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All Journal Perspectives on Advanced New Generations of Global and Local Economic Horizons
Fitriyani
Politeknik Bina Husada

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Assessing the Nexus Between Indonesia’s Government Bond Yields and Global Volatility Index (VIX) Sentiment Fahmi Sahlan; Diamond Limbonb; Fitriyani; Rizki Ramadhani; fithri suciati
Perspectives on Advanced New Generations of Global and Local Economic Horizons Vol. 1 No. 3 (2025): November, 2025
Publisher : CV. Get Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69855/panggaleh.v1i3.301

Abstract

This study rigorously assesses the intricate long-run and short-run nexus between Indonesia's 10-year government bond yields and the Global Volatility Index (VIX) sentiment, using high-frequency daily data spanning the turbulent 2019–2023 period. Employing the flexible Autoregressive Distributed Lag (ARDL) model, we simultaneously analyze the impact of global volatility alongside crucial domestic macro-financial factors, namely the Bank Indonesia benchmark interest rate and the USD/IDR exchange rate. The results firmly establish a significant long-run cointegrating relationship, demonstrating that persistently elevated VIX levels positively and structurally correlate with increased bond yields, quantitatively confirming the demand for a higher sovereign risk premium by international investors during times of global uncertainty. The analysis also confirms the dominant influence of domestic factors, particularly the strong monetary policy transmission through interest rates. Crucially, the Error Correction Mechanism (ECM) reveals a rapid adjustment speed (????day), signifying the high responsiveness and efficiency of the market in incorporating both global and domestic shocks. These robust findings emphasize the critical necessity for policymakers and investors in emerging markets to systematically integrate VIX as a key macroprudential indicator into resilient sovereign debt management and strategic investment allocation frameworks.
The Impact of Digital Marketing Exposure on the Consumption Behavior of Generation Z Students: Evidence from an Indonesian Public Junior High School Kusuma wijaya; La Ode Almana; Fitriyani; Haldi Jofanda
Perspectives on Advanced New Generations of Global and Local Economic Horizons Vol. 1 No. 1 (2025): March, 2025
Publisher : CV. Get Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69855/panggaleh.v1i1.381

Abstract

This study analyzes the influence of digital marketing exposure on the consumption behavior of Generation Z students at SMP Negeri 31 Padang. Using a quantitative approach, data were collected from 75 purposively selected students through Likert-scale questionnaires. Descriptive analysis reveals that the majority of students experience high levels of digital marketing exposure. Simple linear regression analysis demonstrates a significant positive effect, with a regression coefficient () of 0.711 and a significance value of 0.000. The coefficient of determination () of 0.425 indicates that digital marketing exposure explains 42.5% of the variance in students' consumption behavior. These findings confirm that digital marketing serves as a powerful psychological trigger for impulsive consumption among early adolescents. The study's novelty lies in providing empirical evidence of digital marketing's impact on the "early adolescent" segment in a localized Indonesian context, highlighting their high susceptibility compared to older demographics. The implications suggest an urgent need for digital literacy interventions in schools to mitigate the risk of early-onset consumerist habits driven by pervasive digital stimuli.
Co-Authors Diamond Limbonb Fahmi Sahlan fithri suciati Haldi Jofanda Kusuma Wijaya La Ode Almana Rizki Ramadhani