficial digital content. This study aims to analyze the phenomenon of brain rot among Generation Z and its implications for da’wah communication practices in the digital era, focusing on interpersonal communication dynamics in the Luwu Raya region. This study employed a qualitative method using a descriptive phenomenological approach to explore the experiences, meanings, and communication behaviors of Generation Z. Data were collected through in-depth interviews and observations involving Generation Z individuals aged 17–28 years who actively use social media platforms, including TikTok, Instagram, and YouTube. Data analysis was conducted using thematic analysis. The findings reveal three major dimensions affected by the brain rot phenomenon: focal power dynamics, empathy level analysis, and response analysis. The study indicates that brain rot contributes to declining communication focus, reduced empathy, superficial interactions, and instant communication patterns, posing challenges to interpersonal da’wah communication, which requires reflective, empathetic, and meaningful dialogue. Therefore, adaptive and contextual da’wah communication strategies are needed to maintain the effectiveness of religious messages among Generation Z in the digital era.
Kepercayaan Diri Dan Performa Public Speaking: Studi Psikologi Komunikasi Pada Mahasiswa Pascasarjana Di Uin Palopo, Ump, Uncp, Dan Unanda (Universitas Andi Djemma) Palopo Wulandari Wulandari; Baso Hasyim; Efendi P
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.17218

Abstract

This study aims to identify the level of self-confidence of postgraduate students in public speaking, describe their public speaking performance in academic and professional forums, and analyze the relationship between self-confidence and public speaking performance within the framework of communication psychology theory. A quantitative, non-experimental correlational approach was employed to examine the extent of the relationship between self-efficacy and public speaking performance. The non-experimental design was chosen because the researcher did not manipulate independent variables or apply specific treatments, but rather observed the natural relationship between them. This study is exploratory-quantitative in explaining the psychological and communicative dynamics of students in academic contexts. The research was conducted at four universities in Palopo offering postgraduate programs: UIN Palopo, Universitas Muhammadiyah Palopo (UMP), Universitas Cokroaminoto Palopo (UNCP), and Universitas Andi Djemma (Unanda). The study lasted 1 month and 3 days, from July to August 2025. The population consisted of 113 active postgraduate students in semester ≥ 2, all of whom were selected as respondents using total sampling. Data were collected through online and offline questionnaires based on Bandura’s self-efficacy theory and the Public Speaking Competence Scale (PSCS) by Schreiber, Paul, and Shibley. Data were analyzed using the Kolmogorov-Smirnov normality test, Pearson correlation, and simple linear regression. Results show a strong positive correlation between self-confidence and public speaking performance (r = 0.628). Regression analysis indicates that self-confidence significantly contributes 39.4% to public speaking performance. Most respondents reported moderate levels of self-confidence but high levels of performance.
Co-Authors Baso Hasyim Edhy Rustan Muhaemin Muhaemin Rafika Rafika Wulandari Wulandari