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All Journal RABIT: Jurnal Teknologi dan Sistem Informasi Univrab Proceeding of The International Conference on Mathematical Sciences, Natural Sciences, and Computing
Vici Tiara Anjarsari
Universitas Stikubank
Computer Science & IT Engineering Mathematics

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OPTIMALISASI STRATEGI PROMOSI PROGRAM STUDI MELALUI DASHBOARD BERBASIS DATA PEMINATAN DAN ANALITIK INSTAGRAM DENGAN ICFS: OPTIMIZING STUDY PROGRAM PROMOTION STRATEGIES THROUGH INTEREST DATA-BASED DASHBOARDS AND INSTAGRAM ANALYTICS WITH ICFS Sri Mulyani; Yunus Anis; Sunardi; Vici Tiara Anjarsari; Hersatoto Listiyono
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 11 No 1 (2026): Januari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v11i1.7021

Abstract

This research was motivated by the need for new Study Programs (Prodi) to make fast, measurable, and data-driven promotional decisions on the main channel for prospective students, namely Instagram, while content evaluation has been sporadic and metrics are scattered. The goal is to design a framework and prototype of an Excel dashboard that integrates Instagram analytics with a focus on Reels and Carousel formats and student interest data through the ICFS (Interest Content Fit Score) metric to support editorial and promotional decisions. The method used is R&D and prototyping with a mixed methods design: a dataset of 192 TRMG IG content published between November 16, 2022, and November 4, 2025, as well as student interest survey data involving 14 active TRMG Study Program students. Instagram content data is processed into Engagement indicators (likes, comments, saves, shares), ERR (Engagement/Reach), ERI (Engagement/Impressions), ERV (Engagement/Views), paired with interest/preference surveys, the results are realized in an Excel dashboard containing KPI cards, a content leaderboard, a time/content type slicer, and an automatic ICFS calculation. The main results show an operational and low-cost prototype, empirically Reels consistently drives reach and engagement, while Carousel strengthens referral behavior (save/share). The dashboard facilitates weekly content meetings and guides a targeted composition (60% Reels, 25% Carousel, 15% Image). The implication is that this solution shortens the data-to-decision distance, standardizes the evaluation of Study Program promotional content, and provides a conceptual contribution through the formulation of ICFS and a format-based engagement measurement framework. At the same time, its practical contribution is an Excel asset that is ready to be replicated in similar vocational study programs and becomes the basis for migration to an automated web dashboard.
The Influence of Graphic Design in Digital Marketing Industry: An Experimental Study Muh Kholid Rizky Sapawi; Vici Tiara Anjarsari; Kristiawan Nugroho; Retnowati
Proceeding of the International Conference on Mathematical Sciences, Natural Sciences, and Computing Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Mathematical Sciences,
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/icmsnsc.v1i2.22

Abstract

Graphic design has become a key element in shaping consumer perception and influencing engagement metrics in digital marketing. This study aims to explore the role of graphic design in the success of digital marketing campaigns through an experimental approach. The study compared the performance of visually optimized content with non-optimized content on various digital platforms, including social media, websites, and email marketing. The results of the experiment showed that content with optimized graphic design resulted in significant increases in consumer engagement, brand recall, and conversion rates. The increase in consumer engagement reached an average of 35%, while brand recall increased by up to 20% compared to non-optimized content. This study highlights the importance of integrating design aesthetics into digital marketing strategies to achieve higher effectiveness. The findings provide practical insights for marketing professionals in designing more visually appealing campaigns, while opening up opportunities for further research on the specific elements of graphic design that have the greatest impact on consumer behavior. Thus, this study strengthens the strategic role of graphic design in the era of digital-based marketing.
Co-Authors Dian Kristiawan Nugroho Hersatoto Listiyono Muh Kholid Rizky Sapawi Retnowati Sri Mulyani Sunardi Sunardi Yunus Anis, Yunus