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All Journal Jurnal Sosial dan Teknologi Jurnal Indonesia Sosial Sains
Busman Busman
Universitas Islam Makassar
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Faktor Internal dan Eksternal Usaha Minyak Kelapa Mandar Milik Ibu Yanti di Desa Simbang Kecamatan Pamboang Kabupaten Majene Busman Busman; Syamsul Rahman; Syamsinar Syamsinar,; Helda Ibrahim
Jurnal Sosial Teknologi Vol. 6 No. 3 (2026): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v6i3.32730

Abstract

Background: Indonesia is an agricultural country with superior plantation commodities, one of which is coconut (Cocos nucifera). Majene Regency as one of the coconut centers in West Sulawesi has great potential in the development of derivative products, including Mandar coconut oil. Objective: to analyze the internal and external factors that affect Mandar coconut oil business owned by Mrs. Yanti.Formulate the right business development strategy based on the results of the analysis. Method: this study uses a descriptive qualitative approach with a case study method on coconut oil business owned by Mrs. Yanti in Simbang Village. Data were obtained through observation, in-depth interviews, and documentation. Data analysis was conducted using SWOT analysis through the preparation of IFAS Matrix (Internal Factor Analysis Summary), EFAS (External Factor Analysis Summary), SWOT Matrix, and Cartesian Diagram to determine the position of business development strategy. Results: the results showed that internally Mandar coconut oil business has strength in the quality of natural products, distinctive aroma, and business experience that has been going on for a long time. However, there are weaknesses in the aspects of capital, production technology, packaging, and marketing are still limited.From the external side, there are opportunities in the form of local market potential, government support for MSMEs, and increased interest in traditional and natural products. On the other hand, the threat comes from the competition of oil mills, fluctuations in prices for raw materials, as well as changes in consumer preferences. Conclusion: based on the SWOT analysis, the recommended business development strategy is to utilize the strengths to face threats (s–T strategy), as well as take advantage of opportunities through improved management quality, packaging innovation, marketing expansion, and more efficient utilization of production technology.
Strategy For The Development of Mrs. Yanti's Coconut Oil Business in Simbang Village, Sub-District Majene Regency Busman Busman; Syamsul Rahman; Syamsinar Syamsinar; Helda Ibrahim
Jurnal Indonesia Sosial Sains Vol. 7 No. 1 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i1.2170

Abstract

The Mandar coconut oil business is a household industry based on local resources that has economic and cultural value for the people of Majene Regency. However, the sustainability of this business faces various obstacles, especially limited capital, weak marketing management, and high competition with factory oil. This study aims to analyze the development strategy of Mrs. Yanti's Mandar coconut oil business in Simbang Village, Pamboang District, Majene Regency in improving her business performance. The research uses a descriptive qualitative approach with a case study method. Data was collected through observation, in-depth interviews, and documentation, then analyzed using a SWOT analysis approach through the preparation of IFAS, EFAS, and SWOT matrices. The results of the study show that Mandar's coconut oil business has the main strengths in the form of the availability of raw materials, product quality without preservatives, and consumer trust. The biggest opportunity comes from the character of the product as a local food typical of the region and the development of information technology. The results of the SWOT mapping place businesses in the growth quadrant, so the recommended strategy is an aggressive strategy, especially improving product quality, improving packaging, utilizing digital promotional media, and strengthening capital through access to business financing. The implementation of this strategy is expected to improve business performance and the sustainability of the Mandar coconut oil household industry
Co-Authors Helda Ibrahim Rahman, Syamsul Syamsinar Syamsinar Syamsinar Syamsinar,