Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal JISO : Journal of Industrial and Systems Optimization Jurnal Pengabdian Masyarakat: BAKTI KITA
Wiwik Prihartanti
Universitas W R Supratman Surabaya
Humanities Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENDAMPINGAN UMKM ACTIVE SPORTS: IMPLEMENTASI STRATEGI PEMASARAN MELALUI MEDIA SOSIAL DAN BRANDING Moh. Ainul Fais; I Gusti Ayu Sri Deviyanti; Nyoman Sri Widari; Wiwik Prihartanti; Agus Rahmanto
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 6 No. 1 (2025): Nopember - April
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v6i1.9067

Abstract

In order to increase sales optimization and sales through the implementation of a social media-based strategy for branding MSME Active Sports, assistance was carried out as a community service target held by the Surabaya Integrated Science & Technology Institute, WR Supratman University Surabaya, and Dharma Cendika Catholic University Surabaya. Increasingly tight market competition in the swimming equipment and equipment market, MSME Active Sports requires an innovative marketing approach. This community service activity includes creating logos, business cards, Instagram accounts and Linktree to build branding for MSME Active Sports. Marketing via social media is a means of supporting the promotion of Active Sports MSMEs with the hope of expanding market reach and attracting new customers. The results of this community service activity are expected to be able to increase the optimization of sales of MSME Active Sports products and at the same time strengthen a profitable position in market competition. Through this assistance, it is hoped that Active Sports MSMEs will be able to optimize digital marketing strategies and build sustainable branding.
MENINGKATKAN PARTISIPASI GENERASI MUDA DALAM DEMOKRASI: SOSIALISASI DAN PENDIDIKAN PEMILIH PADA PILKADA JAWA TIMUR 2024 Muthowif Muthowif; Siti Lailatus Sofiyah; Moh. Ainul Fais; Wiwik Prihartanti; Mahardani Febrihapsari; Desak Gede Suasridewi
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 6 No. 1 (2025): Nopember - April
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v6i1.9073

Abstract

The participation of millennials and Gen Z or often called the younger generation in the 2024 election has a crucial role in maintaining the legitimacy and quality of the election. Low political literacy, understanding of the rights and obligations as voters, and apathy are the main challenges in increasing the participation of young voters in the 2024 East Java Pilkada. Voter Socialization and Education activities organized by the East Java DPD Poros Sahabat Nusantara (POSNU) in collaboration with the East Java KPU aim to increase the political awareness of the young generation through an interactive approach. The methods applied include seminars, discussions, and question and answer sessions held in the W.R. University Hall. Supratman Surabaya. The results of the activity showed an increase in participants' understanding of the importance of their role in democracy, with high enthusiasm during the discussion. In addition, this activity makes a real contribution to efforts to increase young voter participation by providing in-depth insight into the election process and its impact on government policy. It is hoped that this activity can encourage the younger generation to become intelligent, critical and responsible voters in choosing leaders with integrity.
STRATEGI PENGEMBANGAN UMKM MIE AYAM: PENDEKATAN SOAR & QSPM Moh. Ainul Fais; Nyoman Sri Widari; Deviyanti I Gusti Ayu Sri; Wiwik Prihartanti; Agus Rasmito
JISO : Journal of Industrial and Systems Optimization Vol. 8 No. 1 (2025): Juni 2025
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/jiso.v8i1.43-48

Abstract

ABSTRAKPenelitian ini mengembangkan strategi pertumbuhan UMKM Pangsit Mie Ayam SMADASA di Surabaya Timur dengan menggunakan metode SOAR dan QSPM. Hasil analisis menunjukkan bahwa kekuatan utama terletak pada harga yang terjangkau (skor 0,65) dan lokasi yang strategis (skor 0,65), sedangkan peluang terbesar adalah peningkatan kepuasan pelanggan (skor 0,68). Evaluasi QSPM mengungkapkan diversifikasi menu sebagai strategi prioritas (TAS=2,48), diikuti oleh kolaborasi event (TAS=1,95). Rekomendasi implementasi meliputi: (1) Pengenalan 2 varian menu baru per kuartal, (2) Kemitraan dengan event sekolah, dan (3) Pelatihan karyawan berbasis layanan pelanggan. Penelitian ini dibatasi pada 30 responden, sehingga generalisasi hasil perlu dilakukan secara hati-hati. ABSTRACTThis study develops the growth strategy of Pangsit Mie Ayam SMADASA UMKM in East Surabaya using the SOAR and QSPM methods. The results of the analysis indicate that the main strengths lie in affordable prices (score 0.65) and strategic location (score 0.65), while the biggest opportunity is to increase customer satisfaction (score 0.68). QSPM evaluation reveals that menu diversification is a priority strategy (TAS = 2.48), followed by event collaboration (TAS = 1.95). Implementation recommendations include: (1) Introduction of 2 new menu variants per quarter, (2) Partnership with school events, and (3) Customer service-based employee training. This study is limited to 30 respondents, so the generalization of the results needs to be made carefully.
Co-Authors Agus Rahmanto Agus Rasmito Desak Gede Suasridewi Deviyanti I Gusti Ayu Sri I Gusti Ayu Sri Deviyanti Mahardani Febrihapsari Moh. Ainul Fais Muthowif Muthowif Siti Lailatus Sofiyah Sri Widari, Nyoman