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All Journal Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Shofam Amim Mujadid
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Between Spirituality and Popularity: Commodification and Shifting Authority in Digital Preaching Shofam Amim Mujadid; Cecep Castrawijaya
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 16 No. 1 (2026): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah UIN Sultanah Nahrasiyah Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v16i1.7582

Abstract

Digital transformation has shifted the practice of da'wah from a physical-based religious communication to a media ecosystem influenced by platform logic, algorithms, and popularity culture. This study aims to analyze the dilemma of digital da'wah in maintaining a spiritual orientation while adapting to the demands of visibility in the digital space. This study uses a qualitative approach with a library research method through a critical review of 28 scientific sources published between 2018 and 2025, which include studies on digital religion, the mediatization of religion, digital religious authority, and the commodification of da'wah. Data are analyzed interpretively through a process of concept identification, comparison of findings, and theoretical synthesis. This study found that the main dilemma of digital da'wah lies not only in media changes, but in the shift in the logic of religiosity: from an orientation towards spiritual development to the demands of digital performativity. The main finding of this study is a conceptual model that maps nine dimensions of tension between spirituality and popularity, including the purpose of da'wah, message character, role of da'wah, source of authority, media, system logic, audience relations, content production, and social impact. The model demonstrates that digital da'wah undergoes a negotiation between the authenticity of religious values ​​and the mechanisms of the attention economy, so that religious authority is no longer solely constructed through scholarly legitimacy, but also through visibility, interaction, and resonance within digital networks. This research implies the need for a digital da'wah strategy that integrates technological adaptation with maintaining message depth, communication ethics, and the sustainability of spiritual development.
Budaya Mutu dan Keberlanjutan Kinerja : Sebuah Pendekatan Manajerial Modern Imam Fatkhullah; Shofam Amim Mujadid; Tegar Efrizal; Nuriyah Nuriyah
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 6 (2025): Desember: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i6.1030

Abstract

In the context of modern organizations, performance can no longer be measured solely through short-term target achievements. A strong foundation of quality culture is required to ensure sustainable performance. This study aims to examine the relationship between quality culture and organizational performance sustainability through a modern managerial approach. The method used is descriptive qualitative, employing literature studies and conceptual analysis of theories related to quality management, organizational culture, and performance sustainability. The findings indicate that quality culture holds a strategic role in shaping work behavior, strengthening management systems, and fostering continuous innovation. The application of quality values—such as commitment to continuous improvement, customer orientation, and consistency in process control—contributes to the creation of a productive work environment that is responsive to change. Integrating quality culture into all aspects of the organization also enhances operational efficiency, reinforces teamwork, and promotes data-driven decision-making. These aspects lead to greater performance consistency, improved customer satisfaction, and long-term competitive advantage. Therefore, quality culture does not merely serve as a behavioral guideline but becomes a fundamental pillar in building an adaptive, innovative, and sustainable organization capable of navigating an increasingly complex business environment.
Co-Authors Cecep Castrawijaya Imam Fatkhullah Nuriyah Nuriyah Tegar Efrizal